How to Build High-Converting HubSpot Landing Pages

Creating effective HubSpot landing pages that convert can be a game-changer for your marketing efforts. Surprisingly, although the average conversion rate for landing pages across industries is just 5.8%, statistics show that landing pages have a 160% higher conversion rate compared to other online signup methods.

This discrepancy often arises because the full potential of a landing page is rarely tapped into. To achieve a robust conversion rate, you need sophisticated tools like HubSpot and a strategy centered around your target audience.

In this comprehensive step-by-step guide, you’ll learn how to build HubSpot landing pages that convert, accompanied by best practices, real-life examples, and more.

With years of experience as certified HubSpot experts, we’ve crafted thousands of landing pages for top brands across continents. Let’s dive in!

HubSpot Landing Page vs. Website Page

A HubSpot landing page serves a distinct purpose compared to a website page. It is a targeted page with a single call to action, tailored for specific campaigns, offers, or launches. In contrast, a HubSpot website page functions as a general, static page on your site.

The main intent of a website page is to promote exploration, whereas a landing page’s primary goal is to convert prospects. This fundamental difference significantly impacts their content, structure, and longevity.

Here are some examples highlighting the difference between HubSpot landing pages and website pages.

Steps to Create A High-Converting HubSpot Landing Page

Log in to HubSpot

• Log in to your HubSpot account and hover over the hidden sidebar located on the left.
• From the side menu, select “Content” and then choose “Landing Pages.”

Name Your Landing Page

• Select “Landing Pages,” and navigate to the page where you can click the “Start from scratch” button.
• Enter a unique and easy-to-find name for your landing page to streamline future navigation.

Select and Customize a Template

Choose a HubSpot landing page template that is both visually appealing and aligned with your industry to effectively captivate your audience.

Hundreds of HubSpot landing page templates are available for your convenience!

Depending on your HubSpot account level, you’ll have access to various pre-made templates. If none of them suit your needs, you can always build one from scratch.

Customized Template Personalization

Once you’ve selected a template, customize it to meet your campaign needs. HubSpot allows you to edit various elements like titles, body text, and subtitles. You can also enrich your page with images and videos for an appealing design.

To make modifications, simply click on any element within the template and make the necessary adjustments.

Incorporate a Signup Form

To add a form to your HubSpot landing page, go to the landing page editor and click on the Form section. Choose “Add New Form” to start.

Customize the form’s layout, add fields as necessary, and connect it to a capture tool like HubSpot’s CRM. Doing so automatically stores the information your visitors submit.

Add a CTA