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How to Find Influencers or Creators for Your Next Campaign
Influencers have become powerful voices in shaping consumer behavior and brand perception. In a report by CreatorIQ, 55 percent of TikTok users state that they trust a brand more when it’s shared by a creator – and we can assume the same rings true for other platforms. Data like this proves that influencer marketing is a valuable strategy for brands looking to reach a large, engaged audience.
Now, the terms “influencer” and “creator” are often used interchangeably and for good reason. While they are somewhat different, either will work for a marketing campaign, as they both likely partner with brands.
So whichever camp you fall into — whether you’re a brand seeking advice on how to find the right person to amplify your message or a budding influencer/creator researching how to get in front of brands — this article is for you.
We’ll explore the key steps in identifying, evaluating, and collaborating with influencers to ensure your marketing campaign achieves its goals. By the end of this guide, you’ll have a clear roadmap to harness the power of influencer marketing effectively.
6 places to find influencers or creators
Finding the right influencers or creators for your marketing campaign is crucial for its success. Here’s a detailed guide to help brands and influencers alike in their search.
1. Start by searching on social media
Social media platforms are a goldmine for finding potential influencers and creators. Here are some tips for using social media:
- Check relevant hashtags: Search for hashtags related to your industry or campaign theme. For example, watch brand Breda Studio would benefit from searching hashtags like #watchtok or #womenswatches to find relevant TikTok creators.
- Explore influencer directories: Platforms like Instagram and TikTok have directories where you can start your search and find popular and trending influencers in various niches.
- Use analytics and social listening tools: Start from SocialBlade to find in-depth analytics on influencers, helping you track their growth, engagement rates, and overall influence. Then, use BuzzSumo or Sparktoro to identify popular content in your niche and the influencers who share it. This can help you find influencers already engaged with topics relevant to your brand.
Of course, verify the authenticity of influencers’ followers and engagement. Look out for signs of fake followers or engagement bots, and ensure the influencer’s audience aligns with your target market.
2. Find the right influencer marketing platform
Influencer marketing platforms and tools are a great way to discover and evaluate potential influencers, and choosing the right one can streamline the process of finding and managing influencers.
A lot of them are “done for you,” with application processes, teams, and technology sorting the most ideal partners for you. They typically provide insights into influencer metrics, audience demographics, and engagement rates, helping you make informed decisions.
Here are some platforms to consider:
- HashtagPaid: Known for its authenticity and quality, HashtagPaid connects brands with influencers who create genuine content that resonates with audiences.
- Grin: Ideal for e-commerce brands, Grin offers a comprehensive suite of tools for managing influencer campaigns, from discovery to reporting.
- inBeat: Perfect for small to medium-sized businesses, inBeat specializes in connecting brands with micro- and nano-influencers to drive engagement and conversions.
- Passionfroot: If you’re on the hunt for creators specifically, Passionfroot is the place to be. The platform focuses on helping brands build long-term relationships with creators, making it ideal for brands looking to create ongoing partnerships.
- Influence.co: With Influence.co, you can search for influencers by industry, location, and social media platform, making it easier to find the right match for your campaign.
3. Follow industry media platforms
Staying updated with industry news and trends can help you discover influencers who are gaining traction. Here’s how:
- Podcasts: Listen to industry-specific podcasts where influencers are often featured as guests. These can provide insights into their personalities and reach.
- Newsletters: Subscribe to newsletters that cover your industry’s latest trends and influential figures. These often highlight up-and-coming influencers.
- Websites: Regularly visit websites and blogs that focus on your industry. They often feature interviews or articles about key influencers.
My version of this for work is the Creator Science podcast, the Passionfruit newsletter, and the Business Insider “Creator Economy” tag.
4. Check your competitors
Analyzing your competitors can give you a look at effective (and ineffective) influencer strategies.
Look at the influencers your competitors are working with and analyze the type of content they create and the engagement they receive. Dig deeper to find who these influencers follow and engage with to lead you to other potential partners.
Tools like SEMrush or Ahrefs can be useful for tracking your competitors’ influencer campaigns and providing insights into successful strategies and potential influencers to consider.
5. Participate in industry events
Well-attended industry conferences (online or offline) where influencers might speak or participate can be a great resource for discovery. These events can be a great opportunity to network and identify potential collaborators.
Engage in X Spaces, TikTok Lives, or LinkedIn Audio Events relevant to your industry. Creators often participate in these events, providing a chance to connect directly
Your community can be a great resource – and is probably your best resource – for finding influencers to work with. Engage with them on social media or through email newsletters, asking them to recommend their favorite influencers. This can help you find creators who already resonate with your target audience.
Alternatively, I suggest identifying active community members who consistently create content related to your brand. These loyal followers can become powerful brand ambassadors and create authentic user-generated content.
Best practices for working with influencers
Before diving into influencer discovery, it’s crucial to lay a strong foundation for your campaign. Here are some tips on what you need to do before you even start your search:
Determine the type of influencer you want to work with
Before you take any steps, you need to decide what type of influencer you need as a partner. Here’s how they’re currently categorized:
- Nano (1,000 to 10,000 followers): Although they may have smaller audiences, their followers are often highly engaged and trust their recommendations deeply. This makes nano creators ideal for brands looking to target niche markets and foster authentic connections with their audience. Most beginner creators fall into this category.
- Micro (10,000 and 100,000 followers): They strike a balance between reach and engagement, often boasting higher interaction rates than larger creators. Microcreators are perfect for brands aiming to reach a decent-sized audience while still maintaining a sense of authenticity and personal connection.
- Macro (100,000 to 1 million followers): They have a significant reach and can generate substantial visibility for brands. While their engagement rates might be lower compared to nano and micro creators, macro creators are effective for campaigns that require broad exposure and brand awareness.
- Mega (1 million+ followers): Mega creators, also known as celebrity influencers, offer unparalleled reach and can drive massive awareness for brands. However, collaborations with these creators often come with higher costs and may result in less personalized engagement. Mega creators are best suited for large-scale campaigns with significant budgets aiming for maximum visibility. Your Mr. Beasts and MKBHDs fall under this category.
Audience size isn’t the only thing that changes with each category — pricing also varies wildly. However, there is a lot more nuance when it comes to how much a creator might charge, depending on campaign requirements, past partnerships, experience, and so much more. Consider your audience, campaign goals, and budget to determine the right type of influencer for your brand.
Fashion creator @lindeysharlassian partnered with Dissh for one video out of several in her TikTok series on shopping for summer clothing for a trip to Bali. From what we can see, she posted a video with gifted items and an accompanying voucher giveaway to her audience of 11k+ followers.
@lindseysharlassian Comment your fav Dissh piece below for a chance to win a $50 gift voucher. Winner will be announced August 31st. #dissh #disshhaul #summerstyle @DISSH
She posted a video with a similar concept, this time for the brand Elka Collective.
@lindseysharlassian Comment your fav @Elka Collective piece below for the chance to win a $50 gift voucher 💕 #summerstyle #summerhaul
Partnerships like this provide value for both the creator and brand because the creator gets items that align with their content as well as an opportunity to reward their audience. Meanwhile, the brand gets increased awareness to an audience that is already primed to search for items in the summer category.
Define your goals for a partnership
Develop a detailed audience persona that includes demographics, interests, pain points, and social media habits. This fictional representation of your ideal customer will guide you in selecting influencers whose audience matches your target market.
Also, identify the social media platforms your target audience uses the most and ensure the influencers you consider have a strong presence on these platforms to maximize your campaign’s effectiveness.
In the case of tech creators, @radoslavbali’s partnership with Miro is a great example of knowing your audience. Determining that their audience was probably not as active on TikTok as they are on Instagram, we can deduce that despite Rad’s fairly large audience on TikTok (111k+ followers), the brand chose to contain their partnership to Rad’s 350k+ Instagram audience.
Set a budget and compensation plan
Kicking off with an example, we worked with influencers on our Threads launch. During initial research, we prioritized creators within our specific niche of social media and the creator economy. We also made sure we looked at our community for potential people to work with.
Since influencer marketing is fairly new to our team, our desired outcome was to see what was possible with this kind of marketing and set a benchmark to build off. We ultimately prioritized two things: creators with the right audience and creators who fit within our budget.
The main lesson here is that there’s an influencer for every budget. You just have to plan yours and look for creators who fit. Also consider other compensation models if you don’t have an extensive budget whether it’s a referral rewards system or free access to your product. Remember that influencers are professionals who expect fair compensation for their work — as they should.
Decide what content formats you want from your influencer partners
Determine the types of content you want influencers to create. This could include product reviews, unboxings, tutorials, sponsored posts, or live streams.
Whatever you choose, the format should align with your campaign goals and audience preferences. Ensure the content aligns with your brand voice and values. Authentic content resonates better with audiences and maintains the trust between influencers and their followers.
Take a page out of Indyx’s book. The virtual styling app partners with several fashion creators who all have diverse styles and offer styling services to users within the app. However, they take partnerships a step further. If you search Indyx or related search terms like “wardrobe catalog” on YouTube, you’ll run into videos from different creators, some who are official partners, others who aren’t.
By encouraging their stylists to create content about the platform and their experiences with it, Indyx has created an infinite discovery engine for themselves. The creators share this content across their different social media, creating a flywheel for themselves and for the brand. The content also inevitably inspires other creators who are just users, but want to share their wardrobe cataloging journey to document the process, exposing the app to those audiences.
Plan for long-term relationships
Long-term brands should look to develop long-term relationships. Whatever path you choose to take in your search and partnerships with creators and influencers, prioritize longevity. Influencers who genuinely align with your brand are invaluable and shouldn’t be let go after a short-term campaign. An ongoing agreement, fair pay, and exclusive treatment will do wonders for enhancing authenticity and delivering better results over time than one-off partnerships.
Updated Bitcoin Trading Setup: Navigate the Current Market Drop
Current Bitcoin Price
Bitcoin is currently trading at approximately $56,150 USD (CoinMarketCap) (Coinbase) (Coinbase). This significant drop in price changes our trading strategy, so let’s dive into the new setup.
Market Overview
Trend Analysis: Over the past 14 days, Bitcoin has shown a downward trend, reflecting market volatility and recent sell-offs (Coinbase). The overall market sentiment has turned more cautious due to this decline.
Technical Indicators: The technical analysis indicates a neutral to bearish stance. With the recent price drop, indicators are showing mixed signals, suggesting caution in the short term (Coinbase) (CoinGecko).
News Impact: Recent significant news includes Bitcoin’s recent decline likely triggered by net daily outflows in spot Bitcoin ETFs (CoinGecko). Despite this, institutional interest remains strong, with bullish sentiment on social media platforms (Coinbase).
Sentiment: The Fear and Greed Index has shifted towards fear, indicating that the market sentiment is cautious and could potentially lead to further sell-offs if negative news persists (Coinbase).
Updated Trade Setup
Stop Loss: Set at $54,000 USD. This is just below the current critical support level, offering a reasonable safety net against further significant drops.
Entry Price: Consider entering at a slightly lower price to mitigate risk, around $55,500 USD. This allows some buffer below the current price to account for potential further drops.
Take Profit Levels:
Primary Take Profit: Set at $58,500 USD. This is a near resistance level where Bitcoin could see some consolidation if it rebounds.
Extended Take Profit: Set at $60,000 USD, which is a key resistance level identified in recent analyses and provides a more ambitious target if the market turns bullish again.
Risks
- Volatility: Bitcoin’s recent drop highlights its inherent volatility, which can lead to rapid and unpredictable price movements. Close monitoring of the market is essential.
- News Events: Negative news or regulatory changes can further impact market sentiment and price action, leading to additional declines.
- Technical Breakdowns: A drop below the $54,000 support level could invalidate this trade setup and lead to further downside risk.
This updated trade setup aims to balance potential gains with cautious risk management. Always stay informed with the latest market news and adjust your strategy accordingly.
MetaTrader 4 Forex EA programming
If you are looking to automate your trades for less? Look no further than 4xPip! It isn’t your average MT4 coding company. They’re like a trading buddy who speaks code. They can create custom programs (called Expert Advisors or EAs) to automate your trading strategies, all at an affordable price.
MetaTrader 4 is a common language for automated forex trading. Hiring a skilled MetaTrader 4 programmer can help traders automate their strategies. We offer at 4xPip. We have experienced and talented programmers who can help you automate your trading experience with high accuracy and precision.
Importance of trading automation:
Suppose you have a brilliant trading idea, like buying a stock when the price dips below a certain point. But watching the market all day to catch that dip can be tiring! This is where trading automation comes in.
Think of it like a tireless trading assistant. Here’s why automation is important:
- Speed: Automation can react to market changes much faster than you can, helping you grab fleeting opportunities.
- Discipline: Automation follows your trading rules exactly, without emotions getting in the way.
- 24/7 Trading: The market never sleeps, but you do! Automation lets you trade around the clock.
- Reduced Stress: No more glued-to-the-screen monitoring. Automation handles the work, freeing you to relax.
Remember, automation isn’t magic. You still need a good trading strategy and to understand the risks. But it can be a powerful tool to boost your trading game.
The Benefits of Hiring an MetaTrader 4 forex EA Programmer:
Here are some of the benefits that traders can get by hiring MetaTrader 4 EA Programmer
Customized Trading Strategies:
Every trader has unique preferences, risk tolerance levels, and market insights. By hiring an MetaTrader 4 forex EA programmer, traders can change their automated trading strategies to align with their specific goals and trading styles. Whether it’s a scalping strategy, a trend-following system, or a complex algorithmic approach, an experienced MetaTrader 4 programmer can bring your vision to life.
Expertise and Experience:
Developing detailed and reliable trading algorithms requires specialized skills and knowledge. MetaTrader 4 Forex EA are well-versed in the knowledge of the MT4 language and possess a deep understanding of market dynamics. They can use their expertise to design algorithms that are not only effective but also applicable to changing market conditions.
Time and Efficiency:
Manual trading can be time-consuming and mentally exhausting, especially for traders who monitor multiple currency pairs or markets simultaneously. Automated trading systems powered by MT4 can execute trades with lightning speed and precision, allowing traders to focus on higher-level strategic decisions.
Backtesting and Optimization:
Before using any trading strategy in the live market, it’s important to thoroughly backtest and optimize it to ensure its profitability. MT4 programmers can develop backtesting frameworks and optimization tools to test the trading algorithms against historical data. This process helps identify strengths, weaknesses, and areas for improvement, ultimately leading to more detailed and accurate trading systems.
Finding an Affordable MT4 EA Programmer:
Do you have a killer trading strategy but lack the coding skills to bring it to life? You’re not alone! Turning your ideas into automated trades often requires a programmer, and those can be expensive.
This is where 4xPip steps in! We have a team of experts who can translate your trading ideas into code (METATRADER 4) for an affordable price. That’s right, you won’t break the bank to get started with automated trading.
4xPip’s crew speaks the language of trading automation. They can build Expert Advisors (EAs) that follow your plan to the letter. Forget about sky-high coding costs. 4xPip offers competitive rates and flexible packages to fit your wallet.
Ready to unleash the power of automation in your trading? 4xPip can help you automate your success without blowing your budget.
Portfolio:
We have 7 years of experience, 900 customers, and 1500 projects delivered across 80 countries and have built MQL4 Expert Advisors which are as follows
- Forex Scanner: Dashboard Scanner for MT4 | Market Scanner
- Forex Trade Manager EA
- License System for Trading Bots
- EA to send Signal Alerts to Telegram channel
- Best Martingale Strategy Forex EA| Grid Trading
- Forex News (EA) Expert Advisor for | Economic Calendar
- Trailing Stop EA
- BreakEven EA
- EA Moving Average Crossover
- EA Stochastic
- EA RSI
- EA Bollinger Band
- EA Drawdown Limiter
- Addition of Alerts to your EA indicator MT4
- Auto Risk-Based Lot for EA
Summary:
Automated trading through MetaTrader 4 EA programming offers traders the opportunity to smooth out their trading processes, minimize human error, and capitalize on market opportunities around the clock. By hiring skilled MetaTrader 4 EA programmers, traders can customize their trading strategies, leverage expertise and experience, save time, and optimize their algorithms through backtesting. 4xPip provides access to experienced MetaTrader 4 Forex EA programming developers at affordable rates, helping traders achieve their automation goals effectively. For further questions, visit our website [email protected] or telegram: https://t.me/pip_4x.
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Transforming Lives Through Fair and Ethical Commerce
In the landscape of modern commerce, Clubshop is emerging as a transformative force, blending fairness and ethics with innovative marketing strategies. The unique fe-commerce (Fair & Ethical Commerce) philosophy and Cooperative Marketing model create tangible benefits for individuals and companies worldwide, offering an immediate and effective solution to improve lives and combat poverty.
The Core Concept: “Save on Everything, Earn from Everyone”
At the heart of Clubshop’s success is a simple yet powerful slogan: “Save on everything, earn from everyone.” This concept encapsulates the dual benefits provided by the Clubshop platform:
- Savings on Purchases: Consumers save money on their everyday shopping by earning cashback, coupons, and dedicated special offers.
- Earnings from Global Purchases: Beyond personal savings, consumers can earn a passive income generated from the purchases of countless other consumers worldwide. This income is not limited to VIP members but is available to all consumers participating in the Clubshop ecosystem.
How It Works: A Tangible Benefit for All
Personal Savings and Cashback
Every consumer who shops through Clubshop benefits from cashback on their purchases. This immediate financial benefit makes daily shopping more affordable, directly impacting their cost of living.
Passive Income from Global Network
The innovative aspect of Clubshop’s model lies in its passive income potential. Here’s how it works:
- Network Effect: When a consumer makes a purchase, they not only earn cashback but also activate the potential to earn passive income from the regular everyday shopping of other consumers within the Clubshop TNT global market. This network effect multiplies the earning potential, as the collective buying power of all consumers generates residual income for everyone involved.
- Cooperative Marketing: Clubshop’s Cooperative Marketing strategy pools resources from all participating members to fund large-scale, professional marketing campaigns. This ensures high-quality, targeted advertising that reaches a broad audience, thereby increasing the number of consumers participating in the network and amplifying each member’s passive income potential.
Aligning with UN SDG #1: No Poverty
Clubshop’s fe-commerce philosophy closely aligns with the United Nations Sustainable Development Goal #1: “No Poverty.” Here’s how:
- Inclusive Economic Opportunities: Clubshop provides a viable path to financial independence and economic empowerment by making its business model accessible to people from various economic backgrounds.
- Fair and Ethical Practices: Clubshop’s commitment to ethical commerce ensures that all stakeholders, from retailers to consumers, benefit from fair practices. This ethical foundation helps build a sustainable economic environment where everyone has an equal opportunity to succeed.
- Community Empowerment: The platform’s emphasis on cooperative marketing and community participation fosters a sense of collective growth. Consumers are not just beneficiaries but active participants in an ecosystem designed to uplift each other.
Real-World Impact
The impact of Clubshop’s model is profound. Individuals from all walks of life, including those in economically disadvantaged regions, can benefit from both immediate savings and long-term passive income. This dual-benefit system helps alleviate financial strain and provides a sustainable income source, contributing to the eradication of poverty.
Success Stories: Numerous testimonials highlight how Clubshop’s model has transformed lives. From single parents finding financial stability to young entrepreneurs funding their education, the stories of change are a testament to the platform’s effectiveness.
Conclusion: A New Paradigm in Commerce
Clubshop’s fe-commerce and Cooperative Marketing strategies are more than business innovations; they are pathways to a fairer, more equitable world. By enabling individuals to save on their regular shopping and earn from the global consumer market, Clubshop is not just promising financial benefits but is actively contributing to the global fight against poverty.
Visit this page for more information on how you can actively join this transformative cooperative movement and instantly benefit from Clubshop’s unique model. Embrace the revolution and be a part of the change towards a fairer, ethical, and prosperous future for all.
Join us in making a global impact. Together, we can create a world where no one is left behind in the fight against poverty.
💪 How builtwithscience.com Makes Millions Selling Workout Programs
Built with Science is a fitness/training company started by Jeremy Ethier that makes multiple 7 figures per year selling workout programs and supplements.
Their twist is that their content is based on scientific studies.
How Do They Apply the 4C System
Built with science has a bit of a unique twist on applying the system but it still works very well for them.
Create
Jeremy first started as a YouTuber in 2017. He was then a personal trainer and uploaded simple videos giving advice on getting more out of your workout.
Since then, he has leveled up his production level and has some very popular fitness videos on YouTube despite not being a huge bodybuilder.
Jeremy also uses the content of his videos to create blog posts on his site that distill the same information in text format.
These posts do very well on Google, earning him hundreds of thousands of visitors per month to his website.
He also repurposes his long-form videos into short-form videos and generates tons of views and followers on Instagram, YouTube, and TikTok.
Connect
He builds connection with people by having them subscribe then watch his next Youtube videos. You just need to read his comment section to see he has a lot of raving fans.
This means that when people enter the next phase, they’re already “warm” and have probably been consuming his content for months or years already.
Capture
Jeremy sends all his traffic to a free quiz that collects all sorts of information and goals in order to put together a “training plan”.
And of course they collect your email to send you more marketing material in the future.
Convert
Once you are done with the Quiz, they send you directly to the convert phase with a personalized sales page that recaps some of your issues and how the program will solve it.
Because they captured your email address, they’ll also regularly email you with special offers, discounts and success case studies to push you to convert.
What You Can Take From This
There’s a few things that stand out from Jeremy’s 4C funnel to me:
- Repurpose your content: Jeremy is a master at this. He picked a main channel with his Youtube channel and cleverly repurposes the same content to shorts and SEO articles to increase his reach with no effort on his end as it seems to be mostly outsourced.
- Use a quiz funnel if your audience goals are diverse: Because we all have different starting points and goals in fitness, it can be tricky to put the right person in front of the right product as a content creator. Jeremy cleverly uses his quiz to direct people to the right place so he has 1 funnel entry point he can promote everywhere and you will end up in front of the right offer for you by the end of the quiz.
- Email is for selling: Jeremy’s email list is almost exclusively focused on selling and rightfully so. He already provides all the “value” part of the relationship on his socials and banks on that built trust with his email list.
The Best 10 Personalized Email Templates by Industry and Use Case
We’ve got a few marketing secrets here at Litmus… and maybe your email team does, too.
We talk a lot about designing and coding emails from scratch. And we do a lot of that! But we also… sometimes… occasionally… use email templates. 😅
46% of email marketers have up to five emails in production at any given time. Sound familiar? And with teams averaging about 2 weeks to produce a single email, that’s a lot of concepting, designing, writing, HTML coding, reviewing, and testing in a short amount of time.
There’s nothing wrong with taking a few strategic shortcuts for your email marketing campaigns with an email template. But where email marketers go wrong is leaving templates exactly as they are, making them pretty blah campaigns—potentially sacrificing better business outcomes for speed.
Why personalization is fundamental to your email marketing strategy
Whether you’re creating an email from scratch or using a template, you need to think about email personalization. Email remains one of the most effective marketing tactics because it’s so personal. Your subscribers had to actively say yes to hearing from you—so make it count.
At this point, your subscribers expect hyper-personalized communications from you. But most email marketers are sticking to the basics. Even though 95% of email marketers we polled for the State of Email Innovations Report did some kind of personalization, only 3% said they do live or real-time content in their emails. That’s a big missed opportunity.
“When personalization is done right, it’s something subscribers are more likely to engage with,” says Litmus email marketing manager Tracie Pang. “They’re more likely to click on a product, browse your website, and make a purchase.”
If you’re going to use a template, add a little pizzazz to it. We’ve compiled hundreds of templates in our free email template library for you to use—here’s how to personalize them:
Before you change a single element, organize your data
The power behind any kind of effective personalization? Data. You don’t need to be a data science wizard to spruce up your templates, but it’s helpful to know what exists and where to find it as you build your campaigns. We think about four types of data that flow into personalization efforts in your customer relationship management software (CRM):
- Zero-party data is information given to you directly by your audience, like their location or company name from a checkout flow, survey results, or feedback via customer support. Anytime you’re asking your subscribers a question and they answer it, it’s zero-party data.
- First-party data is the individual-level data collected from your subscribers, like browsing data from your website, shopping history, or social media engagement.
- Second-party data is purchased from another company to help you understand consumer trends, analyze the competitive landscape, or conduct research.
- Third-party data comes from tracking Internet activity outside of your owned channels, like purchases, browsing history, or media mentions. With Apple’s Mail Privacy Protection, which hides subscribers’ IP addresses, this data isn’t as reliable as it used to be. And while Google has backtracked on its plan to kill third-party cookies, it’s more important than ever to focus focus on your zero-, first-, and second-party data because you simply can’t rely on third-parties for your data needs.
Mapping out the data you already have, and implementing the right integrations to be able to use it in your email service provider (ESP), is what makes great personalization possible. “Lean into the zero-party and first-party data that you collect from your subscribers,” says Pang. “You can always create a generic fallback for anyone who doesn’t fit the criteria. Find ways to use what you already have.”
Personalizing elements of an email template
You don’t have to completely redesign an email template for it to become yours. (That defeats the purpose of using a template in the first place!) Instead, pick one or two elements within the template to change, like:
1. Personalized email subject lines
If you’re not able to change anything else about your email template (besides swapping out the template parts, of course), then this is a great way to dip your toe into the waters of personalization. Use your ESP to add a “first name” merge tag to add a subscriber’s name into the subject line.
If you’re still unsure, subject lines make for great A/B testing. See whether adding a first name helps your open rate on your next campaign. But remember: Don’t overdo it!
2. Relevant images and copy
Building a customized email from a template means changing out images (and adding the appropriate alt tags, of course) so they suit your campaign. Creating multiple versions of the same campaign but using different product images based on the segment of your audience is a “more is more” strategy.
There’s no one way to segment your audience. You can split up your campaigns by personas, location, industry, or your prospect’s company. Here are a few examples of swapping out relevant imagery and copy using segmentation:
| Campaign Example | Swap | Data Needed |
|---|---|---|
| Promotional/Sale | Imagery of bestselling shirts vs. pants, as an example | Bestselling item by category Browsing or purchase behavior |
| Cold Outreach/td> | Industry-specific imagery and copy, depending on your segments | Company industry Demographics |
| Social Proof | Use case studies, reviews, or quotes that speak to recent browsing behavior | Browsing behavior Demographics |
3. Dynamic content
Starting with an email template can save a lot of time and energy in your email workflows. Every subscriber on your email list receives hundreds of emails in a week.
If you want to stand out, add dynamic content to your emails that make your subscribers excited to read them, like:
- Interest signals, which display live click totals so you can show subscribers what their peers are most excited about
- Countdown timers, which add a sense of urgency to your promotional emails
- Live polls, so subscribers see in-the-moment how their opinion matches with other subscribers
- Scratch-offs, which add a little interactive fun to emails by revealing a product or promotion on a click
While many of you haven’t tried real-time or live content in your emails (we still can’t believe it’s only 3%), the tactic showed up again and again when we asked you what you wish you could do with personalization. Use the time saved with your email template to do something your subscribers have never seen before.
Get email insights from nearly 1,000 marketers
Dive into the State of Email Reports for the latest trends, innovations, and best practices across the email marketing industry.
4. Customized CTAs
“Learn more” ain’t gonna cut it when it comes to your call-to-action (CTA). This is THE moment to get your subscriber excited about what you have to say. Whether you’re sending a newsletter, information about your product/service, or are promoting a sale, your CTA should reflect the goal of the campaign.
Then, personalize your CTA based on where subscribers are in their customer journey. Some of your subscribers may be ready to make a purchase, while others are still learning who you are and what you do. Serving dynamic content like recommended products, recently viewed products, or specific content based on their on-site behavior could be just what you need to get them to make a buying decision.
10 personalized email templates by use case
You can’t just grab any old email template off the web and hope for the best. That’s why we created a series of pre-tested email templates ready to best finicky email clients like Outlook and Gmail. Save one of these, or use them as inspiration to create your own. Take a look at some of our favorites for you to personalize:
1. Welcome email template
Download the welcome email template →
The first email someone should get from your brand is a welcome email. In addition to introducing your brand and a few of your biggest selling points, set clear expectations about what kinds of emails they’ll receive, how often, and where to change their preferences up front.
Personalize it: Go one step further by personalizing this email based on where the subscriber signed up. If they attended a webinar, for example, shout out the name of the webinar and welcome them to your email list.
2. Email newsletter template
Download the email newsletter template →
How you organize your email newsletter depends on what kind of news you have to share. If it’s mostly product information, keep it short and sweet. But if you’re sharing content or relevant links, then don’t be afraid to share more about why you’re excited about it. Either way, try not to bombard your subscribers with lots of links and images here.
Personalize it: Use browsing data to provide recommended articles or products for a dynamic newsletter. That way, you’re nudging them toward a section of your website they’re already interested in.
3. New product launch template
Download the new product launch template →
Launching a new product or feature is one of the more fun campaigns for email marketers. Make the most of this event by showcasing everything about your product, including key features and other information so excited subscribers can buy right away.
Personalize it: If you have a brick-and-mortar store, use location data to invite subscribers to try out the new product themselves at a store near them. Or if you’re hosting in-person events to promote the new product, invite them to an event close by.
4. Abandoned cart email template
Download the abandoned cart email template →
Triggering an automated abandoned cart email when someone leaves items behind reminds them what they were excited to purchase and can address any unspoken concerns they may have. Abandoned cart emails should be super simple, like this template, which focuses just on the items in their cart and a link to customer support.
Personalize it: Sometimes, all it takes is a little something to sweeten the deal. Generate a unique abandoned cart code for each shopper after they’ve left items in their cart for a certain amount of time and add it to this email. (Bonus points if it automatically populates the discount in their cart when they click the link.)
5. Product recommendations template
Download the product recommendations template →
Once someone goes from subscriber to customer, your next objective as an email marketer is to get them to buy again. A great way to do this? Create product pairings based on previous purchases. If someone has already purchased an item in one color, for example, offer them something different.
Personalize it: Offering recommended products based on what shoppers are actually browsing for is one of the most effective personalization tactics out there. If you don’t have the right kind of data to use, then make a bestsellers product email and recommend those.
6. Sales email template
Download the sales email template →
Sales reps send out a lot of cold outreach emails. You want those emails to feel as personal as possible to increase conversions, so minimize the design and focus on the copy like this plain text-style email template. Reps should swap out the greeting, body copy, and signature with their own ideas, focusing on building a mutual connection.
Personalize it: Cold sales emails straddle a fine line between effective personalization and uncanny valley. This is a great spot for adding first name, company name, and industry while keeping your message short and to the point.
7. Birthday email template
Download the birthday email template →
Sending your subscribers a sweet birthday message is already a great personalized tactic. It shows them how much you care—especially if you offer a special birthday gift or discount with it.
Personalize it: This is one of the few emails where using first name is a must. Using quick start templates in Litmus Personalize, you can easily embed your subscribers’ first name into an image—like a birthday cake!
8. Password reset email template
Download the password reset email template →
Certain automated emails just have to work. Password reset emails are one of them. You don’t have to go overboard with this kind of transactional email. Instead, focus on getting them their reset information as quickly as possible. Include any instructions or information about resetting their password, like case or special character limits, and get them the link.
Personalize it: This is another email example where first name (or account name) is a good idea. Scammers love to use password reset emails, so make sure you’re adding enough brand touches that someone knows for sure it’s you.
9. Ask for a review email template
Download the ask for a review email template →
Set a standard amount of time to ask for feedback after someone makes a purchase and send them an automated email. This template makes it easy to ask for a review. You can either link directly to your own reviews or use an integration with a third-party platform like Tripadvisor or Yelp to gather more reviews about your business. Either way, explain why feedback is important to you in the email.
Personalize it: Including the specific product or service in your email that someone purchased is a great way to jog their memory about it, whether they stayed in your penthouse suite or ordered a new purse.
10. Re-engagement email template
Download the re-engagement email template →
Sometimes, for whatever reason, subscribers stop engaging with your email campaigns. If you have someone who hasn’t opened, clicked, or otherwise interacted with your brand via email in sixty or ninety days, send them an automated re-engagement email.
Personalize it: Update this email with products or content from previous browsing sessions or use it to promote new products or information they might have missed. Either way, tailoring this email to content you know they used to be interested in could help them engage with you again.
Tips for using industry-specific email marketing templates
When you pick out an email marketing template, you also need to adapt it to your industry. Consider your audience segmentation, what products you want to promote, timing, design elements, and a robust testing strategy as you evaluate which email marketing templates to use. Here are five examples of industry-specific email marketing templates that may fit your marketing strategy:
1. eCommerce: Order confirmation email template
Download the order confirmation email template →
eCommerce and retail companies send plenty of transactional emails as they do their business. But transactional emails don’t have to be boring! You can (and should) bring in your brand elements to a transactional email with colors, fonts, and imagery specific to your products. An order confirmation template like this one makes it easy to send a receipt directly to your customers.
Personalize it: Include images and product information from the actual products your customers purchased to make this super relevant for your customers. The more information they have, the more confident they can be that their purchase was the right one.
2. Financial services: Flexible design email template
Download the flexible design email template →
Financial services firms deal with more regulations about what they can and can’t send to their subscribers, so pick a flexible email marketing template like this one for your emails. An f-shaped pattern gives you enough space to promote your products and services without bogging the reader down in too much information.
Personalize it: You can personalize this in several ways depending on your business. You can use dynamic content to add the day’s market information if that’s relevant, or you can add a promotional block encouraging subscribers to make an appointment at their local branch, with their address and phone number.
3. Education: Event invitation email template
Download the event invitation email template →
Whether you’re hosting an information session or a special workshop, you’ll need to give attendees the details. This template for registered guests is a way for you to update all the information they need, from parking to the Zoom link.
Personalize it: Using add-to-calendar functionality and a countdown timer makes it easy for your guests to remember when and where the event takes place. Make sure to include multiple kinds of add-to-calendar to accommodate Google, Yahoo, iCal, and Microsoft Office users.
4. Travel and hospitality: Pre-event email template
Download the pre-event email template →
This email template is designed for events, but you can easily adapt it to invite returning guests or diners to enjoy your hospitality again. Start with your hotel or restaurant information at the top of the template and a heartfelt note from the owner or manager. Then, you can update guests with new information about your property’s amenities or menu items instead of the “agenda” section.
Personalize it: Segment this email just to guests who have already visited your business. Then, include dynamic information like seasonal specials, discounts, or the weather in your location to help them remember what it was like to stay or dine with you.
5. B2B: Multiple columns email template
Download the multiple columns email template →
B2B products aren’t quite as easy to explain as most retail items (sorry) so multiple columns can do the heavy lifting for you. Add information about your features, benefits, or include case study information in this template for your next product promotion.
Personalize it: This is a great spot to work with your personas. What are their major pain points, and how does your product solve them? Create multiple variations of your email based on each persona and how they interact with your product, emphasizing the benefits that resonate the most with each.
Make personalization part of your email strategy
You can personalize any email campaign if you put your mind to it. Pang recalls a personalization-driven email strategy at her previous company, YETI. “Whenever we had a specific email go out, we saw an opportunity to personalize it,” she says. “Whether it was speaking to the number of times they had purchased, creating different variations based on their preferred product vertical, or segmenting based on their engagement behavior. Basically, if we had the content and products to support it, we would personalize it.”
Using an email template takes care of the design part of your email workflow so you can focus more on what data you need and where it will go.
Personalize emails the way you want to, with or without complex code
Whether you use a template or code from scratch, sending personalized emails has never been easier with Litmus Personalize. Because the fastest path to achieving your revenue goals is through genuine connection.
Drive engagement with dynamic content
Personalize emails with live polls, personalized images, scratch-offs, and more. No coding experience required. Learn more.
7 Factors Secretly Skyrocketing Your Car Insurance Rates
Car insurance premium rates can feel arbitrary and unjust to many of us. But what affects car insurance rates — and why? Turns out, it’s not so arbitrary. Your rate is actually determined through a complicated algorithm aiming to predict how likely you are to cost your provider money. “Depending on the state, we may use your vehicle type, where you live, gender and age…
Navigating the World of Life Insurance as New Parents
Becoming a parent is a monumental step in one’s life, bringing with it a mixture of joy, excitement, and new responsibilities. Among these responsibilities is ensuring the financial security of your growing family, which often leads to the consideration of life insurance. Life insurance can be a complex topic, but understanding its importance and how it works is crucial for new parents aiming to protect their family’s future.
Understanding Life Insurance
Life insurance is a contract between an individual and an insurance company, where the insurer agrees to pay a designated beneficiary a sum of money (the “death benefit”) upon the insured person’s death, in exchange for premium payments. The core purpose of life insurance is to provide financial protection to your dependents by replacing your income or covering significant expenses in the event of your untimely demise.
Types of Life Insurance
There are two main types of life insurance: term life insurance and permanent life insurance.
- Term Life Insurance offers coverage for a specified period, such as 10, 20, or 30 years. It’s designed to provide financial protection during years when the financial burden of losing an income would be most challenging, such as when children are young or a mortgage is being paid. Term life insurance is often chosen for its simplicity and lower premiums compared to permanent life insurance.
- Permanent Life Insurance, including whole life and universal life policies, provides lifelong coverage and includes an investment component known as the cash value. The cash value grows over time and can be borrowed against or withdrawn. While permanent life insurance offers more features, it comes at a higher cost, making it less popular among individuals seeking affordable coverage.
Why New Parents Need Life Insurance
For new parents, the well-being of their child is paramount. Life insurance stands as a pillar of financial planning, ensuring that your child’s future is secure in your absence. Here are several reasons why new parents should consider obtaining life insurance:
- Financial Security: Life insurance can replace lost income, helping your family maintain their standard of living by covering daily living expenses, debts, and future needs like education.
- Debt Coverage: It can help cover outstanding debts, including mortgages, ensuring your family doesn’t face financial hardships.
- Educational Expenses: A life insurance policy can serve as a funding source for your child’s education, safeguarding their future opportunities.
- Peace of Mind: Knowing you have a financial safety net in place can provide peace of mind to you and your family.
Choosing the Right Policy
Selecting the right life insurance policy depends on your family’s needs, goals, and financial situation. Consider the following steps:
- Assess Your Financial Needs: Estimate the financial resources your family would need to remain secure in your absence. Consider debts, daily living expenses, and future financial goals.
- Compare Life Insurance Policies: Research and compare the features, benefits, and costs of term life and permanent life insurance policies to find the best fit for your family.
- Consult a Financial Professional: Life insurance can be intricate, and a financial advisor can provide personalized advice based on your unique situation.
- Review and Update Regularly: Your life insurance needs may change over time. Regularly reviewing and updating your policy ensures it continues to meet your family’s needs.
Final Thoughts
For new parents, the arrival of a child brings a profound sense of responsibility. Securing a life insurance policy is a responsible step towards ensuring the financial well-being of your loved ones, offering protection and peace of mind during life’s uncertain moments. By understanding the basics of life insurance and carefully selecting the right policy, you can provide a safety net that helps safeguard your family’s future.