What You’re Getting Wrong in Your Marketing Emails According to an Expert

Email marketing can be a game changer, but many make critical mistakes. With insights from Jay Schwedelson, an email marketing guru, we’ll explore what you’re doing wrong in your marketing emails. By addressing these missteps, you can significantly boost your campaign performance.

Ensuring Your Emails Get Opened

A common issue in email marketing is getting bogged down by what’s inside the email while neglecting the crucial step of getting it opened. Schwedelson highlights that less than 50% of recipients open marketing emails. If you’re not prioritizing your subject lines, preheaders, and send times, you’re missing the mark. To enhance open rates, focus on these elements as intensively as the content itself.

Leverage Engaging Language and Symbols

Another gap in email marketing is the fear of using engaging language or symbols, believing it leads to spam folders. Schwedelson debunks this myth, stating that terms like "free" or using emojis do not automatically filter emails as spam. Instead, it’s about engagement. By making subject lines engaging, you can improve interactions and keep emails in the inbox. Test different approaches, and don’t shy away from elements like exclamation marks or emojis—they might just boost your open rates.

Don’t Follow the Crowd Blindly

In a world where trends can dictate marketing decisions, it’s easy to fall into a “trendy trap.” Schwedelson argues that testing is key. While everyone might use the same emoji for a holiday, it doesn’t mean you shouldn’t. If it boosts your engagement, embrace it. Challenge the norms and test new tactics to see what truly resonates with your audience.

Consider Alternative Campaign Timings

An often-overlooked tactic is the timing of your campaigns. Schwedelson suggests weekend sends, which can yield surprisingly high results. By reaching out during weekends, you might capture the attention of high-level contacts who have more time to engage with emails.

Implementing these strategies can transform your email marketing from mediocre to exceptional. Don’t let missed opportunities hold you back. For more insights and detailed strategies, Click Here For More Marketing tips and strategies.

For further inspiration, explore Jay Schwedelson’s work at SubjectLine.com or listen to his podcast Try This, Not That! For Marketers Only!. Experiment, analyze, and redefine your email marketing success today.