Enhance Email Accessibility with Litmus

Addressing email accessibility challenges is crucial, and Litmus offers a tailored solution to ensure inclusivity. With Litmus, you can naturally integrate accessibility checks into your workflow, optimizing emails for every recipient.

Contents:

Overcoming Email Accessibility Barriers

Since the release of the Web Content Accessibility Guidelines (WCAG) over two decades ago, making the web accessible should have been a priority. Yet, many marketers continue to struggle with accessibility.

The gap between intention and implementation is evident as only 47% of businesses employ basic accessibility features like alt text. Accessibility is not optional but a right, backed by laws across the globe, such as the European Accessibility Act (EAA) and the Americans with Disabilities Act (ADA).

Elevating email accessibility empowers everyone thanks to enhanced tools like Litmus. They provide crucial advice and impactful alterations that pave the way for inclusivity in email marketing.

Confidence in Every Send

With over 100 client previews, Litmus ensures error-free and accessible emails, drastically reducing QA time.

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Exploring Email Accessibility Tools

Several tools exist to enhance email accessibility. Although many focus on web pages, Litmus is dedicated to email, integrating comprehensive accessibility assessments across all its plans.

How Litmus Accessibility Checks Enhance Emails

Empower your workflow with Litmus accessibility testing, ensuring every email is ideally structured for accessibility. From building to testing, insights drive improvements and inclusivity. Whether designing or coding, Litmus performs 40+ assessments including color contrast and coding practices to ensure your emails are accessible to all.

1. Check Best Practices: Navigate email through over 40 checks, verifying design and coding aspects are accessible.
2. Screen Reader Insight: 2.2 billion individuals benefit from screen readers, and Litmus ensures email readability through NVDA integration.
3. Actionable Guidance: Assess ALT tags, content hierarchy, and HTML code optimization.
4. Visual Impairment Filters: Simulate email views through color vision deficiency filters to enhance accessibility.

Who Gains from Litmus Accessibility Checks?

Accessibility is essential for everyone. Litmus assists brands in remaining compliant and reaching audiences effectively.

Addressing Common Email Accessibility Issues

Discover common accessibility issues and explore how Litmus can streamline the resolution process.

Addressing WCAG Standard Failures

If compliance with WCAG standards is lacking, prioritize rectifying errors promptly. Litmus links issues to comprehensive help articles, expediting your path to accessibility compliance.

Handling Dark Mode Compatibility

Dark Mode presents challenges yet is crucial, especially with 82% of mobile users embracing it. Litmus checks Dark Mode compatibility, ensuring seamless user experiences.

Learn from Experts

See how renowned brands leverage Litmus for extraordinary email engagement.

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Ensuring Screen Readers Interpret Emails Correctly

To guarantee proper screen reader interpretation, ensure a coherent hierarchy and comprehensive alt attributes. Factors impeding readability include:

1. Absence of hierarchy: Utilize appropriate headings like H1 and H2 to structure content.

2. Missing alt attributes: Leverage tools like Litmus to identify and fill gaps in alt text, optimizing reader support.

“For many years, we’ve emphasized accessibility. Alt text is a fundamental yet impactful feature that makes a significant difference for screen readers.“

Lauren Gannon
Senior VP, Creative at Zeta Global

3. Text embedded in images: Images with text are inaccessible. Litmus ensures vital information isn’t solely image-based.

4. Dynamic elements pose challenges: Balance engaging interactive features with accessibility requirements.

Addressing Mobile & Small Screen Readability

Ensure readability across devices by integrating responsive and hybrid design.

1. Responsive design involves using CSS media queries to transition desktop elements for mobile viewing.

2. Hybrid coding features fluid windows and images, adjusting with Microsoft conditional comments for larger screens, differing from purely responsive techniques.

Begin your journey with our Email Templates Hub, offering quality templates for download that adapt responsively, meeting specific needs.

Establishing an Accessible Workflow

Implement our accessibility checklist, aligned with ADA and EAA standards to ensure comprehensive checks with each email send via Litmus.

Create Inclusive Emails with Litmus

Experience accessibility testing applicable across all Litmus plans. Begin a free trial today and enhance email inclusivity.

If purchasing isn’t yet your path, explore the Litmus Academy featuring a free brief course on inclusive email practices.

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