\nWhat You Will Do:\n\n\n* Given the characteristics of the product, the market, and the users demonstrated in the local area, generate creative ideas or idea optimization that are locally relevant.\n\n* Produce on- and offline event ideas, outreach, establish a rapport with suppliers and other cooperating partners and facilitate the implementation of event ideas.\n\n* Create event campaign content, draw up incentive plans, benchmark content assignments, and coordinate with the content department and external partners to execute content production, launch, and data feedback.\n\n* Coordinate across teams to build best-in-class Marketing Strategies with a focus on broadening our global reach, particularly in the North American region.\n\n* Collect, analyze, and explore data to discover new business potential and propose new marketing methods, collaborations, and user interaction ideas with an eye for implementing unconventional cases.\n\n* Work with various internal teams (insights, community, research, etc.) to identify gaps in audience knowledge and design research and analysis to address them.\n\n\n\n\nWhat We Are Looking For:\n\n\n* 5+ years of related work experience in brand, product marketing, and/or publishing.(3 yrs working on one game from before launch)\n\n* 5+ years working with games as a service or other service-oriented products.\n\n* 3+ years of experience leading global Marketing teams.\n\n* Both Agency and in-house experience are strongly preferred.\n\n* Have a rich repertoire of top resources and the ability to use them.\n\n* Great at content planning.\n\n* Strong data analysis skills.\n\n* Enjoy various game experiences and love the game sector.\n\n* Fluency in Chinese and English is required.\n\n* Extensive familiarity with the user characteristics of the US market.\n\n* Strong communication and execution skills.\n\n\n\nBenefits:\n\n\n* Competitive salary\n\n* 100% employer-paid healthcare premiums for you and your dependents\n\n* Generous paid time off\n\n* 401K / RRSP plan\n\n* Employer-paid life and disability insurance\n\n* Team-building activities throughout the year\n\n* Flexible working hours\n\n\n\nDo We Support Flexible Work?\n\nYes, as a remote team across North American time zones, we embrace flexible working. You may choose to work remotely, in-offices or hybrid, for a more flexible lifestyle that suits you best. Our offices are located in downtown Montreal and downtown Santa Monica, surrounded by great restaurants, entertainment, and cultural venues. \n\n#Salary and compensation\n
No salary data published by company so we estimated salary based on similar jobs related to Design and Marketing jobs that are similar:\n\n
$52,500 — $82,500/year\n
\n\n#Benefits\n
💰 401(k)\n\n🌎 Distributed team\n\n⏰ Async\n\n🤓 Vision insurance\n\n🦷 Dental insurance\n\n🚑 Medical insurance\n\n🏖 Unlimited vacation\n\n🏖 Paid time off\n\n📆 4 day workweek\n\n💰 401k matching\n\n🏔 Company retreats\n\n🏬 Coworking budget\n\n📚 Learning budget\n\n💪 Free gym membership\n\n🧘 Mental wellness budget\n\n🖥 Home office budget\n\n🥧 Pay in crypto\n\n🥸 Pseudonymous\n\n💰 Profit sharing\n\n💰 Equity compensation\n\n⬜️ No whiteboard interview\n\n👀 No monitoring system\n\n🚫 No politics at work\n\n🎅 We hire old (and young)\n\n
👉 Please reference you found the job on Remote OK, this helps us get more companies to post here, thanks!
When applying for jobs, you should NEVER have to pay to apply. You should also NEVER have to pay to buy equipment which they then pay you back for later. Also never pay for trainings you have to do. Those are scams! NEVER PAY FOR ANYTHING! Posts that link to pages with “how to work online” are also scams. Don’t use them or pay for them. Also always verify you’re actually talking to the company in the job post and not an imposter. A good idea is to check the domain name for the site/email and see if it’s the actual company’s main domain name. Scams in remote work are rampant, be careful! Read more to avoid scams. When clicking on the button to apply above, you will leave Remote OK and go to the job application page for that company outside this site. Remote OK accepts no liability or responsibility as a consequence of any reliance upon information on there (external sites) or here.
Step 1: Define your goals. What do you want to accomplish?
An newsletter can serve many purposes, but nailing down your unique “why” is key to its success.
Having a clear sight of your goals is crucial because it shapes your entire newsletter strategy. This includes:
Newsletter content. Will your newsletter function as distribution for announcements, blog posts, social media, videos, and other resources—or will you create new content specifically for it? For monetization, you might need in-depth articles and premium insights, while community-building could focus on interactive content, personal stories, and industry news.
Frequency. How often will you send your newsletter, and how feasible is it to maintain this schedule? Monetizing might mean more frequent updates to maintain perceived value, whereas community-building could be sustained with a bi-weekly or monthly schedule. Over time, you’ll have a better idea of the results your newsletters bring, and you can adjust your frequency as needed.
Keep in mind: nothing should be set in stone! Growing your newsletter will be ongoing learning experience: analyze, reflect, iterate—and remain flexible to adapting your goals based on what resonates most with your subscribers.
Think about what you want to achieve. Here are some questions to guide you:
Do you want to nurture loyalty with subscribers?
Do you want to create a channel to offer exclusive discounts, referral bonuses, or product announcements?
Are you looking tobuild community within your industry?
Do you want to monetize your newsletter?
Nurture loyalty
Do you want to nurture loyalty with subscribers?Content like personal stories and behind-the-scenes updates can make subscribers feel more connected to you and your brand, helping to foster loyalty and advocacy among subscribers.
Here’s a newsletter example for reference: Diaspora Co. is a food and beverage company specializing in single-origin spices rooted in equity, which significantly influences their product and marketing efforts. Their newsletter, Open Tab, provides an engaging glimpse behind the scenes at the company, while also sharing the team’s personal interests—what they’ve been reading, watching, cooking, and listening to—adding a human touch to their newsletter.
Do you want to create a channel to offer exclusive discounts, referral bonuses, or product announcements?Having a direct line to your audience lets you share special offers and important updates. This can drive sales and keep your audience in the loop about your latest offerings.
If you have an affiliate or ambassador program for your brand, consider sending a newsletter to keep members informed on updates and upcoming promotions.
Do you want to monetize your newsletter?To do this effectively, you need to provide content that’s worth paying for. For example, you might:
Offer paid subscriptions
Tap into affiliate marketing
Run ads
Secure sponsorships
Create a paid email course
Offer a membership with exclusive access to a community, listings, etc.
This is an approach that many creator-led newsletters take: many offer exclusive content with the promise of offering discount codes, early access, and more.
Escape Brooklyn offers exclusive monthly promotions through their Substack newsletter, The Escape Club Newsletter, which is accessible only to paying subscribers.
Dense Discovery provides a primary advertising slot in its weekly newsletter, along with various format options tailored to sponsors’ specific needs.
Are you looking to build community within your industry?Newsletters can be a great platform for that. Share industry news, highlight your peers, and encourage audience interaction (e.g. with a live poll in an email) to foster a sense of community.
Take for example Litmus Weekly, our very own newsletter launched in 2016 with the goal of fostering a community among email marketers, as noted by Jaina Mistry, Director, Brand and Content Marketing. “We wanted to help email marketers do their jobs better by giving them the resources they needed to do that—whether they were Litmus content pieces or not.”
Over the years, Litmus Weekly has delivered far more than we expected.
“It’s been able to move the needle on business goals because we’ve been able to give that audience exactly what they want—great content delivered at a consistent cadence. That, in turn, has built a great amount of trust between Litmus and subscribers.”
Step 2: Get to know your audience. Who is this newsletter going to?
When done right, a newsletter can be a powerful way to nurture relationships with your audience. But first, who are they?
Defining your target audience is essential for promoting your newsletter, attracting subscribers, and choosing the right content.
Write a brief sentence or two that clearly describes your ideal subscriber. This description will serve as your North Star, guiding your content curation plus any copy used within your email copy and marketing efforts—like your newsletter landing page.
Set up your newsletter landing page
Make sure to set up a landing page where people can easily sign up for your newsletter. Whether they’re arriving from social media, a referral, or from a search engine, optimize your landing page to encourage visitors to take action and subscribe.
Here are examples of newsletter sign up pages with copy that clearly indicates 1) who the newsletter is for and 2) what they can expect.
Morning Brew.“There’s a reason 4M+ professionals read our free newsletter. We’ll send you the world’s most important business news, with a hint of wit and humor, so that you start your day informed, knowledgeable, and ready to go.”
The Hustle. “Get Smarter on Business and Tech. Subscribe to The Hustle: Your 5-minute brief on business & tech news.”
theSkimm. “The morning newsletter that millions wake up to. The Daily Skimm connects the dots on how the day’s biggest stories affect your life, delivered to your inbox daily.”
Moz Top 10. “Delivered straight to your inbox, the Moz Top 10 is your exclusive digest of essential information—saving you time and keeping you informed. Subscribe now to receive hand-picked content and special offers from Moz.”
The Morning Newsletter by The New York Times. “Make sense of the day’s news and ideas. David Leonhardt and Times journalists guide you through what’s happening — and why it matters.
Take to other channels for cross-promotion, like social media. Incorporate this into your social media schedule regularly, whether monthly or quarterly.
This method helped us boost new subscriber numbers across our diverse range of newsletters.
“After a year of promoting Litmus newsletters on our organic social channels, a sizable 40.7% of those who signed up were net new subscribers.”
—Tracie Pang, Email Marketing Manager at Litmus
Launching a newsletter to existing subscribers
Will you be launching a new newsletter to existing subscribers?Before you send an announcement email, think through segmentation (e.g. the most engaged subscribers, or subscribers in a certain industry).
💡 Keep in mind: just because someone’s subscribed to one newsletter you send doesn’t mean they want to receive others. So while it’s worth promoting your new newsletter to your existing newsletter audiences, give them control of whether they opt-in.
That said, your existing newsletters are a great way to cross-promote your upcoming newsletter launch! Perhaps it’s featured as the hero piece or a secondary CTA. Either way, use this as an opportunity to to drive awareness for your newsletter offerings.
Additionally, lean on any first-party data you might have on your audience to get a gauge on content preferences. You can run a survey or add a live poll to an email for feedback to help you refine segmentation and position messaging to align with your ideal reader.
🌱 Launching a newsletter from scratch? You might not yet have significant insights about your audience—and that’s okay! Look toward insights like existing customers, followers on social media, or brands similar to yours in industry and size to craft a marketing persona that will help guide you.
Optimize your preference center
Fun fact: The New York Times produces 50 different newsletters! If you’re planning to have a variety of newsletters in your repertoire, make sure you’re clear about the unique value they’ll get out of subscribing to one.
Plus, you’ll want to ensure your email preference center is optimized and updated with your current offerings. Highlight the unique benefits of each newsletter and let your subscribers take their pick.
Step 3: Determine your newsletter cadence. When will subscribers receive your newsletter?
Deciding on the frequency of your newsletter—whether weekly, bi-weekly, monthly, or quarterly—can vary depending on your goals and audience. Take into consideration two important factors:
Consistency.Consistency is key! While there’s no magic formula for the perfect email send time, it’s important to be consistent with newsletters. Whether you choose 11am every other Wednesday or 3pm on the last Thursday of the month, sticking to a regular schedule sets the expectation for of when subscribers can expect your newsletter.
Quality content.As mentioned earlier, content is the heart of your newsletter, and high-value content should be a priority.
Nonetheless, creating a good newsletter requires effort. It means producing content that is engaging and useful to your subscribers, whether it comes from inside your team, outside sources, or a mix of both.
Be realistic about how much time and effort your team can consistently dedicate to crafting a strong newsletter. Once you find your rhythm and understand your subscribers’ preferences better, you can always increase your efforts.
When is the best time to send your newsletter?
To determine your ideal send time, first take a look at any existing analytics you have on your audience to help you glean insights—whether that’s in your ESP or an advanced Litmus Email Analytics.
While there is no “perfect” send time, our latest research has found 10am and 11am to be the most popular open times.
Median household wealth in the U.S. in 2021 was $166,900. With one exception, this year’s presidential and vice presidential contenders are doing quite a bit better than that. Three of the four people on the Democrat and Republican tickets for the White House are millionaires — or in the case of one of them, a billionaire. Here is how the net worth of each candidate stacks up.
When I first started my small business, the thought of advertising seemed daunting. With a limited budget, I couldn’t fathom spending thousands on TV commercials or ad campaigns.
Unveiling Clubshop’s New T-Shirt: A Symbol of Passion, Enthusiasm, and Joy
Clubshop is proud to unveil the new T-shirt that celebrates our core values through a design that speaks directly to the soul.
This T-shirt is not just a symbol of belonging but a manifesto of what we stand for: the transformation of suffering into passion, divine inspiration into enthusiasm, and the culmination of these feelings into pure joy.
The Heartbeat of Clubshop: Passion
Red Passion: The color of the heart and courage represents our passion. Etymologically linked to suffering, passion at Clubshop is the force that drives us to overcome adversity and turn every challenge into an opportunity for growth.
The Soul of Clubshop: Enthusiasm
Orange Enthusiasm: The color of dawn and creativity symbolizes enthusiasm. Deriving from being “inspired by God,” enthusiasm is the energy that animates us, makes us look to the future with hope, and drives us to realize our dreams.
The Reward of Clubshop: Joy
Yellow Joy: The color of the sun and light embodies joy. It is the expression of happiness that arises from achieving our goals, from seeing our community members thrive, and from sharing success together.
Embrace the Colors of Success
Above the stylized terrestrial globe of our traditional logo, these words and colors come together to form a design that is more than a fashion statement; it is a declaration of principles. With the customizable QR Code on the sleeve, each T-shirt becomes a bridge to joining Clubshop, allowing anyone to connect quickly and become part of this extraordinary journey.
Wearing this T-shirt means embracing a story of resilience, innovation, and happiness.
It means being part of a community that looks beyond the difficulties of the present and commits to a bright future, led by passion, supported by enthusiasm, and celebrated with joy.
Your Personalized Path to Prosperity
As we continue on this journey filled with passion, enthusiasm, and joy, we urge you to make it your own.
Customize and order your Clubshop T-shirt today, available in both men’s and women’s versions, and wear the colors that resonate with your spirit.
Whether you’re igniting a new passion, fueling your enthusiasm, or sharing your joy, let this T-shirt be a testament to your growth and a beacon for your business opportunity.
Don’t wait to embody the essence of Clubshop. Click below to customize and claim your T-shirt – the fabric of our shared journey.
Man or Woman, get Your Customized Clubshop T-Shirt Now!
Wear your T-shirt with pride, wear it with purpose, wear it with the promise of a future crafted by you, for you.
Because at Clubshop, we’re not just building a business; we’re building dreams.
Passion, Enthusiasm, Joy – let these be the pillars that uphold your success.
As we write, this job listing is online and applications appear to be open. But jobs can fill at any time, so apply or share quickly if you’re interested! Sorry, but we have no role in the HR processes of other companies. If you encounter difficulties in the application process please contact them directly. Good luck in your hunt, and may you be working from home soon!
CVS Health has posted a Remote Claims Processing Representative position to their careers page.
In this role, you will be responsible for accurate and efficient adjudication of paper claims from electronic images in a production environment. This will involve making outbound calls to members and/or providers, resolving pending claims, and related tasks.
Applicants should have at least a high school diploma or GED, a solid understanding of Microsoft Office Suite products, and excellent verbal and written communication skills.
The posted pay range is $17.00 – $25.65/hour, and the company offers a full range of medical, dental, and vision benefits, as well as other benefits.
Hiring from the United States, with no state hiring exclusions noted in the job post.
Following are excerpts from the Remote Claims Processing Representative job posting:
Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.
Position Summary
Position is remote, but work schedule will be based off AZ time zone.
Our Claims team is looking for experienced Claims Processors to join our fast-paced Claims Department.
As a Claims Processor, you will be responsible for accurate and efficient adjudication of paper claims from electronic images in a production environment.
Primary Responsibilities of the Claims Processor include:
Outbound calls to Members and/or Providers for verification of information
Processing and adjudicating paper claims.
Maintaining integrity of claims receipts in accordance with standard claims operating and adjudication procedures.
Accurately resolving pending claims using state and federal regulations and specific health plan criteria.
Working within turnaround times to meet client performance guarantees for claims processing.
Meeting productivity and accuracy standards
Required Qualifications
At least 1 year of work experience that shows a progressive trend in responsibility and accountability preferably in a Healthcare setting
Excellent verbal and written communication skills
In-depth experience working with Microsoft Office Suite products
Preferred Qualifications
Call center type experience
Previous PBM Experience
Strong typing skills with speed and accuracy
Team-oriented while also able to pursue personal and departmental production goals daily
Ability to stay organized in a multi-demand and multi-priority environment
Ability to work overtime as necessary
Education
Verifiable High School Diploma or GED required
Pay Range
The typical pay range for this role is:
$17.00 – $25.65
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.
In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.
For more detailed information on available benefits, please visit jobs.CVSHealth.com/benefits
We anticipate the application window for this opening will close on: 08/26/2024
HOW TO APPLY
(Friendly reminder, Rat Race Rebellion doesn’t play a role in the applications or hiring processes for jobs we’ve posted to our site. We’re a job board and blog.)
Why does your business’s success hinge on knowing your target audience? Discovering this group guides your marketing strategies and saves you from futile spending. This article delivers a no-frills approach to defining and captivating your target audience, complete with real-world cases showing you exactly how it’s done.
Key Takeaways
Defining a brand’s target audience is imperative for creating effective marketing strategies, involving an in-depth understanding of demographics, behaviors, and preferences, as well as going beyond to consider psychographics and segmentation based on values and lifestyles.
Crafting personalized marketing messages and utilizing various channels, such as social media, email, and SEO, are key for engaging and building relationships with target audiences, informed by insights from market research, social media analytics, and continuous feedback.
Building detailed buyer personas and optimizing the marketing funnel according to audience needs, preferences, and behaviors are crucial for a customer-centric approach that enhances the effectiveness of advertising efforts and overall marketing ROI.
Understanding the Concept of Target Audience
A target audience is a specific group characterized by behavior and specific demographics, which is narrower than the target market representing the general consumer base a company aims to sell to. Identifying different target audiences is crucial for enhancing customer acquisition, developing impactful marketing campaigns, and ensuring the brand’s message resonates with the intended consumers. The term “target audience refers” to this specific group of people that a company aims to engage. Not engaging the right target audience can lead to substantial financial waste in advertisement spending and diminished marketing effectiveness.
Think of your target audience as the bullseye on a dartboard. Hitting the bullseye requires precision and understanding of who your ideal customers are. Without this clarity, your marketing efforts can scatter, reaching those who might not be interested in your offerings. This precise targeting prevents financial waste and boosts the effectiveness of your marketing strategy.
Defining Your Brand’s Target Audience
Defining your brand’s target audience involves identifying the audience demographics, behaviors, and preferences of your current customers. It’s like putting together a puzzle; each piece of data brings you closer to a complete picture of your ideal customer. For instance, Nike focuses its efforts on influential individuals and people up to 55 years old, whereas Under Armour concentrates on the 18-25 Gen Z demographic.
To start, gather feedback from your existing customers to understand their desires and pain points better. This involves studying customer demographics, assessing the competition, and researching industry trends. By analyzing where your customers spend their time and what influences their purchasing decisions, you can create a well-defined target audience profile that informs your marketing strategies.
Consider your brand’s unique value proposition and who would benefit the most from it. This process of target audience finding is essential for developing successful marketing campaigns that resonate with your specific audience. By identifying potential customers and understanding their behaviors, you can craft marketing messages that speak directly to their needs and preferences.
Beyond Demographics: The Layers of Target Audiences
While demographics provide a foundational understanding of your target audience, it’s essential to explore deeper layers such as psychographics and behaviors. Psychographic segmentation involves understanding the interests, values, and lifestyles of your audience, enabling you to connect with them on a more personal level. For example, knowing that your audience values sustainability can help tailor your messaging to resonate with their environmental concerns.
Behavioral segmentation takes this a step further by examining consumers’ purchase intentions and preferred product attributes. This includes understanding their purchasing patterns, engagement with different types of content, and responses to various marketing messages. By creating customized offers and personalized content based on these segmented interests and behaviors, you can deliver more effective marketing messages that truly resonate with your target audience.
Crafting Effective Marketing Messages for Your Audience
Crafting compelling, personalized marketing messages is essential for addressing the target audience’s pains, desires, and values. These messages should not only capture attention but also build trust and establish authority among prospects. Personalizing content, optimizing for mobile, and maintaining a consistent brand voice are crucial aspects of tailoring marketing messages to audience preferences.
Leveraging social media platforms such as:
Facebook
Twitter
Instagram
TikTok
LinkedIn
facilitates direct engagement with audiences through relationship-building, targeted advertising, and brand awareness. Reaching the right audience with the right content is imperative for creating a successful marketing strategy that resonates with your target market.
Aligning Content With Audience Interests
To align content with audience interests, diversify your content formats, introduce interactive elements, and incorporate storytelling to engage emotions. For instance, video marketing remains a potent method to attract the attention of various target audiences. Companies like Adidas have successfully aligned their content strategy with audience values by collaborating with Parley for the Oceans to create products from recycled ocean plastics, attracting environmentally conscious consumers.
Similarly, Netflix caters to different subcultures by providing diverse platforms and tailor-made content to engage various segments of its subscriber base. By delivering useful and relevant content, businesses can establish themselves as thought leaders, contributing to the development of trust and long-term customer loyalty.
Personalization: Key to Connecting With Your Audience
Personalization in marketing campaigns caters to individual preferences and leads to a higher likelihood of consumer response, with 80 percent of consumers showing preference for personalized ads. Through targeted creative marketing efforts, personalized approaches prove to be a powerful method for building stronger and more resilient customer relationships.
Email campaigns that are personalized and optimized through segmentation, tailored messaging, and performance tracking substantially increase customer retention rates. By segmenting your audience based on characteristics like interest, purchase intention, or engagement with subcultures, you can create tailored messages that resonate more deeply with each segment.
Identifying Potential Customers Through Market Research
Identifying potential customers through market research involves:
Studying audience data
Conducting competitor analysis
Using surveys, focus groups, and analytics tools to gain a deeper understanding of the target audience
Internal analytics provide detailed insights on user demographics and behaviors, helping to refine the concept of the target audience.
Competitor analysis using tools and social media analysis allows businesses to identify if competitors are targeting similar audiences and pinpoint effective search keywords. By conducting thorough market research, businesses can create personalized, detailed marketing materials that resonate with the target audience, ultimately improving customer relationships and marketing effectiveness.
Conduct Market Research Like a Pro
Conducting market research like a pro involves using tools like Semrush and Google Analytics to uncover demographic, socioeconomic, and psychographic data. Creating buyer personas is achieved through research, surveys, and interviews, as well as feedback from sales and customer interactions to continually refine and enhance their accuracy for better marketing strategies.
Market research and the analysis of current trends are crucial in developing products that meet the interests and needs of customers. Insights from competitors can also be obtained by analyzing their ads, messaging, and brand, which helps form a comprehensive picture of your own target audience when compared with direct competitive data.
Leveraging Social Media Analytics for Audience Insights
Social media analytics helps identify the interests and engagement patterns of the audience, which is pivotal for planning relevant marketing strategies. Tools like Google Analytics facilitate an understanding of site visitors, enabling the refinement of media planning strategies and tailoring of content to audience interests.
Influencer Analytics tools provide insights into the composition and preferences of the audiences following influencers. Regular monitoring of website performance can attract the target audience by identifying and leveraging best-performing content areas. By continually analyzing digital presence, brands can identify optimization opportunities to maintain a strong connection with their target audience.
Building Buyer Personas to Visualize Your Audience
Building buyer personas involves creating detailed profiles representing target audience members. These profiles are developed using a mix of research methods, ensuring a well-rounded and accurate representation of a business’s customer base. By understanding audience interests, behaviors, demographic data, and potential interest in products, businesses can capture the essence of their ideal customer.
Buyer personas serve the purpose of:
Creating detailed, fictional characters to represent certain buyers within the target audience
Better directing marketing strategies
Helping businesses produce relatable and valuable content
Choosing the right marketing channels.
From Data to Persona: Assembling Your Customer Profiles
Assembling customer profiles involves segmenting the target audience by demographics, purchase history, or engagement levels. Using persona templates and research, businesses can create relatable and valuable content that resonates with specific audience segments. For instance, distinct interests such as parenting, childcare, and products for newborns and infants are central to the specific target audience segment of new parents.
The assembly of customer profiles into personas assists businesses in understanding the different roles within the target audience, like decision-makers and supporters, which is essential for effective marketing. By identifying these roles, businesses can tailor their messaging and marketing strategies to address the unique needs and preferences of each segment.
Refining Personas With Feedback and Testing
Refining buyer personas is a continual process that should be conducted regularly, with a suggested frequency of at least once a year, to ensure they remain accurate representations of the target audience’s changing preferences. By gathering feedback and testing personas, businesses can adapt to evolving consumer behavior and maintain relevance in their marketing efforts.
Choosing the Right Marketing Channels to Engage Your Audience
Choosing the right marketing channels is crucial for engaging your target audience effectively. Understanding where potential customers spend their time and what type of messaging resonates with them is essential for creating effective marketing materials. Defining and segmenting the target audience precedes channel selection and is important for effective messaging.
A selection of marketing channels, both digital and traditional, ensures that content is actively reaching and engaging the intended audience across multiple touchpoints. Identifying the appropriate marketing channels is crucial for optimizing the marketing funnel effectively, and targeted advertising and messaging can significantly increase the effectiveness of this advertising.
Digital Presence: Social Media Platforms & SEO
Identifying and focusing on the most relevant social media platforms allows effective connection and interaction with the target audience. Social media targeting enables highly specific ad delivery tailored to demographics and user interests. For example, Vans expanded its target audience by creating Instagram accounts targeting different segments, such as @vansgirls for women, while a Shopify store used Meta/Facebook ads to target young males interested in custom-printed T-shirts.
Platforms like YouTube allow companies to connect with their target audiences through entertaining or educational content, which has proven successful in acquiring many customers. A strong digital presence includes using SEO to improve visibility on search engine results pages, complementing direct engagement strategies on social media.
Email Marketing Campaigns and Their Role in Audience Engagement
Email marketing remains a highly relevant and effective method for reaching the target audience directly and maintaining customer relationships, ultimately driving sales. Through segmenting email lists by demographics, purchase history, or engagement levels, marketers can craft targeted campaigns that resonate more deeply with various audience segments.
Personalization of email content, including the use of tailored product recommendations, significantly enhances engagement and is integral to successful email marketing strategies. Email automation tools, such as Sender, simplify the process of setting up and managing email campaigns with drag-and-drop builders and premade templates, streamlining the workflow for marketers.
Case Studies: Successful Target Audience Strategies
Successful target audience strategies can be illustrated through real-world target audience examples:
Cadbury’s digital Easter egg hunt, leveraging Google Maps, engaged families, chocolate lovers, and technology enthusiasts, offering them a novel experience.
Airbnb designed a campaign that captivated adventurous dog lovers, demonstrating an understanding of their passions and interests.
Dove addressed the important societal issue of toxic beauty standards on social media, resonating with women, parents, and young girls, reinforcing the brand’s core values.
Starbucks focuses on college students and professionals with higher incomes as its main target audience, ensuring its cafes cater to people seeking to enjoy coffee in a comfortable setting conducive to work, conversations, or solitude. These examples highlight the importance of understanding and engaging specific target audiences through tailored marketing strategies.
How a Tech Giant Wins Over Tech Enthusiasts
Tech giants often engage tech enthusiasts through:
These enthusiasts are passionate about technology, tend to be early adopters, and are predominantly younger. Meta successfully targeted tech enthusiasts by launching an immersive mixed reality experience for the Meta Quest 3 during Halloween, appealing to gamers, tech fans, and enthusiasts of the holiday.
By creating immersive experiences and leveraging digital platforms, tech companies can attract and retain a loyal audience. This approach not only enhances brand loyalty but also ensures that the brand remains relevant and top-of-mind among tech-savvy consumers.
Sustainable Brands and Their Eco-Conscious Audiences
Sustainable brands attract eco-conscious consumers by committing to sustainability in product design and corporate ethos. These consumers prioritize sustainable practices and seek eco-friendly alternatives in daily life, such as:
sustainable fashion
renewable energy
zero-waste products
organic food
Tech companies like Patagonia and Interface highlight their environmental advocacy and work towards carbon-neutral products, resonating with eco-conscious audiences. By aligning their values with those of their target audience, sustainable brands can build strong customer relationships and foster brand loyalty.
Tailoring Business Strategy to Audience Needs
Tailoring business strategies to audience needs involves customizing strategies for different target markets and optimizing the marketing funnel for visibility and actionable steps. Understanding the target audience is essential for every marketing strategy and can significantly increase ROI.
By identifying and eliminating friction points in the marketing funnel, businesses can improve overall conversion rates. Adapting business strategies to appeal to target audiences requires considering each individual’s unique characteristics and preferred methods of information intake.
Customer-Centric Product Development
Customer-centric product development involves determining the specific audience most likely to benefit from a business’s offering. Developing a detailed understanding of a target audience, including demographic and psychographic traits, is fundamental to this approach.
Incorporating core customer feedback into product development ensures that the final products meet actual customer needs, leading to products that are more likely to be valued and recommended. Analyzing customer product usage patterns and behaviors enhances understanding of their needs and desires, guiding future product development.
Marketing Funnel Optimization for Various Audiences
Optimizing the marketing funnel for various audiences ensures visibility and ease of actionable steps for customers. Here are some key steps to follow:
Start with enticing offers to engage customers.
Focus on removing negative segments from the marketing funnel to decrease customer acquisition costs.
Boost conversion rates by streamlining the funnel and making it easy for customers to take action.
By following these steps, businesses can effectively optimize their marketing funnel and drive better results.
A customer-centric focus in the marketing funnel leads to better-targeted recommendations, improved services, and optimized product discovery for different audience segments. This approach ensures that marketing efforts resonate more closely with the core target audience, enhancing overall marketing effectiveness.
Summary
Mastering target audience analysis is essential for crafting effective marketing strategies. By defining your brand’s target audience, crafting personalized messages, conducting thorough market research, building detailed buyer personas, and choosing the right marketing channels, you can significantly enhance your marketing efforts. Real-world case studies further illustrate the importance of understanding and engaging specific target audiences. Implement these strategies to tailor your business approach and maximize your marketing ROI.
Frequently Asked Questions
What is a target audience?
A target audience is a specific group defined by behavior and demographics that a company aims to sell to, distinct from the broader target market.
How can I define my brand’s target audience?
To define your brand’s target audience, you need to identify the demographics, behaviors, and preferences of your current customers, gather feedback, assess competition, and study market trends. These steps will help you understand your audience better and tailor your marketing efforts effectively.
Why is personalization important in marketing?
Personalization is important in marketing because it caters to individual preferences, leading to a higher likelihood of consumer response and building stronger customer relationships.
What tools can I use for market research?
You can use tools such as Semrush, Google Analytics, and social media analytics to gain valuable insights into demographic, socioeconomic, and psychographic data, which can greatly aid in your market research efforts. These tools provide deep and comprehensive data for effective analysis and strategy development.
How do I choose the right marketing channels?
When choosing marketing channels, it’s important to understand where your potential customers spend their time and what type of messaging resonates with them to ensure that your content effectively reaches and engages your intended audience.
Are you interested in finding out more?Browse the rest of our blogfor other marketing tips. If you’re ready to create your first email, survey, sign-up form, or landing page then register for a free trialto get the tools you need to build powerful marketing campaigns!
If you’ve been publishing LinkedIn posts regularly but want to find ways to level up your content on the platform, this article is for you.
A LinkedIn newsletter is similar to an email newsletter, but it’s distributed directly through LinkedIn to your network. This functionality allows you to share valuable insights, updates, and content consistently with your followers, establishing you as a thought leader in your industry.
In this article, you’ll learn everything you need to know about starting a LinkedIn newsletter, including how to set it up, best practices for content creation, and strategies for maximizing engagement and visibility.
What is a LinkedIn newsletter?
A LinkedIn newsletter is a feature that allows you to share a regular publication that you can distribute directly to your network through LinkedIn.
Unlike traditional email newsletters, LinkedIn newsletters leverage the platform’s algorithm to enhance visibility and engagement, making it easier for your content to reach a broader audience.
On the flip side, while in traditional email marketing, you own and manage your subscriber list, with LinkedIn newsletters, LinkedIn manages your subscriber list, and you don’t have direct access to subscriber email addresses.
LinkedIn newsletters can benefit from LinkedIn’s algorithm, which may increase the visibility of your content to a broader audience beyond your immediate subscribers.
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Want to learn how to start an email newsletter? We’ve got you covered in this article.
Requirements to start a LinkedIn newsletter
Starting a LinkedIn newsletter involves meeting a few requirements to ensure you’re set up for success on the platform. Here’s what you need:
Have 150+ followers: To begin publishing a LinkedIn newsletter, you must have at least 150 followers or connections. Connect with people in your network and engage with different LinkedIn users’ content to grow your audience.
Turn on Creator Mode: Creator Mode is essential for accessing advanced content creation features, including newsletters. To enable Creator Mode:
Navigate to your LinkedIn profile homepage.
Locate the account tools section and activate Creator Mode.
Additionally, your LinkedIn account must comply with LinkedIn’s community guidelines and policies. Accounts with recent violations or restrictions may not be eligible to start a newsletter. Ensure your profile is complete and professional to enhance credibility and reach.
Why publish a LinkedIn newsletter?
Publishing a LinkedIn newsletter can be a game-changer for your content marketing strategy. Here are some compelling reasons to start your own LinkedIn newsletter:
Boost your LinkedIn SEO: Creating and consistently publishing a LinkedIn newsletter can significantly enhance your presence on the platform. With each publication, you increase the number of content pieces associated with your profile, which helps improve your LinkedIn SEO. This makes it easier for potential followers and connections to discover your profile and content, inevitably growing your personal brand on LinkedIn. It’s also a great way for small businesses to get visibility on the platform.
Reach more of your target audience: LinkedIn newsletters are distributed directly to your followers’ LinkedIn feeds, subscribers’ notifications, and sometimes even their email inboxes. This direct delivery increases the likelihood that your content will be seen and engaged with by your target audience. As your subscriber base grows, so does your reach, allowing you to connect with more people who are interested in your insights and expertise.
Increase the visibility of your content: LinkedIn’s algorithm favors content that generates engagement. Regularly publishing a newsletter can create opportunities for increased likes, comments, and shares. This engagement signals to the LinkedIn algorithm that your content is valuable, which can further enhance its visibility across the platform. As a result, your newsletter can reach a broader audience beyond just your subscribers.
Build thought leadership and authority: Consistently sharing high-quality, insightful content through your LinkedIn newsletter helps establish you as a thought leader in your industry. It allows you to showcase your expertise, share your unique perspectives, and engage in meaningful conversations with your audience. Over time, this can build your credibility and authority, making you a go-to resource in your niche.
Drive traffic to your other platforms: Your LinkedIn newsletter can be a powerful tool to drive traffic to your other content platforms, such as your website, blog, or other social media channels. While links might be downranked in posts, they are not downranked in newsletters. So, this feature makes directing your readers to external platforms much easier.
Publishing a LinkedIn newsletter offers numerous benefits that can enhance your content strategy, increase your visibility, and solidify your position as an industry leader.
How to create a LinkedIn newsletter
Before discussing LinkedIn newsletter best practices, you need to know how to create one.
Create a newsletter from the homepage
Click Write article in the post area at the top of the homepage and choose whether you want to publish from your personal profile or from a LinkedIn page.
In the content editing area, navigate to the Manage button in the top right of your screen and select Newsletter. This will show a dropdown menu with the Create a newsletter option.
You will be given the option to add a title, publishing cadence, description, and image — make sure to fill out each section.
Tap Done, and you’re all set.
After this, to create a new newsletter edition, simply tap the Write article button again to get to the newsletter page and start a new issue.
View your newsletter analytics
Track your newsletter’s performance using LinkedIn’s analytics tools. Monitor metrics like open rates, click-through rates, and engagement to understand what resonates with your audience and refine your content strategy accordingly.
You can view newsletter metrics in three ways:
By visiting your newsletter page and clicking on the Analytics section at the top
By opening one of your newsletter issues and clicking View stats in the section at the top
By visiting your Analytics dashboard and clicking on the Newsletter section at the bottom right
You won’t see things like open rates, but you can view engagement metrics such as likes, comments, and shares.
If you create a newsletter from your personal account, you see:
Impressions
Unique views
Reactions, comments, and reposts
Viewer demographics
And here’s what you see for a newsletter created from your Company Page. Including viewer demographics, you also see the number of clicks and the click-through rate, which is great for reporting on performance if you publish sponsored newsletters.
Best practices for your LinkedIn newsletter
It’s one thing to set up a newsletter and get many eyes on it — but how do you get subscribers to stay? Here are some best practices to help you create a LinkedIn newsletter that keeps your audience engaged and coming back for more.
Fill out all the details
The look of your newsletter plays a big role in getting subscribers. Everything from the title to the structure can impact how responsive your audience is to it.
For your newsletter logo and headers, use high-quality visuals that align with your personal or business brand identity and the theme of your newsletter. Maintain the identity in the visuals for all newsletter issues.
Your profile picture and headline will appear as the author’s information, so keep them updated and relevant. Ensure your overall profile, from the cover photo to your latest experience, is professional and up-to-date, highlighting your expertise and the value your newsletter will provide.
Finally, use the space in your newsletter description to briefly describe the purpose of your newsletter, the topics you will cover, and the value subscribers can expect to gain. Be concise yet compelling so you can grab attention immediately. Here’s an example using my personal newsletter.
Develop and maintain quality content
Your newsletter articles should have clear, engaging headlines that draw readers in. Avoid misleading titles to maintain trust. A good headline sets the tone and encourages readers to dive into your content.
Encourage reader interaction by asking questions and soliciting feedback. Including a discussion point or question at the end of each article can increase engagement and improve your newsletter’s performance in LinkedIn’s algorithm.
Pick a cadence you can stick to.
How often do you want to publish your newsletter? This will help determine how much effort you’re putting in and set expectations for your audience regarding when they can expect to hear from you.
It’s up to you whether you publish daily or biweekly. The most important thing is that you’re consistent. If you aren’t publishing, make sure you let your audience know beforehand.
Create and store your drafts in a separate space
For better editing and collaboration, write your newsletter content in a word processor like Google Docs. Storing drafts in a separate space ensures you have backups and can easily track changes and improvements.
This allows you to use and share the draft with others for feedback. Once your draft is ready, copy it from your word processor and paste it into the LinkedIn editor for final touches.
Develop an email list outside of LinkedIn.
Unlike traditional email marketing, you don’t have ownership over your list of newsletter subscribers. To mitigate this, develop an email list outside LinkedIn that offers even more value.
To convert LinkedIn subscribers to your email list, offer exclusive content only available to email subscribers, such as detailed guides or special discounts. Include clear CTAs in your newsletters, directing readers to sign up for your email list on your website. Ensure the signup process is easy and highlights the additional value they will receive.
Some LinkedIn newsletters to look to for inspiration
Here are some LinkedIn newsletters to inspire you in building yours.
In addition to his email newsletter hosted on Beehiiv, Lindsey also shares issues as LinkedIn newsletters. Both issues are replicas of each other, with the caveat that email subscribers get new editions earlier. He also shares that subscribers wanting exclusive editions should sign up using the email version – a great strategy to drive curiosity.
Lia Haberman has made our list of best newsletters several times for good reason – the value she packs into each issue is understated. Like Lindsey, her LinkedIn newsletter is always a direct reproduction of her Substack email newsletter. However, she takes a different approach, offering add-ons to monetize the Substack version.
This approach works for Lia because the add-on value can’t be gotten through LinkedIn newsletters anyway. So she wins in two ways:
Anyone truly interested in her content that discovers it on LinkedIn will likely still seek out the Substack for the add-ons
She can still put ads in her LinkedIn newsletter (tracked with UTM codes of course) that might be going to a different audience entirely
Lorraine’s newsletter seems to take the same approach as Lindsey and Lia’s, with one exception – an access wall. Instead of directly reproducing all the content in her newsletter, Lorraine directs LinkedIn subscribers to her full newsletter to read the rest of an issue.
LinkedIn newsletter FAQs
Do you have access to your email list?
No, LinkedIn newsletters are not the same as regular email marketing, so you don’t own the list of your newsletter subscribers.
What if I want to publish a LinkedIn article, not a newsletter?
After clicking Write article and getting to the article creation area, simply go to the dropdown on the left of your screen and select Individual article instead of your newsletter.
How many newsletters can you create on LinkedIn?
You can create up to 5 separate newsletters on LinkedIn.
Can I change the publishing frequency of my newsletter?
Yes, you can change the publishing frequency of your LinkedIn newsletter at any time. Go to your newsletter settings and adjust the frequency to match your content creation capabilities and audience expectations, whether daily, weekly, biweekly, or monthly.
How do I track the performance of my LinkedIn newsletter?
You can track your newsletter’s performance using LinkedIn’s analytics tools. Monitor metrics like open rates, click-through rates, and engagement to understand what resonates with your audience and refine your content strategy accordingly. Visit the Newsletter tab on your profile to view these metrics.
Can I monetize my LinkedIn newsletter?
While LinkedIn doesn’t directly offer monetization features for newsletters, you can indirectly monetize by promoting your products, services, or affiliate links within your content. Additionally, you can use your newsletter to drive traffic to monetized platforms like your website or online courses.
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