As we move toward 2025, social media experts have shared their insights, predicting fascinating trends for the year ahead. From potential bans to platform growth, social media is set to transform significantly. “7 Social Media Predictions in 2025 from Social Media Experts” suggests that social media will be vastly different by 2025, with platforms and content creators evolving to meet new demands. In this article, we’ll explore these anticipated changes and what they mean for users and brands alike.
Immersive World-Building for Creators and Brands
Prediction: In 2025, creators and brands will move away from conventional methods, focusing on building unique, interconnected ecospheres, much like the cinematic universes of Star Wars and Marvel. Social media consultant Lia Haberman believes that brands and creators will start thinking of themselves as mini-media empires, developing intricate narratives and associated merchandise. The Washington Post, for instance, has already initiated its own TikTok “cinematic universe,” offering serialized content.
@washingtonpost The U.S. Court of Appeals siding with the Justice Department underscores the power dynamics and data concerns around TikTok, with potential policy changes on the horizon. Stay informed as these legal battles unfold.
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YouTube’s introduction of the “Seasons and Episodes” feature promises to enable creators to craft deep and engaging storylines, further enhancing world-building potential. Creator Airrack has already started applying reality-TV style content to his channel, aiming for serialized binge-worthy content.
Prioritizing Smaller Communities
Prediction: The trend of smaller, exclusive online communities will become more significant in 2025. Anthony Galasso from AGAIN Interactive envisions comment sections morphing into hubs of real-time content creation and meaningful interaction. Similarly, Tameka Bazile sees creators choosing private settings to engage with their audience intimately, resembling platforms like Discord and Substack. These spaces promise to fulfill the desire for private, curated interactions without the obligations of commercial collaboration.
These trends are anticipated to far-reaching effects, as Buffer’s Lindsay Ashcraft illustrates how platforms like Instagram and Substack capitalize on these private interactions.
Embracing AI Amid Challenges
Prediction: Social media platforms like Meta are rapidly integrating artificial intelligence, with AI profiles enhancing user interaction in 2025. However, Matt Navarra, a social media expert and founder of Geekout, forecasts potential backlash from users demanding more control over AI-driven feeds. Yet, the integration of native AI tools will also streamline workflows for creators, as depicted in Matt’s forward-looking analysis.
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