Disruptive AI Video Trends that are Transforming Marketing in 2024

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AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competition?

Forex Trading Platform Programming MQL5 

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Do you ever feel like the foreign exchange market moves too fast for you to react? Picture this, You can set up your trades to happen automtically following specific rules. This means you don’t have to constantly watch the screen. Programming for forex trading platforms opens up many opportunities for traders who want to step up their game. Among the various platforms available, MetaTrader 5 (MT5) stands out as a popular choice among traders worldwide. What sets MT5 apart is its versatility and the ability to customize through a specialized programming language called MQL5. We dive into automated trading systems. We have experienced and talented MQL5 programmers and coders that can program and modify custom trading bots and programs. From Automated Trading Bots to the experts in various programming languages, we provide everything at our website 4xPip. For further questions and inquiries contact us at [email protected]  

Key Components of Trading Platforms:

A forex trading platform is the software interface that allows traders to access the forex market and execute trades. While the specific features and functionalities may vary from one platform to another, there are several key components that are common to most trading platforms: 

User Interface (UI):

The User interface (UI) is the graphical interface through which traders interact with the platform. It includes features such as price charts, trade execution buttons, and account management tools. A well-designed UI is natural and user-friendly, allowing traders to navigate the platform with ease and makes the platform more user friendly. 

Market Data Feed:

A reliable market data feed is very important for accurate decision-making in forex trading. Trading platforms typically provide real-time price quotes, news updates, and other relevant market information to help traders stay informed about market conditions. 

Order Management System:

The order management system allows traders to place, modify, and cancel trades. It includes features such as order entry forms, trade execution algorithms, and order status tracking. 

Risk Management Tools:

Managing risk is a crucial aspect of successful trading. Trading platforms often include risk management tools such as stop-loss orders, take-profit orders, and margin calculators to help traders mitigate potential losses and protect their capital. 

Account Management:

A trading platform must have a good account management. That means users should be able to deposit and withdraw funds securely using various payment methods offered by the platform, monitor their account balance, equity, and profit or loss (P/L) in real-time to stay informed about their financial performance. Forex trading often involves leverage, allowing you to control larger positions with a smaller initial investment. Platforms provide tools to monitor your margin usage and prevent potential margin calls. 

Understanding Automated Trading:

forex-trading-platform-programming-mql5 

Almost all of the trading platforms have automated trading. Automated trading, also known as algorithmic or black-box trading, utilizes computer programs to automatically make trading decisions. These programs analyze market data, identify trading opportunities, and execute trades according to predefined rules. The benefit of automated trading is that it eliminates human emotions from trading and makes trades quickly and accurately.  

To stay ahead of the other traders and to keep yourself relevant to the advancing technology it is very important to learn about the automated trading. We have experienced programmers and developers that can program custom trading bots for traders and for various trading platforms. These Custom Bots allow traders to trade automatically according to their desired instructions which can be given to the custom bots. We have more than 7 years of experienced and have worked with 900+ clients across the globe. 

The Future of Forex Trading Platform Programming:

As technology continues to advance, the future of forex trading platform programming holds exciting possibilities. Artificial intelligence (AI) and machine learning algorithms are increasingly being integrated into trading platforms, allowing more sophisticated analysis of market data and predictive modeling of price movements. 

Furthermore, the rise of blockchain technology has the potential to revolutionize the forex market by providing a transparent and decentralized infrastructure for trading and settlement. Cryptocurrency-based forex trading platforms are already emerging, offering traders the opportunity to trade forex pairs denominated in digital currencies. 

Summary: 

Forex trading platforms have evolved significantly over time, thereby offering traders various tools and features to enhance their trading experience. Key components include the user interface, market data feed, order management system, risk management tools, and account management. Automated trading, driven by algorithms, is becoming increasingly popular, eliminating human emotions from trading decisions. As technology advances, the future of forex trading platforms holds exciting possibilities, with the integration of artificial intelligence, machine learning, and blockchain technology. For further questions, contact us at [email protected]. 

FAQs 

What is a forex trading platform? 

A forex trading platform is software that allows traders to access the forex market and execute trades. It provides essential tools and features for analyzing the market and managing trades. 

How does the user interface impact trading? 

A well-designed user interface enhances the trading experience by providing easy navigation and access to essential features like price charts, trade execution buttons, and account management tools. 

Why is a reliable market data feed crucial? 

Accurate market data feeds ensure traders have up-to-date information for making informed trading decisions, including real-time price quotes and news updates. 

What is an order management system? 

The order management system allows traders to place, modify, and cancel trades. Additionally, it includes features such as order entry forms, trade execution algorithms, and order status tracking.

How do risk management tools help traders? 

Risk management tools such as stop-loss orders, take-profit orders, and margin calculators help traders mitigate potential losses and protect their capital while trading. 

What functionalities should a good account management system offer? 

A good account management system should enable users to securely deposit and withdraw funds. Moreover, it should allow them to monitor account balances, equity, and profit or loss in real-time, as well as manage leverage effectively.

What is automated trading? 

Automated trading, also known as algorithmic or black-box trading, uses computer programs to automatically execute trades based on pre-defined rules and market analysis. 

How does automated trading benefit traders? 

Automated trading eliminates human emotions from trading decisions. Consequently, it allows for quicker and more accurate trade execution based on market data and predefined strategies.

Can custom trading bots be programmed for different platforms? 

Yes, experienced programmers can develop custom trading bots tailored to specific trading platforms. Consequently, this allows traders to automate their trading strategies effectively.

What technologies are shaping the future of forex trading platforms? 

Technologies like artificial intelligence, machine learning, and blockchain are expected to revolutionize forex trading platforms. Consequently, they will offer more sophisticated analysis and additionally decentralized trading opportunities.

How to Regain Control Over Personal Finances After a Life-Changing Mishap


Did you know that motor vehicle collisions represent 78% of injuries and 71% of all incidents in the U.S.? This is just the tip of the iceberg. In 2022, the U.S. experienced 63 million injuries and $1283.5 billion in costs. Anyone who has been a victim can vouch that a life-altering incident can leave you reeling emotionally and financially.

Unexpected job loss due to an injury, a sudden medical crisis, and other unfortunate incidents can derail financial stability. However, through careful planning and focusing on long-term goals, it’s possible to rebuild a financial foundation.

In this article, we will discuss ways in which you can regain control over personal finances after a mishap.

1. Seek Compensation

If you have been a victim of a life-altering accident, you must act promptly and seek compensation from the responsible party in time. Let us consider the example of St. Louis, a city ranked as the least safe in the U.S.   There are higher chances of getting into a life-changing incident here than anywhere else in the nation.

Fortunately, according to TorHoerman Law, St. Louis has a five-year statute of limitations. This means victims have a window of five years after the incident to file a lawsuit and seek compensation. If the statute of limitations passes, you can never seek compensation from the responsible party.

Finding experienced St. Louis personal injury lawyers before the statute gets over to navigate the legal landscape is imperative. A professional lawyer will use their legal skills to investigate the incident, gather evidence, and build a strong case for you.

Critical evidence includes statements of witnesses present during the incident, medical records, witness statements, etc. However, the know-how of the legal system is a must to utilize the evidence to build a strong case. And with  1.3 million lawyers in the United States, it’s easy to find one who will build the case for you.

2. Tackle Debt Strategically

After a life-changing incident or mishap, medical debts are commonplace. And depending on the severity of the injury or situation, the burden of the medical bills and debt can be crippling for financial stability. In such cases, it’s imperative to tackle debt head-on with a strategic approach.

According to the latest government data, Americans owe at least $220 billion in medical debt. What’s even more staggering is that around 3 million people owe over $10,000 in medical debt, and 14 million Americans owe more than $1,000. Medical debt is a persistent issue in the U.S. despite more than 90% of people having insurance.

If you are one of those with a significant medical debt, here’s a roadmap for you. Prioritizing high-interest debts like payday loans and credit cards is crucial because of significant interest. Don’t hesitate to contact your lender and negotiate a lower interest rate.

3. Explore Suitable Job Opportunities

One of the most shattering outcomes of any unfortunate event involving non-fatal injury is substantial lost work productivity. This results in a significant financial loss for the victim. A recent study revealed that earning loss due to long-term injuries adds up to more than  $50,000 over a 14-year follow-up period.

The silver lining is that in 2023, 24.2% of individuals with disabilities were employed in the U.S., according to the U.S. Bureau of Labor Statistics. Consider investing in upskilling to improve your employability and seek higher-paying opportunities. Additionally, consider gig economy platforms for immediate income.

Also, seek government assistance programs that offer job training or financial support to individuals facing hardships. Being employed should be your top priority when rebuilding your financial foundation after a mishap.

4. Prepare a Financial Safety Net

Lastly, prioritize building a safety net for future uncertainties as you gain financial stability through the steps mentioned above. The first step towards building a financial safety net is to set aside a small percentage of your income for an emergency fund.

Start small by saving at least three or six months of living expenses. This will come in handy in case another mishap results in employment or income loss in the future. Having this cushion will help you focus on regaining employment instead of making ends meet.

Also, review your insurance to ensure you have adequate coverage for health issues, disability, and life-altering events. Once your finances become stable, focus on long-term goals like investment strategies or retirement savings.

Life-altering mishaps are unpredictable, but their outcomes are predictable. Being prepared is the key here. Start by having an emergency fund and planning for any unfortunate eventuality. If you are already a victim, seek compensation from the responsible party for damages, budget your lifestyle, manage debt effectively, explore jobs, etc., to regain financial stability. With resilience and determination, overcoming setbacks and emerging with a strong financial foundation is possible.

5 Unique Selling Proposition Examples and How to Write Your Own

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Developing a strong unique selling proposition (USP) is one of the best ways to elevate your marketing efforts. Not only does it help define your overall strategy, but it also makes all your marketing endeavors more effective.

What is a Unique Selling Proposition?

A USP answers two critical questions:

  1. What makes you better or different than your competition?
  2. Why should people buy from you?

Your USP should be a concise sentence or phrase that clearly explains why your business stands out. It’s the essence of what makes your business unique.

Characteristics of a strong USP

1. Authentic to your business

Your USP must be rooted in what your business genuinely excels at. It’s not enough to simply claim superiority; your USP should reflect a true strength or focus of your business. 

For instance, if you run a pizza place, claiming “We’re the best” isn’t enough. However, if your pizza place is renowned for using organic, locally sourced ingredients, your USP could be “Farm-fresh ingredients in every slice.”

This authenticity builds trust with your customers. They need to know that what you promise in your USP is what they will experience. A genuine USP is more sustainable because it aligns with your company’s mission and values.

2. Customer-focused promise

A USP should address your customers’ needs and highlight a key benefit. Whether it’s your exceptional product quality or world-class customer service, your USP should communicate what sets you apart in a way that resonates with your ideal customers. 

For example, if your business prides itself on fast delivery, your USP could be “Hot pizza at your door in 30 minutes or less.”

It’s important to understand your customers’ pain points and how your business addresses them. A good USP is less about the product and more about the solution it provides. If your unique offering is an exceptional customer experience, make sure that’s evident in your USP.

3. Distinct from competitors

A good USP leverages the principle of positioning, clearly articulating how your business is different from competitors. It highlights your competitive advantage and helps position your company in the minds of potential customers. 

For example, if you own a coffee shop in a crowded market, your USP might be “The original craft coffee experience since 1966.”

This distinctiveness is crucial because it helps your business stand out in a crowded marketplace. Your USP should succinctly convey why a customer should choose you over your competitors, emphasizing your unique value proposition.

4. Memorable and concise

Your USP should be short and memorable. It should be a statement that encapsulates your company’s identity and can be reflected in all your marketing and communications. A concise USP is easier for customers to remember and recall, which is essential for brand recognition. 

For instance, Apple’s “Think different” is a succinct and memorable USP that encapsulates the brand’s innovative spirit.

Finding your USP

To uncover an effective USP, consider the following questions:

What product or service are you selling? 

Clearly define what you offer. If you’re an affiliate, what businesses or products are you promoting? Knowing exactly what you are selling helps in identifying your unique angle.

What unique features and benefits does it offer? 

List out the features and benefits that set your product or service apart. This could include quality, speed, customer service, or unique ingredients.

Who is your target audience? 

Define your ideal customer. Who are they? What are their demographics and psychographics? Knowing your audience helps tailor your USP to their specific needs and desires.

What are their key pain points? 

Identify the main problems your target customers face. Understanding these pain points is crucial as your USP should address how your product or service solves these issues.

How does your product or service address these pain points? 

Explain how your offering specifically alleviates the pain points of your customers. This is where the core of your USP will come from.

Who are your competitors and what are their USPs? 

Research your competitors. What are they claiming as their unique selling points? This knowledge helps you position yourself distinctively.

What do you do better than your competitors? 

Highlight what you excel at compared to others in your industry. This could be better quality, faster service, more personalized attention, etc.

How do you run your business differently? 

Describe any unique processes or methodologies your business employs. This could include sustainable practices, unique supply chains, or innovative technologies.

How do you treat your customers differently? 

Emphasize your customer service approach. Do you offer 24/7 support, personalized follow-ups, or a satisfaction guarantee?

How would you answer a customer who asks, “Why should I buy from you?” 

Craft a direct response to this question. This will help you distill your thoughts into a clear and compelling USP.

Crafting and using your USP

Once you have your answers, distill them into a brief statement that captures what makes you different. This is your USP. Here’s how to implement it effectively:

Make It visible

Don’t just leave your USP in your notebook. Put it everywhere so it stays top of mind. Make it your computer and cellphone background. Frame it on your desk. Sign it at the bottom of your emails. Ensure it’s visible on your website, marketing materials, and even your office space. This constant visibility reinforces your brand’s unique position in the minds of your team and customers.

Live it daily

Even more importantly, live it. Breathe it. Make everything you do and how you do everything embody that USP. Make it as much a focus of your daily work as your mission statement or your business’s financial goals. Your actions should consistently reflect the promises made in your USP, creating a cohesive and authentic brand experience.

Examples of effective USPs

1. Canva: Online Design Made Easy

Canva simplifies design, making it accessible to everyone. Their USP is evident in their user-friendly interface and comprehensive design tools. Canva’s promise of ease is reflected in every aspect of their service, from their intuitive drag-and-drop features to their extensive library of templates.

2. Buffer: All-You-Need Social Media Toolkit for Small Businesses

Buffer addresses the pain point of tool overload by providing an all-in-one solution for small businesses. By consolidating multiple functions into one platform, Buffer simplifies social media management, making it more efficient for small business owners. 

Their USP clearly targets a specific audience, ensuring they attract the right customers.

3. Product Hunt: The Best New Products in Tech

Product Hunt’s platform surfaces the best new tools through community voting. Their USP is rooted in their mission to highlight innovation in tech. By allowing users to vote on new products, Product Hunt leverages social proof to validate their selections, making their USP both unique and credible.

4. Nike: Just Do It

Nike’s USP centers on the themes of motivation, inspiration, and empowerment. The brand’s marketing and product design emphasize the idea that with the right gear, anyone can surpass their goals and unlock their full potential. 

This approach not only highlights the functional benefits of Nike’s offerings but also connects with customers on an emotional level, making them feel empowered and inspired to strive for excellence in their athletic endeavors.

5. REI: A Life Outdoors is a Life Well Lived

REI’s USP encapsulates its commitment to the outdoor lifestyle, beyond just selling products. They offer trips, classes, and a vast library of articles about outdoor life. REI’s USP resonates with their audience’s passion for the outdoors, positioning them as more than just a retailer but as a lifestyle brand.

6. Peet’s Coffee: The Original Craft Coffee

Peet’s emphasizes its long history and authenticity in the craft coffee movement. Their USP, “The Original Craft Coffee,” speaks to their pioneering role in the industry. This not only differentiates them from newer competitors but also appeals to customers who value tradition and quality.

Your turn

A well-defined USP can set your business apart and attract your ideal customers. By answering the right questions and staying true to what makes your business unique, you can craft a USP that not only differentiates you from competitors but also resonates deeply with your target audience. Once crafted, make your USP a central part of your business strategy and daily operations to maximize its impact.

By understanding your strengths, focusing on your customers’ needs, and clearly differentiating yourself from competitors, you can create a USP that drives your marketing success and solidifies your brand’s position in the market. Embrace your uniqueness, communicate it effectively, and let your USP guide your path to business growth and customer loyalty.



*HOT* Shark Rocket Pet Corded Stick Vacuum only $109.99 shipped (Reg. $200!)


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Buffer Now Supports Bluesky! Here’s How to Schedule, Cross-post, and More

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With more than 6 million registered users, Bluesky is fast becoming a decentralized force to be reckoned with — and with good reason.

Among the new wave of fediverse platforms and decentralized networks, Bluesky is possibly the easiest to get to grips with, thanks to its clean interface and ever-increasing community of all sorts of creators. From science to K-pop, there’s a space for everyone on the network. 

Which is why (🥁🥁🥁…) we’re thrilled to share that Buffer now supports Bluesky! It’s one of our most requested integrations ever — more than 2,500 people upvoted the request on our suggestions board. 

The Buffer integration supports posting, scheduling, and even threaded posts (something you’re not yet able to do natively) — we’ll get into all that below. 

If you’re new to Bluesky and the world of decentralized social media, here’s a quick summary: Bluesky was created by former Twitter CEO Jack Dorsey, and is a decentralized social network built on an open-source protocol called AT protocol.

With the protocol, Bluesky’s mission is to create “an open foundation for the social internet so that we can all shape its future” because “social media is too important to be controlled by a few corporations.” 

Here’s a great graphic by artist Davis Bickford that explains the company’s vision:

To mark the occasion, we teamed up with @davis.social to create a comic illustrating what Bluesky is all about.

See if you can spot the easter eggs! 👀

[1/3]

[image or embed]

— Bluesky (@bsky.app) Feb 6, 2024 at 16:10

Initially an invite-only network, Bluesky opened its proverbial doors in February 2024, welcoming more than 1 million new users in just one day. 

🦋

If you’re a Bluesky newbie or on the fence about signing up, I recommend checking out our Bluesky beginner’s guide for everything you need to know about the platform.

That said, adding another network to your social stack is a big decision. With Buffer, we hope to make that a little easier for you with handy planning, publishing, and cross-posting features. 

Another helpful feature to note for those familiar with the idea of decentralized networks and the fediverse: while Bluesky is decentralized, it’s not technically part of the fediverse. That’s because Bluesky’s AT Protocol is different from ActivityPub, the open protocol that fediverse platforms like Mastodon and Threads leverage. 

In a nutshell, Buffer allows you to share your Bluesky content on the fediverse, too, if you cross-post to Mastodon. 

Sound good? Whatever your mission with Bluesky, here’s how to connect your Bluesky account to Buffer and start posting.

How to connect your Bluesky account to Buffer

First things first. Before you can do any of the above, you’ll need to add Bluesky as a channel in Buffer (which shouldn’t take you more than a few minutes). 

  1. Sign in to Buffer (if you’ve not yet signed up, no sweat — you can do that for free here).
  2. In a new tab, sign in to Bluesky. 
  3. In Buffer, navigate to publish.buffer.com. On the left-hand side of the screen, click the ‘New Channel’ button underneath your channels list. 
  1. From the channels list, click the ‘Connect’ button next to Bluesky.
  1. This will open the dialogue box below:
  1. Leave your Buffer tab open, and navigate to your Bluesky tab. Click the profile icon on the left-hand side to go to your profile page.

    At the top of the page under your name, you’ll find your Bluesky handle. Unless you’ve customized your domain, it should look something like this: @yourname.bksy.social.

    Copy that over to the dialogue box you left open in Buffer.

  1. Now head back to Bluesky. Click on the settings cog on the left to navigate to the Settings menu. Scroll down to the Advanced section to find the ‘App Passwords’ option.
  1. Click ‘Add app password.’
  1. This will open a dialogue box that allows you to create a new app password. You can stick with the default password name or create your own. (Note that this is not your login password — it’s more like a key that will unlock Bluesky for your Buffer account.)
  1. Your password will appear in the next window. Copy that and head back to Buffer, where you can paste it into the ‘Bluesky App Password’ box. Now, the window will look something like this:
  1. Click ‘Next’ and you’re all done! Congratulations — your Bluesky account is now connected to Buffer. 

How to schedule and cross-post on Bluesky

There are many routes to creating a new post in Buffer. For ease, we’ll start by using the ‘New Post’ button on the top right of publish.buffer.com, but you can also click the ‘+’ icon next to the channel in your channels list, click on any slots in the calendar, or click on any slots under the queue. 

The process will be similar for whichever ‘create’ option you choose.

  1. Log in to Buffer, then click on the Publish tab at the top. 
  2. Click the New Post button on the top right. 
  1. In the composer window, be sure to choose Bluesky from your channels list at the top. To crosspost, choose the other channels you want to publish to as well.
  1. Add your text or media to the main composer window. If you’re cross-posting, you can customize for each platform by clicking within the boxes that correspond to each of the channels you’ve selected.
  1. When you’re ready to post, click the ‘Add to Queue’ button to publish in the next available slot in each platform’s custom queue*, or click the drop-down to Share Now (publish right away), Share Next (publish in the next queue slot, bumping any posts already scheduled there into the next slot), or Schedule Posts (publish at a specific time). 
  1. To move your posts around, head to your calendar in Buffer and drag the post to a new slot, or hover over the post and click ‘Edit.

With that, you’re all set! Your post will be published on your chosen platforms at your chosen times.

💡

*Each platform has a default queue in Buffer, but you can customize yours by clicking on a channel in your channels list > the little cog settings icon at the top of the page > Posting Schedule.

Getting started with Bluesky

If you’re new to the platform, we have a bunch of resources to help make things a little easier. Here’s my recommended reading:

Let’s connect on Bluesky!

Bluesky is an exciting new network, and I’m excited to meet you there. You can find me here and Buffer here.

I hope you found this explainer helpful and the process simple!

ℹ️

This post previously contained a workaround for scheduling your posts to Bluesky with Buffer and Apple’s Shortcuts. Now that Bluesky is available in Buffer, we’ll no longer be monitoring that workaround. (Scheduling with Buffer is far easier, anyway!)

Try Buffer for free

140,000+ small businesses like yours use Buffer to build their brand on social media every month

Get started now

Custom Bots Trading EA Programming for MetaTrader 4 

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Traders always look for ways to increase profits and reduce risks. One effective tool that has changed trading is the use of custom bots or Expert Advisors (EAs) in MetaTrader 4 (MT4). These automated systems execute trades based on set rules, removing emotions from trading and keeping things disciplined. In this blog post, we will explain how to program custom bots for MT4, discuss their benefits, and show you how to get started. If you want to improve your trading experience, then check out our experienced and talented programmers. We offer programming services like programming MT4 Custom Trading Bots, modifying MT4 trading bots, programming trader’s ideas into MT4 EAs and Custom Trading Bots. For further questions, contact us at [email protected]. 

Introduction to MT4 Custom Trading Bots and Expert Advisors:

Custom trading bots and EAs are automated trading systems programmed to perform trading operations in MT4 environment. They are written in MetaQuotes Language 4 (MQL4), a language similar to C++, specifically designed for trading strategy development. These bots can analyze market conditions, execute trades, and manage trading positions without human intervention, based on the strategies encoded in them. 

EAs can range from simple scripts that perform basic tasks like placing orders, to complex algorithms that incorporate complex technical analysis and risk management rules. The flexibility and power of EAs make them an invaluable tool for traders looking to improve their trading efficiency and effectiveness. 

Benefits of Custom Bots in Forex Trading:

custom-bots-trading-ea-programming-for-metatrader-4 

While manual trading offers a certain level of control, it comes with inherent limitations. Here’s why custom bots can be a powerful addition to your trading toolbox: 

Eliminating Emotional Biases:

Trading decisions made in the heat of the moment can be detrimental. EAs, devoid of emotions, execute trades based on pre-defined rules, ensuring a disciplined approach. 

24/7 Market Monitoring:

Unlike humans, EAs can tirelessly monitor markets around the clock, capitalizing on fleeting opportunities that might slip through the cracks during off-hours. 

Backtesting Strategies:

Before risking real capital, EAs allow you to test and refine your trading strategy using historical data. This “backtesting” helps identify strengths and weaknesses, leading to better-informed decisions. 

Consistent Execution:

EAs adhere to pre-defined rules, ensuring consistent execution of your trading strategy, regardless of market volatility. This eliminates the temptation to deviate from your plan based on emotions. 

Benefits of Custom Bots by 4xPip: 

4xPip offers its clients many advantages along with high quality services. We have more than 7 years of experience, working with 900+ clients in more than 80 countries with satisfying results. Some the benefits that you get by working with 4xpip is as following: 

Optimization and Efficient Code:

We prioritize clean and efficient code. This does not only guarantee functionality but also enhances readability and maintainability. Well-Structured code allows for easier future modifications and ensures smooth operation of your MQL programs. 

Back Testing Capabilities:

We understand the importance of backtesting and offer the ability to test your custom trading bots on historical data, allowing you to evaluate performance and customize them before deploying into the live market 

Customer Support:

We prioritize client communication. Our programmers conduct meetings and zoom calls with the client to understand their trading approach, risk management and targeted markets. 

Trading Knowledge:

It is very important for the programmer to know about the concepts of trading. Our programmers and developers have a detailed understanding of trading concepts, methods and strategies. This knowledge proves a great asset when programming custom trading bots and it ensures less errors 

Summary: 

Custom bots, or Expert Advisors (EAs), in MetaTrader 4 (MT4) are automated trading systems programmed in MetaQuotes Language 4 (MQL4). They enable traders to execute trades based on predefined rules, thereby removing emotions from trading and ensuring a disciplined approach. These bots can perform tasks ranging from simple order placements to complex algorithmic trading, incorporating technical analysis and risk management. Benefits of using custom bots include eliminating emotional biases, providing 24/7 market monitoring, backtesting strategies using historical data, and ensuring consistent execution of trading plans. Programming services for custom bots offer optimized, efficient code, robust backtesting capabilities, and comprehensive customer support to enhance trading efficiency and effectiveness. For further questions, contact us at [email protected]. 

FAQs 

What are custom trading bots in MT4? 

Custom trading bots, or Expert Advisors (EAs), are automated systems programmed to perform trading operations in MetaTrader 4 based on predefined rules and strategies. 

How are EAs programmed in MT4? 

EAs are programmed using MetaQuotes Language 4 (MQL4), which is similar to C++ and specifically designed for developing trading strategies. 

What are the main benefits of using custom bots in trading? 

The main benefits include eliminating emotional biases, providing 24/7 market monitoring, allowing for backtesting of strategies, and ensuring consistent execution of trading plans. 

Can custom bots analyze market conditions? 

Yes, custom bots can analyze market conditions and execute trades based on the strategies encoded within them. 

Why is backtesting important for EAs? 

Backtesting allows traders to test and refine their strategies using historical data, helping to identify strengths and weaknesses before deploying the bot in live markets. 

Do custom trading bots work 24/7? 

Custom trading bots can monitor and trade the markets around the clock, capturing opportunities that traders might miss during off-hours.

How do custom bots help in managing trading positions? 

Custom bots manage trading positions by following the predefined rules and strategies, ensuring that trades are executed consistently and according to plan. 

What is the significance of optimized and efficient code in custom bots? 

Optimized and efficient code ensures that the bot functions smoothly, is easy to maintain, and can be modified easily for future needs. 

How do programmers ensure the bots meet traders’ needs?  

Programmers often conduct meetings and Zoom calls with clients to understand their trading approach, risk management preferences, and targeted markets to tailor the bots accordingly. 

What kind of support is available for custom bot programming? 

Comprehensive customer support communicates with clients in order to understand their needs, evaluates performance using backtesting capabilities, and ensures the smooth operation of the bots by providing ongoing assistance.

Custom Bots Trading EA Programming for MetaTrader 5 

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Traders always look for ways to increase profits and reduce risks. One effective tool that has changed trading is the use of custom bots or Expert Advisors (EAs) in MetaTrader 5 (MT5). These automated systems execute trades based on set rules, removing emotions from trading and keeping things disciplined. In this blog post, we will explain how to program custom bots for MT5, discuss their benefits, and show you how to get started. If you want to improve your trading experience, then check out our experienced and talented programmers. We offer programming services like programming MT5 Custom Trading Bots, modifying MT5 trading bots, and programming trader’s ideas into MT5 EAs and Custom Trading Bots. For further questions, contact us at [email protected]. 

Introduction to MT5 Custom Trading Bots and Expert Advisors: 

Custom trading bots and EAs are automated trading systems programmed to perform trading operations in MT5 environment. They are written in MetaQuotes Language 5 (MQL5), a language similar to C++, specifically designed for trading strategy development. These bots can analyze market conditions, execute trades, and manage trading positions without human intervention, based on the strategies encoded in them. 

EAs range from simple scripts that perform basic tasks like placing orders, to complex algorithms that incorporate complex technical analysis. The flexibility and power of EAs make them an invaluable tool for traders looking to improve their trading efficiency and effectiveness. 

Benefits of Custom Bots in Forex Trading:

While manual trading offers a certain level of control, it comes with inherent limitations. Here’s why custom bots can be a powerful addition to your trading toolbox: 

Eliminating Emotional Biases: 

Trading decisions made in the heat of the moment can be detrimental. However, EAs, devoid of emotions, execute trades based on pre-defined rules, ensuring a disciplined approach.

24/7 Market Monitoring: 

Unlike humans, EAs can tirelessly monitor markets around the clock, capitalizing on fleeting opportunities that might slip through the cracks during off-hours. 

Backtesting Strategies: 

Before risking real capital, EAs allow you to test and refine your trading strategy using historical data. This “backtesting” helps identify strengths and weaknesses, leading to better-informed decisions. 

Consistent Execution: 

EAs adhere to pre-defined rules, ensuring consistent execution of your trading strategy, regardless of market volatility. This eliminates the temptation to deviate from your plan based on emotions. 

Benefits of Custom Bots by 4xPip: 

4xPip offers its clients many advantages along with high quality services. We have more than 7 years of experience, working with 900+ clients in more than 80 countries with satisfying results. Some the benefits that you get by working with 4xpip is as following: 

Optimization and Efficient Code: 

We prioritize clean and efficient code. This does not only guarantee functionality but also enhances readability and maintainability. Well-Structured code allows for easier future modifications and ensures smooth operation of your MQL programs. 

Back Testing Capabilities: 

We understand the importance of backtesting and offer the ability to test your custom trading on historical data, allowing you to evaluate performance and customize them before deploying into the live market 

Customer Support:

We prioritize client communication. Additionally, our programmers conduct meetings and Zoom calls with the client to understand their trading approach, risk management, and targeted markets.

Trading Knowledge: 

It is very important for the programmer to know about the concepts of trading. Our programmers and developers have a detailed understanding of trading concepts, methods and strategies. This knowledge proves a great asset when programming custom trading bots and it ensures less errors 

Summary: 

Custom bots, or Expert Advisors (EAs), in MetaTrader 5 (MT5) are automated trading systems programmed in MetaQuotes Language 5 (MQL5). They enable traders to execute trades based on predefined rules, thereby removing emotions from trading and ensuring a disciplined approach. Additionally, these bots can perform tasks ranging from simple order placements to complex algorithmic trading, incorporating technical analysis and risk management. The benefits of using custom bots include eliminating emotional biases, providing 24/7 market monitoring, backtesting strategies using historical data, and ensuring consistent execution of trading plans. Furthermore, programming services for custom bots offer optimized, efficient code, robust backtesting capabilities, and comprehensive customer support to enhance trading efficiency and effectiveness. For further questions, contact us at [email protected]. 

FAQs 

What are custom trading bots in MT5? 

Traders program custom trading bots, such as Expert Advisors (EAs), to perform trading operations in MetaTrader 5 according to predefined rules and strategies.

How are EAs programmed in MT5? 

EAs are programmed using MetaQuotes Language 5 (MQL5), which is similar to C++ and specifically designed for developing trading strategies. 

What are the main benefits of using custom bots in trading? 

The main benefits include eliminating emotional biases, furthermore, providing 24/7 market monitoring, as well as allowing for backtesting of strategies, and ensuring consistent execution of trading plans.

Can custom bots analyze market conditions? 

Yes, custom bots can analyze market conditions and, therefore, execute trades based on the strategies encoded within them.

Why is backtesting important for EAs? 

Backtesting allows traders to test and refine their strategies using historical data, helping to identify strengths and weaknesses before deploying the bot in live markets. 

Do custom trading bots work 24/7? 

Yes, custom trading bots can monitor and trade the markets around the clock, capturing opportunities that might be missed during off-hours. 

How do custom bots help in managing trading positions? 

The custom bots follow the predefined rules and strategies to manage trading positions, ensuring that they execute trades consistently and according to plan. Additionally, they analyze market trends to adjust their strategies as needed.

What is the significance of optimized and efficient code in custom bots? 

Optimized and efficient code ensures that the bot functions smoothly. Additionally, it facilitates easy maintenance and allows for easy modification to meet future needs.

How do programmers ensure the bots meet traders’ needs?  

Programmers often conduct meetings and Zoom calls with clients to understand their trading approach, risk management preferences, and targeted markets to tailor the bots accordingly. 

What kind of support is available for custom bot programming? 

Comprehensive customer support includes communication with clients in order to understand their needs, as well as backtesting capabilities for evaluating performance, and ongoing assistance to ensure smooth operation of the bots.

Is it Worth It To Sell Your Gold?


Selling gold and fine jewelry for top dollar can be time-consuming, as appraisal values can differ. Alloy Market strives to change the selling process so you can receive a competitive offer and quick payment. 

Our Alloy Market review looks at how reassuring it can be to sell precious metals with a free shipping kit and video appraisal.     

Summary

Alloy Market buys gold, silver, platinum, and palladium at competitive prices and same-day payments. Enjoy free insured shipping and a video appraisal to receive a trustworthy offer. You will work with a dedicated advisor and can sell broken or damaged pieces.

Pros

  • Free shipping kit
  • Video appraisal
  • Quick payments
  • No hidden fees

Cons

  • Pays less than melt value
  • Must mail items away
  • Low payouts for gemstones
  • Must accept offers within 48 hours

What is Alloy Market?

alloy market homealloy market home

Alloy buys gold and precious metals through free and insured shipping, along with an assigned advisor for hands-on help. Selling your gold, silver, platinum, or palladium on this platform is free. Further, it offers to match a competitor’s offer or return your metals if you’re not pleased with the official appraisal.

You may appreciate this platform for a transparent selling process as you receive a video appraisal. This inspection method presents how Alloy appraises your metals and gems, while similar services may only send a written offer based on weight and purity. 

Anticipate receiving payment as soon as the same day you accept the offer. The platform provides free return shipping if you decide to go with another of the best places to sell gold.  

I like the hands-on and transparent process, as it adds a level of trust when selling hundreds or thousands of dollars worth of precious metals or fine jewelry. One potential hesitation is that Alloy only began in 2022 and has a limited track record. Nevertheless, it has many positive customer reviews and has successfully sold its valuables.         

How Does Alloy Market Work?

what Alloy market buyswhat Alloy market buys

You can mail your valuables to Alloy’s Pennsylvania-based warehouse. Below is a step-by-step guide to selling your metals safely and receiving a quick payment.

Free Appraisal Kit

Alloy appraisal kitAlloy appraisal kit

First, you request a free appraisal kit that arrives by mail within five business days. You will pack up your eligible items and send them back using the U.S. Postal Service (USPS). The kit includes a prepaid postage label with up to $100,000 in shipping insurance. 

You can sell the following metals for free:

  • Gold: Bars and bullion, coins, bracelets, chains, dental crowns, earrings, flatware, rings, watches, and watchbands. 
  • Silver: Bars, jewelry, necklaces and chains, pure silver coins, rings, and sterling silver flatware.
  • Platinum: Bars, crucible, necklace, rings, and scrap wires.
  • Palladium: Bars, crucible, jewelry, rings, and scrap wires.

You can also sell diamond jewelry and settings containing semi-precious stones to potentially get a higher appraisal value. However, there isn’t a gem removal service, and you might be better off getting these removed before shipping off the metal.  

As you’re essentially making the current spot price, avoid selling coins or jewelry with collectible value, as it can be worth more. Regarding gold and silver coins, Alloy only buys rounds that don’t cannot be used as currency. 

Recorded Video Appraisal

While you must ship your valuables to the inspection center, you can view a recorded jewelry appraisal. It captures the unboxing and final offer so you know precisely what the appraisal is looking at to prevent confusion. Most appraisals happen within 24 hours of arrival.

The service can also implement X-ray technology and acid testing to validate the content’s purity. An item’s condition doesn’t impact the price as Alloy bases its offer on the metal’s quantity and purity. 

Typically, mail-in appraisals only include an email offer upon receiving your shipment. However, it’s still a good idea to know the weight and purity of your metals before placing them in the shipping kit so that you can compare your estimates to the expert appraisal accurately.    

I especially like watching a video of the appraisal, as I’m hesitant to mail my valuables off for a long-distance appraisal. It’s helpful to see how much value diamonds or gems can add during the appraisal. 

Dedicated Alloy Advisor

You will work with the same advisor by phone and email from start to finish. The advisor can answer your initial questions as you prepare your inventory for shipping and appraisal. 

Your advisor can guide you through the appraisal and payment process. For example, they can be your point of contact if another gold-buying service offers a more competitive offer, and you see if Alloy can match it.

This convenient access to a precious metals expert yields confidence as hands-on help is available at your fingertips.

Same Day Payments

Anticipate receiving a final offer the same day that Alloy receives your metals. Same-day payments are available through PayPal, Venmo, and wire. 

At most, it takes 24 hours from the arrival time for an expert to assess your gold and silver. Payment will be released as soon as you accept your offer, although it can take several days if you opt for direct deposit or paper check compensation.

You have 48 hours to accept the appraisal offer by phone and email. If you don’t respond, Alloy automatically sends the funds using your preferred payment method.

Free Return Shipping

You are not required to accept the final offer. If you reject it, Alloy will return your items free of charge and with up to $100,000 in shipping insurance. 

Free return shipping is a common practice among online gold exchanges, and this feature builds further credibility. It also removes the pressure to accept an undesirable offer or pay unnecessary fees when you need money now.  

I also appreciate that Alloy uses USPS for its shipping needs, while competitors might partner with FedEx or UPS, which can be more inconvenient. This means it’s easier to mail off your items and get them back at a street address or postal box. 

What are the Fees Involved?

There are no fees, as you receive a prepaid shipping label, at least $5,000 in shipping insurance, and free return shipping. While it’s not a hidden fee, it’s vital to remember that your final offer is below the spot price, as Alloy must sell the metals to a refiner at market value and offset operating expenses. 

Some same-day payment methods may incur service fees that your digital wallet or bank charges. Review the fee schedule if you desire PayPal, Venmo, or wire transfer payouts.   

How Much Money Can You Make?

gold jewelry examplesgold jewelry examples

Your offer value is at least 65% of the spot metal value. Pure gold with a 24k purity receives the highest percentage, with a minimum valuation of 90.5%. 

Appraisal values for any accompanying diamonds and gems are on a case-by-case basis. Primarily consider Alloy to sell your precious metals and view any proceeds from gems as bonus income. 

Alloy routinely offers bonuses, and promo code offers that can boost your payout potential closer to the melt value. You can review any active offers by contacting your advisor or emailing customer support.  

Most gold earrings, necklaces, and rings sell for $150 to $300. More luxurious pieces appraise between $400 and $2,000. The spot melt value depends on the weight and purity without factoring in the condition or collector’s demand.

Anticipate earning less when selling silver, as its spot price is lower than gold’s. However, you can still make a small fortune in cash by selling several pieces.

Many services don’t disclose their minimum payouts. As a result, it’s simple to estimate your income potential. 

How Do You Get Paid?

Payment methods and the corresponding payment speeds are the following:

  • PayPal: Immediately
  • Venmo: Immediately
  • Wire transfer: Same day
  • ACH or direct deposit: 2-3 business days
  • Mailed check: 7-14 business days 

Alternatives to Alloy Market

You may decide to compare offers from these platforms to make sure you earn top dollar:

  • Cash for Gold USA: Sell gold, silver, and diamonds with free, prepaid shipping and up to $5,000 in complimentary insurance. You can receive a 10% bonus on your first shipment. Same-day payment is available, along with free return shipping.  
  • Express Gold Cash: Enjoy up to $100,000 in free, insured overnight shipping via FedEx and receive payment within 24 hours of appraisal. This platform has over 25 years of buying experience, free appraisals, and cost-free return shipping. 
  • Worthy: Consider this platform to sell high-end jewelry and precious gems with collectible value. Prepare your items for auction using free shipping and professional cleaning. You pay a small success fee on sold items but can earn more than the melt value. 

Frequently Asked Questions

Below are several questions to consider when determining if Alloy is worth it.

Is Alloy Market legit?

The Alloy Market offers many confirmed payouts at a competitive rate. Customers praising its fast processing speeds, free shipping, and no hidden fees give it an excellent Trustpilot rating. Its customer satisfaction score is higher than that of several competitors.

Does Alloy Market pay the spot price?

Unfortunately, the minimum payout is 65% of the spot metal value and as low as 90.5% for 24k gold and bullion. Both payouts can be higher with promotions and promo codes. These payouts are competitive with similar platforms and can be higher as some buyers may only offer 30% of the melt value. 

Does Alloy Market buy broken jewelry?

Yes, it’s possible to sell broken and damaged jewelry as long as it’s made of gold, silver, platinum, or palladium. The appraisal value solely depends on the metal’s weight and purity instead of the functionality and collectibility. 

What are the Alloy Market customer service options?

Phone and text support are available weekdays from 9 a.m. to 5 p.m. Eastern, and email support is also available. Active sellers can work directly with an advisor during the entire selling process.

Summary

Valuations can vary significantly when selling gold, silver, and precious metals. Alloy Market practices honesty and extensive hands-on help so you can be confident in receiving the most money for unwanted jewelry and scrap gold or silver.

It’s easy to start with a free shipping kit and an obligation-free appraisal to see how much your precious metals collection is worth.  

How Email Marketers Should Navigate the Gmail Promotions Tab Today

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Expansion to additional ISPs

Gmail isn’t the only ISP playing the tabbed inbox game. Yahoo Mail, Outlook, and Apple Mail have created their own versions of auto-sorted inbox tabs—including their own versions of Gmail’s Promotions Tabs.

Yahoo Mail has what it calls Views:

View Email type
Receipts Bills and receipts
Subscriptions Newsletters and mailing lists
Shopping Promotional emails

Outlook has what’s called the Focused Inbox feature which separates the inbox into two tabs: Focused and Other. The Focused tab contains the most important emails, while the Other tab contains the rest. 

Apple Mail has taken a similar approach to Yahoo Mail and Gmail with its own version of the tabbed inbox, by using machine learning it will classify emails into categories such as:

Category Email type
Primary Time-sensitive emails from people the user might know and other important information
Transactions Receipts and order confirmations
Updates Newsletters and emails from social media networks
Promotions Marketing and sales-related emails

One thing to keep in mind: just because an email lands in Gmail’s Promotions tab doesn’t mean it’ll land in Apple’s Promotions tab. Each ISP has its own way of identifying and sorting emails into tabs. And currently, there’s no way to identify with 100% certainty which tab your emails are being delivered to.

This method helped us boost new subscriber numbers across our diverse range of newsletters.

“With Apple now introducing it’s own version of tabs in email, it will be a much more universal email inbox user experience. Marketers need to focus on the content and the email envelope. As has always been the case, if your emails are engaging and a user interacts more with them, then the higher likelihood of it being top of the inbox—in any ‘tab’.”

Jay Oram, Head of Development, Action Rocket

What are the benefits of the Promotions Tab for email marketers?

The creation of the Promotions Tabs across all of the different ISPs not just Gmail’s Promotion Tab is a user-centric move by ISPs. But it also has huge benefits for email marketers, too:

1. Tab browsers are in the buying mindset

More often than not, users who are browsing the Promotions Tab in their inbox are in the mood to buy. It’s a little bit like they’re window shopping and looking out for something to catch their eye to make them want to walk into the store—or open the email. The creation of the Promotions Tab has given marketers the opportunity to have an already rapt ready-to-buy audience.

2. Recipients won’t miss important messages

If you’re sending marketing or promotional emails, it’s highly likely you’re also sending other kinds of emails like transactional emails (order confirmation, forgotten password, etc.).

If you’re sending transactional emails from a different sender email address than your marketing/promotional emails (something we highly recommend!), recipients of your emails who have a tabbed inbox set up will be able to receive those different types of emails in different tabs, ensuring they will never miss those important emails.

3. Customized deal badges to stand out in the inbox

When you send a promotional or marketing email and it’s delivered to Gmail’s Promotions Tab, Gmail users who use the Gmail app on their mobile device may see additional imagery pulled automatically from your email—before they’ve even opened it. This is known as Gmail Annotations and there are a couple of different ways you can use them. (Skip ahead to the section to see how!)

Are your Gmail open rates dropping?

When seeing a drop in open rates in from your subscribers who use Gmail, brands often blame the Promotions Tab for it and try to fix the issue by tricking their way into the Primary Tab. This only makes the problem worse.

Gmail’s filtering is engagement-based—not brand-based—so it learns from subscribers’ actions and customizes the inbox experience based on that.

If Gmail users are marking your emails as spam, unsubscribing, or generally not opening and clicking, Gmail may see this as a sign that their users aren’t interested in your emails. This is when Gmail may start placing them into the spam folder.

Let’s spell this out to make it even clearer: by tricking Gmail (or any other ISP) into believing your emails are in fact not promotional or marketing emails, but important and critical emails that need to be delivered to the Primary Tab, you’re potentially creating a point of friction between your brand and the recipient in the inbox.

If users don’t expect your email to appear in the Primary Tab but they start appearing there, there’s a higher chance your emails will be ignored, unsubscribed from, or even worse—marked as spam. As marketers, it’s not our job to dictate how our emails are seen (or not seen). However, it is our job to ensure our brand is putting its best foot forward in the inbox, by abiding by how users want to engage with emails in their inbox. 

It’s also worth noting that Gmail has not—so far—shared any data on how many users actually use the Promotions Tab. In fact, in a survey run by ZeroBounce for their Email Statistics Report, revealed while 25% of those surveyed said they never check their Promotions Tab, another 22% said they don’t have one and then a whopping 53% said they either check their Promotions Tab every day or sometimes. The Promotions Tab should never be seen as the first cause of alarm when open rates drop. 

Promotions Tab features and how to use them

So your emails are landing in the Promotions Tab, huh? Huzzah! You’ve got a wealth of opportunities to make the most of your time in this wonderful place.

Gmail will automatically pull in information from your emails to create a Promotions Yab preview on mobile devices, so you can control what your recipients see with annotations. Here are a couple of ways you can annotate your email:

Product carousel

You shouldn’t rely on open rates to track email performance, and Gmail’s product carousel doubles your chances to increase clicks. In addition to linking to products within your email, you can display up to 10 product cards that link directly to the listing on your website. The cards also allow you to stand out in the inbox with eye-catching images, product names, and prices.

product carousel showing in email marketing campaign
Source: Google

Gmail automatically extracts details, but you can choose exactly how your product carousel appears by inserting annotation code. Check out some examples of code you can use to do this here.

Deal annotation

Another way to catch subscriber attention in the inbox is with Gmail deal annotations. You can describe the offer (like 10% off), share a promo code, and include a sale end date below your subject line and preview text. Adding deal annotation effectively doubles the information you can use to entice someone into your main message.

Similar to product carousels, you can customize deal annotations by inserting annotation code. Check out some examples of code you can use to do this here.

Optimizing emails for the Promotions Tab 

Optimizing emails for the Promotions Tab is no different to optimizing emails in general. 

1. Clearly identify your brand

Along with implementing annotations to help your email stand out in Gmail’s Promotions Tab, our number one tip to you is ensure your sender name is clear. What do we mean by clear? It should clearly state your brand name so that all of those window shopping Promotions Tab browsers can quickly identify your brand in their inbox. 

2. Send valuable and relevant content

You also need to ensure your subscribers or customers will keep coming back to every single one of your emails in the Promotions Tab, so make every email count by creating stunning emails that are packed with personalized, relevant content to build a strong relationship between your brand and recipient. Make sure that after every email open, your subscribers feel like the email was worth it—even if they didn’t click through that day. 

3. Implement BIMI

Brand Indicators for Message Identification (BIMI) is an email specification allowing you to display your logo next to your emails, which makes them quickly recognizable in the inbox. On top of grabbing subscriber attention, having your official logo next to your Promotions Tab email preview builds trust that you are who you say you are.

You can learn all about getting started with BIMI here

example showing brand with verified sender logo and brand without verified sender logo
Source: Litmus’ Getting Started with BIMI Guide

4. Write specific deal badges

The text in your deal badge needs to be clear and concise. Opt for something like “15% off everything” or “free shipping” instead of “Big discounts on all of our new arrivals.”

5. Use the correct image format

Gmail has a few guidelines for choosing the best images for your product carousel:

  • Avoid text
  • Use a 4:5, 1:1, or 1.91:1 aspect ratio
  • Don’t repeat images between emails
  • HTTPS (not HTTP) for image URLs

6. Leverage expiration dates

Including expiration dates in your promo tab email annotations gives you two opportunities to preview in the top picks section—when you send it and within three days of the expiration date. That means you should include a correctly formatted expiration date for limited-time deals for maximum reach. 

This method helped us boost new subscriber numbers across our diverse range of newsletters.

“My best advice is if you’re a promotion, be promotional! Don’t try to avoid being classified as a promotion, be a promotion! If your emails aren’t driving revenue, work with your CFO to create offers that will drive revenue.”

Alex Williams, Co-Founder, Leap