Introducing LinkedIn Profile Analytics in Buffer! This feature is now available to streamline your LinkedIn experience. Whether you’re learning, sharing insights about work and life, or maintaining consistency, this tool offers a simple way to identify what’s effective in your LinkedIn strategy.
Reasons for Development
Traditionally, LinkedIn reserved detailed analytics for company Pages. However, many creators, freelancers, and solopreneurs are building significant audiences through personal profiles, which often serve as hubs for conversation and engagement. This partnership with LinkedIn allows Buffer to be an official launch partner for the new Analytics API, enabling detailed personal profile analytics from day one.
New Features Unveiled
With Buffer, explore post-level insights for your LinkedIn personal profile seamlessly.
For each post, access metrics like:
- Total impressions
- Reactions
- Comments
- Shares
- Engagement rate
- Views
- Watch time
- Unique video viewers
Currently, LinkedIn personal profile analytics are found within the Sent Posts tab in Buffer’s Publishing area. We’re excited to enhance these features in the future.
Personal Application
By posting on LinkedIn three times weekly, I’ve discovered an impressive growth trajectory despite a busy life balancing a full-time job and family, including three young children. Consistency indeed pays off!
In the past month, I’ve reached nearly 30,000 LinkedIn users. A top post about balancing professional and personal life achieved over 14,000 impressions. This feedback is both encouraging and useful for future content strategy.
Utilizing the analytics, I identify patterns in engagement, maintain posting consistency, and refine topics to enhance interaction. My approach is to focus on substantial signals for ongoing improvement.
How to Start
To access LinkedIn Profile Analytics, refresh your LinkedIn connection in Buffer if it’s already linked. Otherwise, connect your profile to begin analyzing and planning your LinkedIn content effectively.
- Add LinkedIn as a Buffer channel
- Access analytics via ‘Sent Posts’
Looking Forward
LinkedIn is expanding as a platform for creators to share expertise and grow businesses through personal profiles. This is just our initial step. We are committed to developing tools that enhance your LinkedIn experience and beyond.
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