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You sit down at your desk fired up and ready to create a killer landing page. No doubt, this page is the thing that will make your email list sprout faster than flowers in May.
You stare at a blank canvas, willing the words flow through your keyboard.
But all you see is a blank screen.
You know a landing page can be a powerful marketing tool, but getting started from scratch can feel daunting.
Thankfully, having some tried-and-true landing page best practices to follow will help you overcome the blank screen to create a landing page that converts visitors to subscribers without hesitation.
Read on for 15 tips, tricks and landing page best practices to help you create a high-converting landing page.
A headline is the first thing a visitor sees, so you need to make sure it grabs their attention immediately. Your headline should clearly communicate the value you offer; visitors need to know what’s in it for them if they’re going to sign up or buy from you.
Did you know that about 80% of your visitors will read your headline, but only 20% will read the rest?
How do you get all those visitors to read on?
Easy: spend more time writing your headline than any other part of your page. Test different headlines to see which works best.
Check out the example below from JB Fit – “The Ultimate Pain-Free Back Program.” See how she uses a benefit-driven headline to draw people in.
The old adage “Jack of all trades, master of none” applies to landing pages. Don’t overwhelm your readers by asking them to take multiple actions.
The ultimate goal of your landing page is to get people to take one desired action. Whether it’s selling an ebook, signing up for an event, or capturing an email address, keep your main goal in mind.
Check out this landing page from The Weight Loss Academy. The goal of the page is obvious: to sell a mini course for $49.99. There’s very minimal navigation, and the social media buttons at the bottom of the page are there to provide validation.
They say a picture is worth 1,000 words, so it follows that pictures evoke emotions easier than words alone.
Include images that showcase your fantastic product or illustrate the feeling you want your audience to experience.
If you can show the transformation a customer will experience with your product or service, they’ll be more likely to purchase.
The Intrepid Guide does a great job showcasing how users will experience their Italian menu ebook through the images on their landing page.
Your call to action (CTA) button is one of the most important elements of your landing page. The headline gets them in the door. The CTA closes the sale.
Your CTA button needs to stand out and clearly communicate the value of your offer.
See the powerful call to action on this landing page. “Grab the cheat sheet now!” is a clever way to differentiate the call to action from standard language like “sign up” or “download”.
2.7 seconds. That’s all the time you have to grab a visitor’s attention.
With such limited time to convince someone to continue reading, you need to put your best foot forward and put the most crucial information at the top of the page where it’s immediately visible.
“Above the fold” is the portion of your landing page that can be seen without having to scroll. If the information you include above the fold isn’t captivating, readers won’t continue scrolling down your page.
Dirk Ereken Images puts the most important information he wants readers to see strategically at the top of his page.
Unlike a website, a landing page should have a singular focus, and including a top navigation bar can be distracting.
By removing the top navigation, you simplify the path to conversion and keep your visit’s attention on your CTA.
Check out how Dreams Travel Consulting limited the top navigation and focused instead on driving visitors to sign up for a guide.
This is really best practice for any website or landing page you create: make sure your page is optimized for mobile, desktop, and tablet use.
We’ve all had this experience: you open a web page on your phone, and you have to zoom in just to read some text. Poor mobile experiences like this turn potential customers away; most users browse and make decisions on the go. A responsive landing page with elements that adapt to different screens and devices is crucial.
Check out how Dodo Art Online uses a mobile-responsive landing page to ensure visitors have a great experience on their site, no matter the device they’re using.
Understanding the visual hierarchy and how visitors view your landing pages makes creating effective pages that boost conversion rates much easier.
Studies on eye-tracking have shown that visitors follow specific patterns like the Z-pattern, where the eyes start from the top left, move their way across the page, down to bottom left then across again — forming a Z-pattern.
Keeping this in mind, Key elements like the headline, images, and CTA should be strategically positioned to guide the viewer’s eyes naturally through the page.
Also, you can use directional cues like arrows or images of people looking at your CTA to guide their attention to where you want it. Strategic use of white space can also help draw attention to certain elements.
Here’s a great example from Dynamic Property Partners. They positioned the page with the Z-pattern in mind so readers view the headline first.
Building trust and credibility with your visitors by showing them testimonials, reviews, and user-generated content can help visitors feel more comfortable with your brand. Showcasing real names and photos adds authenticity and relatability to your social proof.
Check out how 4Life uses quotes and photos of real customers to reinforce their value:
If you’ve ever been torn between a design decision about your landing page, take it as an opportunity for testing! If you’re not sure which headline to run or which image to use, that’s where A/B testing, or split testing, comes in.
By creating two versions of your landing page with slight differences, you can see which one does better. Testing different headlines, images, or CTAs helps you hone in on strategies that work best.
Check out these two versions of the same landing page from Neathome. See the difference? By collecting data on which version performs better, the one with the woman and the books or the one without the person in the kitchen, they can recreate their most successful elements in the future.
Incorporating trust signals like security badges, certifications, and privacy policies helps reassure your visitors that their information is safe. This is especially important if your landing page asks for sensitive information like their credit card info.
Adding a simple security badge from Norton or McAfee shows them that their data is safe. In the example below, Sales Force requests quite a bit of personal information from their viewers, but reassures them that their information is secure through the Norton and TRUSTe badges at the bottom.
How annoying is it when a page takes forever to load? A slow-loading page can turn visitors away.
Make sure your landing page loads fast by optimizing images, minimizing code, and using browser caching. Ideally, you should have a load time under three seconds.
Not sure how fast your landing page loads. Use a tool like PageSpeed Insights to test your page load time.
Leaning into minimalist designs like Sundae does on this landing page is a great way to ensure fast load times.
Personalization can really make your landing page stand out. Personalized content makes visitors feel special and more connected to your offer and brand. You can use dynamic text replacement to personalize headlines and copy.
For example, your landing page could greet returning visitors with a message like “Welcome back!” or “Continue your journey today!” See how HubSpot uses dynamic text to insert the viewer’s name into the content of the landing page?
Fun, interactive elements like quizzes, surveys, and calculators can help keep visitors on your page longer.
When they’re designed well, they can be both engaging and also offer valuable insights and information about your offerings.
Axway does a great job integrating a quiz into this landing page. They ask an intriguing question that naturally draws you into taking their short quiz.
Want to motivate visitors to act now? Limited-time offers, countdown timers, and low-stock alerts can push visitors to take action before it’s too late.
Language that emphasizes urgency, like “Limited Time Offer,” “Only a Few Spots Left,” or “Register Now Before It’s Too Late,” results in faster conversions.
In this example, 1 Body hits you with a big countdown timer for free shipping. It’s a not-too-subtle but highly effective way of encouraging quick actions.
Now that you’ve got these 15 proven landing page best practices up your sleeve, it’s time to put them into action. Remember, creating a high-converting landing page doesn’t have to be scary, time-consuming, or expensive.
Need a starting point? Use a custom-built template and start optimizing today!
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Posting the same content across all social media platforms is like offering the same menu at a fast food joint, gourmet restaurant, and a cafe. It doesn’t cater to the unique tastes and expectations of the audience.
In this article, I’ll share why you must tailor your social content to each network and give actionable advice for each platform.
Yes and no. Cross-posting social media content across platforms with similar needs and algorithms is A-OK. For example, Instagram Reels and TikTok videos have an overlapping content format. They also often share trends. The expectations of the audiences on both channels are also somewhat identical. Re-sharing the same content here with minimal touch up is a no-brainer (and more efficient!).
Creator Emily McDonald is an excellent example of consistently cross-posting relevant content. Here’s a video she posted about visualization on Instagram that she also cross-posted on her TikTok account.
On the other hand, Instagram and LinkedIn have little crossover. The audience’s expectations vary widely — Instagram is for fun, LinkedIn is for work. Instagram is a photo and video sharing app, while LinkedIn also thrives on text-based posts. Your social media management needs different kinds of content and varying content types for each platform.
The answer to this question also depends on your social media goals. Different types of social media platforms might fulfill different business needs. For example, you might use LinkedIn to attract talent while TikTok to build brand awareness & acquire customers. The content strategy for both platforms will differ based on your goals.
But when I say you need “different,” I don’t mean “unique.”
Posting different content across social platforms doesn’t mean you need to create unique social media posts for each network. (Also: That’s exhausting.)
You can take one idea and adapt it to different social media networks. For example, for repurposing content at Buffer, we often use the Remix mobile app to turn our tweets into aesthetic visuals for Instagram. Here’s a recent Twitter thread by Sophie Gil that we converted into an Instagram post.
You don’t need to reinvent the wheel for every social channel; you just need to adapt your content type and delivery to the platform. Ask yourself: “What type of content format delivers the best results for this social media channel?” and convert one idea into multiple tailored posts for each network.
Facebook thrives on short-form video content. After analyzing one million Facebook posts, we found video gets the best engagement on the platform followed by images and text-based posts.
So, if you have any link-based posts, Facebook is the channel to post them on.
Regarding content topics, Facebook is all about building a social media community. To improve Facebook engagement, you need to share content that’s authentic, valuable, and high-quality content like user-generated content (UGC), polls, and relevant memes. A good example is Wendy’s Facebook marketing strategy. They post pictures often and have a meme-based strategy. It gets a ton of engagement because their audience responds to entertaining content.
Why do user-generated content, memes, and questions work on Facebook? It’s because the Facebook algorithm is bullish on creating meaningful conversations. Think: “What would spark a dialogue from my target audience?” and create content for Facebook around it. Bari Rosenstein, social lead for Auntie Anne’s and Jamba, describes her Facebook strategy similarly:
“If you think about how people act on Facebook, they LOVE to comment, tag friends, and share on their own feed. We want to cater to that. We love to post just text-based status updates and mix in images from our Instagram feed. But the content that does the best is just basic status updates, especially asking questions and asking for opinions.”
Instagram is a visual content platform. The Instagram algorithm — like Facebook — loves video content. Buffer analyzed 12 million social media posts and found Instagram Reels outperforms carousels and single-image posts on the platform.
Adam Mosseri, Head of Instagram, says creating shareable content is where the gold is.
“If you’re trying to evaluate how your videos (or anything else) are performing on Instagram, one of the best things to look at is the sends. Out of all the people who saw it, how many people sent it to a friend? [Shareable content] tends to perform the best because it drives the most value for the overall community.”
Shareable content is anything that’s trending, entertaining, and provides value to your audience. This can be educational & informative content like how-to videos or product tutorials and fun content like behind-the-scenes videos or trending memes.
A small business that nails its Instagram strategy is Brooki Bake House. The founder gets up close and personal about how she runs her business, uses trends like ‘a day in the life’ videos, and baking tutorials.
⚡ Remember: Instagram Reels are certainly a non-negotiable factor to improve your reach on the platform. But it’s not the only content type you should upload. Focus on creating a healthy mix of Instagram carousels, single-feed images, Instagram Stories, and more for a wholesome strategy that gets return-on-investment (ROI). Look at your Instagram analytics frequently to see which type of social posts and content type performs the best for your audience.
While the TikTok algorithm is experimenting with pushing TikTok carousels more than videos, a small experiment by Emily Hessney Lynch concluded videos still rule on the platform. Buffer also analyzed millions of TikTok posts and found longer videos get more views than shorter ones.
On average, videos longer than three minutes received more than double the views of videos between six and ten seconds. So, the best TikTok video length might be anywhere between three to ten minutes.
⚠️ Remember: The TikTok video length isn’t a magic number. While longer videos get the most engagement, shorter videos have a higher total video watch rate.
Regarding content topics, TikTok is quite versatile — as long as you tell a great story. You can get creative and experiment with posting a variety of unpolished content, but what’s important is having an attention-grabbing hook. In TikTok’s own words:
“Our research shows that over 63% of all videos with the highest click-through rate (CTR) highlight their key message or product within the first 3 seconds. So get straight to the point and keep it short and direct.”
There are a variety of copywriting formulas you can use to wrap up your story in a way that resonates with your audience. Someone who’s excellent at this is crater Laura Whaley. She regularly posts humorous content series related to struggles in the workplace — her videos get to the point quickly and keep her audience entertained throughout the entire duration.
@loewhaley He wasn’t impressed by the last one🤣 #wfh #relatable #corporate #howto #workbestie ♬ original sound – Laura
LinkedIn is the ultimate platform for building a personal brand in the professional setting. But it doesn’t differ much from the other social platforms in loving videos more than any other kind of post. Buffer’s analysis of one million social posts found videos get the most engagement on the platform.
What’s different about LinkedIn is that the difference in engagement between video and LinkedIn carousels isn’t dramatic. Your content calendar can contain a healthy mix of all kinds of posts before you notice which type of posts perform the best for you.
⚡ Pro-tip: You don’t necessarily need a ‘best type of post’ for your social media marketing strategy. When gathering insights from your analytics, focus on noticing what content topics fit best in certain kinds of formats. For example, customer testimonials might perform better on video vs. text while explainer posts might get more engagement if they were text-based.
When hunting for what kinds of posts you should write on LinkedIn, thought leadership content is your best bet. This means publishing industry-relevant insights with your personal opinion, spotting trends in your niche, and sharing your learnings. LinkedIn agrees:
“LinkedIn isn’t like other social networks. People don’t come here to kill time or pass time. They come to invest time in learning. These executives, managers, decision makers and other stakeholders are on the lookout for original, insightful and valuable content to expand their knowledge and help them achieve their professional goals. The best way to capture the attention of such an audience is to publish compelling content about industry news, trends, and other relevant topics.”
Ryan Prior is an excellent example of posting thought leadership content on LinkedIn. He regularly publishes content on influencer marketing — what he’s learning & publishing, people he’s talking to, and examples he finds interesting.
Every social media platform is a two-way street, though. And this is true for LinkedIn more than any other network. You need to engage with people in your community, respond to comments, ask thoughtful questions, and focus on building a connection rather than posting and ghosting.
Formerly Twitter, the new X algorithm also loves video (shocker). Buffer’s analysis of over a million posts found videos get the most engagement on the social media channel.
Particularly, X says they’re focusing on doubling down on vertical video:
“As video consumption on the platform grows, we have scaled the ability for users to watch a continuous loop of sound-on, vertical video. This surface already has over 100 million daily users – more than half of which are Gen Z, the fastest growing segment on X.”
A survey of 3,878 weekly Twitter (now X) users found that 55 percent of the participants want to see more informative content on the platform, followed by 39 percent saying they want to see relevant content (the report also included funny content, trending memes, etc.).
Twitter (now X) is the place to post your learnings, explain complex concepts, and comment on real-time industry trends & news. The X algorithm also penalizes posting or even engaging with posts that are out of your niche — so it’s best to find your expert area and stick to it.
An evergreen example of a creator acing X is Katelyn Bourgoin. She regularly posts about buyer psychology — fascinating concepts, examples she found in the wild, and her own learnings.
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Threads is the Meta-owned Twitter alternative, so its capabilities are quite similar. There haven’t been a ton of studies yet about what content format gets the most hits on the platform (and it’s still continually evolving and coming up with new features). But it’s text-heavy, and pictures might get you slightly more engagement.
Threads has a strong community-building focus with its ‘tags’ feature (working similar to hashtags and subreddits) and its latest entry into the fediverse. So, the best way to increase your following on Threads is to post content that’d help you foster a sense of belonging and build a community on the platform. This can be:
In an email forwarded by Meta to influencer managers last year, they recommended focusing on starting a conversation on the channel:
“Whether by asking for advice or posing content-specific conversation starters like who celebrity chef Gordon Ramsey should cook with next, Instagram is pushing this form of interactive content. The email includes a tip on how to create a poll on Threads — which doesn’t yet have an official polling tool — by posting two images and using emojis as a way to vote.”
A brand nailing the Threads game is National Geographic. They regularly post niche, zero-click content relevant to their audience, along with some friendly banter and Q&A.
Post by @natgeo
View on Threads
The happy marriage of a visual search engine and a social media platform — Pinterest is a unique site.
So, the jury’s still out. Ideally, your Pinterest marketing strategy should include a mix of image and video pins to see which give you better results.
In terms of content topics, Pinterest is the app for inspirational content. Their audience looks for motivation and ideas to begin their projects, collect ideas, and collate templates. In the words of Pinterest itself:
“Pinterest is the app for inspiration. People use it to find all kinds of ideas, from everyday needs to purchases for big life moments. More than a specific aesthetic or perfection, people on Pinterest are looking for content that they relate to, and ideas that motivate them to try something new.”
Creator Lindsey Baruch is one of my go-to ‘how to nail Pinterest’ examples. She posts step-by-step recipe tutorials that are engaging, entertaining, and actionable.
If you want to gain more followers on Pinterest, post more inspirational and actionable content. It can be quick tips or hacks, infographics, detailed guides, or even shareable templates. Think: How can this pin help my audience right now?
Video is synonymous with YouTube. But with the introduction of YouTube Shorts, the question becomes: What kind of YouTube videos performs better — long-form video or short-form video?
The answer’s a bit complicated: In their latest Culture & Trends report, YouTube found 87 percent of participants have watched at least four of the content formats that YouTube offers over the past year. Last year’s report found 59 percent of GenZ YouTube users use short-form video apps (aka things like YouTube Shorts, Instagram Reels, and TikTok videos) to discover videos they’d watch longer versions of.
So, like with Pinterest, YouTube Shorts might get higher engagement and watch rate while long-form videos might have greater overall impact in terms of revenue, audience connection, and ad conversions.
The best strategy for building a YouTube channel is creating long-form videos that go in-depth and then repurposing them to YouTube Shorts. YouTube even has the option to link your full video under your YouTube Shorts. Colin and Samir’s YouTube channel shows how to do this.
What about content topics? YouTube, like TikTok, allows you to be creative. Choose a niche, develop an audience that watches your videos regularly, and keep trying different content topics. Think video walkthroughs, vlogs, how-to guides, personal stories, Q&A…the list goes on.
YouTube recommends regularly taking a walkthrough of your analytics (audience demographics, watch time, etc.) to determine what kind of content bodes well with your audience:
“Deciding what content you create should be a balance between doing what you love and a little data-driven research. With this perspective, you can determine which content to create next with the greatest possibility of channel success and audience satisfaction.”
The thing with “what should you post” content is while data-driven insights are definitely helpful, the best source of information for your social media strategy are your own performance analytics.
For example, research might indicate that Reels perform best on Instagram, but your audience might love Instagram carousels. In this scenario, you need to disregard the overall digital marketing research — because it takes a lot of different and diverse data points into account — and listen to your followers.
Another thing to remember is you need to curate a healthy mix of all content formats and an experimentation mindset to succeed on any platform and develop an impactful social media presence. For instance, some topics are better represented in a carousel than a video — despite video being favored by almost all social media marketing channels.
Brush through external research, but remember that the holy grail are your audience’s feedback and your social media accounts’ analytics.
Read more on the topic about other networks:
What to Post on Instagram: 19 Examples from Small Businesses That You Can Make Your Own
These 6 Types of Content Will Boost Your Traffic and Engagement. Here’s How to Do Them Right
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🇧🇶 Caribbean Netherlands
🇳🇨 New Caledonia
🇳🇮 Nicaragua
🇳🇪 Niger
🇳🇬 Nigeria
🇳🇺 Niue
🇳🇫 Norfolk Island
🇲🇵 Northern Mariana Islands
🇳🇴 Norway
🇴🇲 Oman
🇵🇸 Palestine
🇵🇰 Pakistan
🇵🇼 Palau
🇵🇦 Panama
🇵🇬 Papua New Guinea
🇵🇾 Paraguay
🇵🇪 Peru
🇵🇭 Philippines
🇵🇳 Pitcairn Island
🇵🇫 Polynesia
🇵🇷 Puerto Rico
🇶🇦 Qatar
🇷🇪 Reunion
🇷🇴 Romania
🇷🇼 Rwanda
🇸🇭 Saint Helena
🇰🇳 Saint Kitts and Nevis
🇱🇨 Saint Lucia
🇵🇲 Saint Pierre and Miquelon
🇻🇨 Saint Vincent and the Grenadines
🇼🇸 Samoa
🇸🇲 San Marino
🇸🇹 Sao Tome and Principe
🇸🇦 Saudi Arabia
🇸🇳 Senegal
🇷🇸 Serbia
🇸🇨 Seychelles
🇸🇱 Sierra Leone
🇲🇫 Saint-Martin
🇸🇽 Sint Maarten
🇸🇰 Slovakia
🇸🇮 Slovenia
🇸🇧 Solomon Islands
🇸🇴 Somalia
🇿🇦 South Africa
🇬🇸 South Georgia and the South Sandwich Islands
🇸🇸 South Sudan
🇱🇰 Sri Lanka
🇸🇩 Sudan
🇸🇷 Suriname
🇸🇯 Svalbard and Jan Mayen Islands
🇸🇿 Swaziland
🇨🇭 Switzerland
🇸🇾 Syria
🇹🇼 Taiwan
🇹🇯 Tajikistan
🇹🇿 Tanzania
🇹🇬 Togo
🇹🇰 Tokelau
🇹🇴 Tonga
🇹🇹 Trinidad and Tobago
🇹🇳 Tunisia
🇹🇷 Turkey
🇹🇲 Turkmenistan
🇹🇨 Turks and Caicos Islands
🇹🇻 Tuvalu
🇺🇬 Uganda
🇺🇾 Uruguay
🏝 Hawaii
🇺🇲 USA Minor Outlying Islands
🇺🇿 Uzbekistan
🇻🇺 Vanuatu
🇻🇦 Vatican City
🇻🇪 Venezuela
🇻🇳 Vietnam
🇻🇬 British Virgin Islands
🇻🇮 United States Virgin Islands
🇼🇫 Wallis and Futuna Islands
🇪🇭 Western Sahara
🇾🇪 Yemen
🇿🇲 Zambia
🇿🇼 Zimbabwe
Multiple Locations (4)
💰 $53k – $83k*
Having a balanced and realistic perspective about how to make money online is important when considering how this could happen.
The allure of quick and easy money can be strong, but the reality is that sustainable online income requires time, effort, and strategic planning.
Here’s a detailed guide to help you navigate the journey to online financial success:
Many people are attracted to the idea of making quick money online. However, these schemes often lead to disappointment and financial loss.
It’s crucial to approach online income opportunities with a healthy dose of skepticism and a focus on long-term success.
Quick fixes rarely lead to substantial or lasting income. Instead, look for opportunities that offer a realistic path to growth and profitability.
Achieving financial success online requires the same dedication, perseverance, and hard work as traditional careers. Adjusting your mindset to understand that making money online takes time and effort is essential.
Think of your online endeavors like any career path—success comes with consistent effort and a willingness to learn and adapt.
Just like high-paying traditional careers such as doctors, CEOs, or engineers, making substantial income online often requires developing specific skills and expertise.
This could include learning digital marketing, content creation, e-commerce management, or other relevant skills.
Investing in your education and skill development is crucial. Online platforms, webinars, and courses can be valuable resources in building your expertise.
Engage with reputable and proven platforms that offer genuine online earning opportunities. For instance, Clubshop fe-Commerce provides a structured path for individuals willing to put in the necessary work and dedication.
Clubshop offers a comprehensive system that integrates training, support, and a proven business model, making it an ideal choice for those serious about making money online.
Understand that while earning significant amounts of money online is possible, it typically doesn’t happen overnight. Set realistic and achievable goals, and work steadily towards them. Break down your long-term objectives into manageable milestones. This approach helps maintain motivation and provides a clear roadmap to follow.
The journey to financial freedom online will have its ups and downs. Staying persistent and not giving up in the face of challenges is key to long-term success. Resilience is a critical trait for online entrepreneurs. Learn from setbacks, adapt your strategies, and keep pushing forward.
For those who are serious about making money online, the Clubshop Global Partner System stands out as a natural option. Here’s why:
In summary, making money online is achievable but requires the right mindset, dedication, skill development, and persistence.
You can build a sustainable and rewarding online income by avoiding quick fixes and focusing on genuine opportunities, such as those offered by Clubshop.
Embrace the journey, invest in your growth, and stay committed to your goals, and you’ll find that online financial success is within reach.
Fabrizio Perotti, CEO
P.S.: Log into your Clubshop Account here
This T-shirt is not just a symbol of belonging but a manifesto of what we stand for: the transformation of suffering into passion, divine inspiration into enthusiasm, and the culmination of these feelings into pure joy.
Over the period of one year, we looked at over 5 million Previews and QA results in Litmus and found that 96% of emails contained content errors and 75% had broken links. These issues could lead to a lack of engagement, lost email revenue, and more critically—diminished brand trust.
How many times have you unsubscribed from a brand’s email because they kept sending you broken emails? Or perhaps you simply ghost them in the inbox.
Making a great first impression in the inbox is critical because it’ll improve your chances of making a great second, third, and more great impressions! And a bulletproof email QA testing process will get you there.
But we recognize email testing can be a manual, time-consuming process that’s very tempting to just skip every now and then.
Don’t skip it! Automate your email testing process instead. Litmus give you the ability to streamline and automate your email testing to help you to never send another broken email.
Here are six manual email testing tasks you can automate with Litmus.
Even the best copy and the most beautiful email design won’t make an impact if your email is delivered to the spam folder. Ensuring you aren’t on any blocklists and see if your DMARC record is set up correctly and your SPF and DKIM are properly authenticated with Litmus Spam Testing. Plus, you can even check in on your BIMI authentication. Resolve any issues before you hit send and make the most of the email you’re about to send.
Using Spam Testing in Previews & QA, you can instantly see whether or not your IP addresses and domain names are on any blocklists and double check your email’s authentication. If there are any issues, we’ll give you actionable advice on how to fix them. You can also send your email directly to Litmus using your unique Litmus test address to automatically run a spam test in Litmus Test!
Making your emails accessible for all of your subscribers is incredibly important. Go above and beyond to reach those subscribers who rely on screen readers to help them engage with emails.
As screen readers—and listening to emails on screen readers—rise in popularity, you should think about how your email sounds. With Accessibility Testing in Litmus Previews & QA, that’s now easier than ever.
Litmus Previews & QA checks your email against accessible design and coding best practices—like language tags, table roles, and content hierarchy—and will highlight things that could use improvement. You can also listen to how your email sounds to a screen reader with an audio recording and transcript.
Not loving how it sounds? Make the necessary edits in Litmus Builder, push your updated code to Checklist, and head back to that audio recording. Litmus Checklist will update the audio recording so you know exactly what your email will sound like to your subscribers that use screen readers.
By previewing what your email looks like in a variety of email clients before you hit send, you can be sure that your subscribers will have the best possible experience interacting with your email. Don’t worry, you don’t have to manually preview your email in the hundreds of email clients your audience uses.
Automatically preview your emails in 100+ email clients and devices using Litmus Email Previews in Litmus Preview & QA to see how your subscribers see your emails. And when you send your email directly to Litmus using your unique Litmus test address, you’ll be able to catch any rendering issues caused by code changes your email service provider (ESP) has made to your email. (Unfortunately, that can happen!)
You can also easily flag problematic previews for review and then filter previews by the ones you’ve flagged to focus your QA process.
Sometimes, images can prove to be too large to properly load. Your subscriber could be on a less-than-reliable mobile network. Or maybe you’re including retina images for high-DPI displays, maybe you’re sending out an email entirely made of images (but we hope you’re not!)—whatever the reason, you want to make sure you’re optimizing those images for your subscribers.
If your images take too long to load, your message may be lost, and your subscribers may abandon your email without taking any action. With Litmus Previews & QA, you can double check how quickly—or slowly—your images load to see if you need to reconsider using certain imagery or consider compressing those images.
While you can do everything in your power to optimize your images so that they load as quickly as possible, you may still have some subscribers that have images off by default in their inbox. In that case, you want to make sure to add ALT text to any image that would add value for the subscriber. In Litmus Previews & QA, you can turn images off to preview your email and how it would appear with any ALT text you have set up.
Get your team onboard
Get your request for Litmus approved—by the whole team—with these easy-to-reference talking points.
Let’s say your email has an amazing subject line and you’ve piqued your audience’s interest. They click through your email—but that click takes them to… nowhere. Oops!
Litmus Email Guardian proactively monitors your the links in your emails so you can catch broken links before a subscriber reaches out to you.
When a subscriber clicks a link, that request is sent to the website where your content is hosted. If the website can’t return the content to a subscriber through the link provided, the hosted website will communicate using status codes.
We report those back to you, automatically! Email Guardian monitors your email links, so you have peace of mind your links are working even after you have tested them. This is great for your most-used email templates or transactional emails that you are not running QA on before each send.
Keep a pulse on automated emails and frequently used email templates by turning on Email Guardian after you have QA’d your email!
When you turn on Email Guardian we alert you of unexpected email client changes or broken/slow-to-loading links or images that might impact the way your subscribers experience your email. You’ll also receive an email notification so you can get to the bottom of the problem, retest your email, and continue monitoring for future changes, all within Litmus.
Transform your email testing process and automate these manual tasks, so you can spend more time perfecting your email marketing strategy.
Hitting “send” doesn’t have to be stressful
See what your emails look like in 100+ email clients and shave hours off your QA process, with Litmus email testing. Learn more.
Kat Roberts
Kat Roberts is a Customer Support Specialist at Litmus
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