Is $79 for Outsourced Email Marketing Worth It? ROI Analysis

By Sean Tinney August 19, 2025

Is investing $79 in outsourced email marketing a smart move? Let’s explore the complete ROI analysis to find out.

Opting for a comprehensive email marketing service like AWeber’s Done-For-You means investing in more than just templates. It’s about acquiring an entire system, which could cost thousands if developed independently.

The Costs Hidden in DIY Email Strategies

Attempting DIY email marketing can lead to unforeseen time investments for many entrepreneurs.

Analyzing Your Time Commitment

The DIY approach to email marketing demands considerable time:

• Designing and customizing templates: 10 hours
• Setting up automation workflows: 5 hours
• Creating landing pages: 5 hours
• Testing and optimization: 10 hours
• Navigating the learning curve: 20 hours

Total minimum time commitment: 50 hours

Financial Implications of Time Spent

Considering a modest $15/hour, that equates to a $750 investment in time alone.

If your time value rises to $50/hour, the cost could soar to $2,500, excluding potential errors or restarts.

DIY isn’t without its expenses. Time is an invaluable resource.

Benefits of Outsourced Email Marketing Explained

Take AWeber’s Done-For-You service as an example:

Value of Professionally Designed Email Templates

Custom email templates by designers can cost $300 – $500. AWeber’s service offers professional-looking branded templates using your brand’s unique elements.

Landing Pages That Convert

Developing conversion-focused landing pages could cost $400 each. AWeber provides agency-quality branded templates.

Efficient Email Automation Setup

For email automation, consultants might charge $100/hour. AWeber efficiently sets up customized workflows that typically require over 4 hours.

Comprehensive Technical Support

Technical integration usually demands specialist assistance. AWeber offers guided support for every necessary connection.

Revision Period Features

Agencies may charge $150/hour for campaign tweaks. AWeber grants unlimited campaign refinements for 30 days.

Combined Value: $2,500

AWeber Done-For-You Cost: $79

Overall Savings: $2,421

Analyzing ROI of Outsourced Services

Assessing Revenue Growth

Let’s assume modest results from outsourced email marketing with AWeber, gaining two new clients monthly.

Monthly Revenue:

• Customers Gained: 2
• Average Customer Value: $100
• Monthly Revenue Increase: $200
• Annual Revenue Increase: $2,400

ROI Insights:

• Initial Investment: $79
• Annual Revenue Return: $2,400
• ROI Percentage: 3,037%

The industry standard for email marketing yields a $42 return per dollar spent.

Savings in Time: DIY Against Outsourcing

DIY Email Marketing Schedule

• Week 1: Platform research (10 hours)
• Week 2: Learning the system (10 hours)
• Week 3: Template creation (10 hours)
• Week 4: Automation setup (5 hours)
• Week 5: Landing page design (5 hours)
• Week 6: Testing and troubleshooting (10 hours)

Total DIY Duration: 50 hours over 6 weeks

Streamlined with AWeber

• Day 1: Complete the questionnaire (10 minutes)
• Day 7: Evaluate and launch (30 minutes)

Total Managed Service Duration: 40 minutes over 1 week

Time Saved: 49 hours and 20 minutes

Evaluating Opportunity Costs

Spending 50 hours on DIY email marketing? Consider what else you could do:

• Enhance 15 client relationships
• Innovate new offerings
• Forge impactful partnerships
• Refine business processes
• Enjoy well-deserved downtime

Allocating time to learn an email platform can shift focus away from driving business growth. Outsourcing allows you to concentrate on expanding revenue streams while specialists handle the technicalities.

Addressing Objections to Outsourcing Email

Confidence in Self-Learning

While you can learn on your own, consider if you should. Your primary skill is business expansion, not mastering email platform intricacies. Outsourcing email marketing lets you harness expert capabilities and focus on income-generating tasks.

Ensuring Brand Alignment with Templates

AWeber’s Done-For-You offering customizes templates with your exact brand elements, ensuring they align with your aesthetic and messaging, avoiding generic designs.

Tailoring to Specific Requirements

The 30-day revision period ensures customized adjustments for your specific business requirements, optimizing workflows and templates to match perfectly.

Affordability vs. Quality Perception

The affordability stems from a streamlined process, using proven frameworks efficiently—not a compromise on quality.

When Outsourcing Might Not Be Appropriate

Managed email marketing services aren’t suitable for everyone.

Consider skipping outsourced services if you:

• Already run successful email campaigns
• Thrive on learning new platforms
• Require intricate workflows across departments
• Have ample time but limited finances
• Utilize a dedicated in-house marketing team

However, if you’re just starting, facing email marketing challenges, or have postponed the setup, consider AWeber’s Done-For-You service a valuable $79 investment.

Final Thoughts on Email Marketing Strategies

Is investing in outsourced email marketing worth your while?

Indeed, if your time value exceeds $1.32/hour. If you desire professional outcomes without extravagant costs, definitely. And if email marketing has been delayed, the answer is a resounding yes.

For less than the price of an evening out, AWeber’s Done-For-You delivers a full-fledged email marketing system that can yield long-term revenue growth. When you choose to outsource email marketing, you gain professional configuration, industry-tested templates, and strategic automation—all tailored to your business within a week.

Eager to end your DIY woes and boost your revenue?

Get AWeber’s Done-For-You setup now – it’s a profound $79 investment in your business’s growth.

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