In exploring the insights from Canva’s Visual Economy Report, marketers can better understand the evolving landscape of visual communication in today’s digital world. The comprehensive Canva Report offers a wealth of knowledge on how visual storytelling is reshaping marketing strategies, collaboration methods, and workflow efficiencies. As marketers seek to harness the potential of AI and other technological innovations, navigating this visual economy becomes crucial for success.
The Economic Significance of Visuals for Marketers
Visual marketing extends beyond just creating aesthetically pleasing images and videos. It is about conveying messages effectively and enhancing productivity for both consumers and employees. When a picture can communicate a complex idea in an instant, it boosts efficiency and can influence purchasing decisions. According to Canva’s Report, 91% of business leaders acknowledge that visual communication enhances efficiency, and a significant 77% link it to improved business performance.
Empowering Everyone with Design Skills
The entry barrier to design is rapidly lowering, allowing individuals across an organization to communicate visually. More than ever, non-design professionals are expected to possess design skills. Canva’s research reveals that a striking 92% of leaders anticipate that employees outside of traditional design roles will engage in designing tasks. This democratization necessitates cohesive design principles and brand guidelines, utilizing tools like Benchmark Email’s Brand Kit to maintain consistency across communications.
Minimizing Fragmentation in Martech
The proliferation of marketing technology tools, covering everything from automation to social media, can cause workflow challenges when systems are not integrated effectively. Canva’s Report points out the issues arising from this fragmentation, illustrating the importance of choosing solutions that promote seamless visual content creation. To address this, we added integrations such as Canva, Pexels, and Giphy to our email builder, enabling marketers to incorporate creativity from platforms they already rely on.
Use our Canva Integration to create unique, engaging email images.
Revolutionizing Marketing with AI
Marketers increasingly turn to AI to revolutionize their workflows and achieve improved outcomes. However, the implications of AI regarding issues such as plagiarism and bias still raise significant concerns. Nonetheless, Canva’s Report highlights its growing adoption.
- Around 50% of marketers are employing AI daily for social media content creation.
- Approximately 45% utilize AI daily for developing blog outlines.
- 43% leverage AI daily for drafting press release outlines.
Creating compelling visuals demands astutely written copy and content. BenchMark Email’s platform enhances capabilities with tools like Smart Design, Smart Content, and Smart Subject Line. These tools provide marketers an edge in crafting standout visual campaigns.
Build custom-branded emails effortlessly.
Canva’s Visual Economy Report confirms that leveraging visuals effectively is imperative in today’s fast-paced, information-saturated world. By adopting democratized design tools, optimizing workflows, and integrating AI, marketers can enhance their strategies. As the marketing landscape evolves, leveraging tools like Canva and Benchmark Email is key to creating impactful and resonant campaigns.
Author Bio:
Digital Marketing Manager
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