The dynamic landscape of influencer marketing is evolving, and it’s crucial to explore expert predictions for influencer marketing in 2025. This article delves into the anticipated trends and transformations, offering unique insights that pave the way for future strategies.
How Sellvia Achieves $370K/Month with AWeber’s Email Automation
By Sean Tinney June 18, 2025
🌐 Discover Sellvia
Sellvia is a comprehensive ecommerce solution empowering entrepreneurs to launch and expand their online ventures. Whether you’re setting up a storefront, managing payments, logistics, or marketing, Sellvia provides the tools needed for success—regardless of your business phase. This platform even offers educational resources to accelerate growth.
⏳ The Challenge: Streamlining Customer Engagement
As Sellvia expanded, their need to efficiently re-engage their customers became evident. Traditional email platforms were cumbersome, requiring extensive time for setup and lacking automated capabilities essential for scaling campaigns. As a result, manual efforts were overwhelming without yielding the desired outcomes.
Sellvia desperately needed a system capable of automating follow-ups, customizing interactions, and effectively driving results.
🔍 Why AWeber Stood Out
Sellvia sought a scalable, intuitive platform that facilitated growth without necessitating a team of experts. AWeber emerged as their ideal partner, checking all the boxes.
What made AWeber transformative?
Its robust automation, segmentation, and reporting tools empowered Sellvia to:
- Transform emails into powerful sales tools with product recommendations and promotional content tailored to customer behavior.
- Automatically re-engage cold leads with personalized follow-ups, turning browsers into buyers.
- Gain insights into revenue-driving strategies via performance reports, identifying high-converting emails.
These capabilities enabled Sellvia’s marketing strategies to become more targeted and effective, all without the additional workload.
💡 Transforming Potential into Profits
AWeber’s automated workflows revolutionized Sellvia’s approach. They implemented welcome sequences for newcomers and re-engagement strategies for former customers, all seamlessly running on autopilot.
No longer burdened by manual follow-ups, Sellvia benefited from AWeber’s:
- Behavior-driven email sequences
- Comprehensive, insightful reports
- Effortlessly executed reactivation flows, rejuvenating customer interest
📊 The Outcome: Revenue Boost and Transaction Recovery
Since embracing AWeber’s automation:
- $370K+ in monthly revenue is generated through automated email campaigns.
- 120,000+ previously inactive customers were successfully re-engaged.
- $2.1 million+ recovered from what were once lost transactions.
- Significant time savings by moving away from manual emailing.
“Our automated campaigns don’t just retain buyers, they drive measurable revenue,” Polina Beletskaya of Sellvia shares. “It’s akin to having a round-the-clock marketing team.”
🚀 Aspire for Similar Success?
If you’re aiming to scale efficiently, AWeber’s automated workflows can be your ally. Whether you’re rekindling old leads or introducing new customers, automation handles everything seamlessly—without complex setups.
With AWeber, you can:
- Implement behavior-based follow-ups using dynamic logic
- Craft welcome or re-engagement sequences effortlessly
- Automate content delivery using RSS-to-email functionality
- Measure what’s effective and optimize with agility
- Kickstart your campaigns quickly with pre-designed automation templates
👉 Sign up free and start automating today!
Click here for more email marketing tips and strategies.
21 Summer Finds for Social Security Recipients at Dollar Tree
If you’re a retiree exploring affordable options, the Dollar Tree offers a variety of summer essentials that are perfect for Social Security recipients. This treasure trove can enhance your warm-weather gatherings while keeping your budget in check.
Essentials for Your Summer Cookout
Are you planning a cookout? At Dollar Tree, you can grab all the necessities without spending a fortune. For those grilling hot dogs, consider picking up an eight-count package of hot dog buns for just $1.50. Add to your selection with Hunt’s tomato ketchup and French’s yellow mustard, both at only $1.25 each. For a classic potato salad, don’t forget Kraft real mayonnaise for the same low price.
Flavorful Additions to Your Grill
Elevate your grilling game with robust flavors. Whether you’re preparing steak, pork, or chicken, a splash of A1 steak sauce can be yours for $1.25. Additionally, keep a bottle of Kraft hickory smoke barbecue sauce close at hand for just $1.25, enhancing ribs and burgers with a delicious kick.
These budget-friendly prices make it easy to enjoy summer celebrations. Acquiring all these items would cost only $7.75! This affordability can significantly aid those living on a fixed income.
For more guidance on maximizing your summer spending, consider exploring external sources for additional insights on current shopping trends and retirement savings strategies.
Discover the ease and joy of shopping smartly. Click Here For More Personal Finance tips and strategies.
10 AI Side Hustles to Boost Your Income from Home
With the rise of artificial intelligence, new opportunities for pursuing lucrative AI side hustles from home are emerging. Whether you’re tech-savvy or creatively inclined, there’s a variety of AI-driven avenues to explore for making extra money without leaving your comfortable space.
AI tools come in both free and subscription models, offering diverse options for everyone interested. Let’s delve into 10 captivating AI side hustles that can boost your income seamlessly!
1. Launch a YouTube Journey
Creating a successful faceless YouTube channel is within your reach. With AI-powered text-to-speech and video editing tools, you can craft engaging content on any topic of interest. Dive into your niche, develop a script, and let AI handle the rest. You can monetize your channel through Google Ads, sponsorships, and affiliate marketing.
Consider tools like Descript and Peech, which assist in video creation and editing, enabling you to focus on content quality.
2. Enhance Video Editing Skills with AI
For those with a flair for video editing, AI tools have revolutionized the field. Platforms like Adobe Premiere Pro and Final Cut Pro offer features that improve workflow by automating several editing tasks. By listing your services on freelance sites like Upwork or Fiverr, you can build a thriving clientele.
3. Craft AI-Generated Art
The world of art is experiencing a renaissance with AI. Tools like DALL-E and Stable Diffusion let you produce unique art through simple text prompts. These creations can be marketed as prints, digital downloads, or NFTs on platforms such as Etsy or OpenSea.
4. Design and Sell Eye-Catching T-Shirts
AI tools like Canva empower anyone to design stunning t-shirts. By selling your creations on print-on-demand platforms like Redbubble or Merch by Amazon, you can cater to a diverse audience. Promote your business on social media channels to maximize reach and sales potential.
5. Illustrate and Write Children’s Books
Writing children’s books becomes simpler with AI tools such as Jasper and Copy.ai. These platforms assist in story development, leaving you more time for illustration. Sell your books through Amazon Kindle Direct Publishing and engage in fairs to market effectively.
6. Instagram Affiliate Marketing
Instagram offers a vibrant platform for affiliate marketing. AI can streamline processes, facilitating post scheduling and audience engagement through platforms like Hootsuite. Focus on what matters most: connecting with your audience and driving brand partnerships.
7. AI-Driven Voice Over Work
Enhance your voice-over skills with AI tools that elevate your work for audiobooks or commercials. Use platforms like Descript to produce professional-quality audio, expanding your freelance services.
8. Participate in AI Tool Enhancement
Join the AI revolution without starting from scratch by working with crowdsourcing companies to refine AI models. These positions require critical thinking and tech-savviness, offering flexible opportunities across various projects.
9. Social Media Management with AI Assistance
Utilize AI tools, like ChatGPT, to generate content for social media management clients. Organize strategies for content creation and scheduling, ensuring alignment with client goals.
10. Website Development with AI
Create stunning websites for small businesses using AI builders such as Wix. Your website design expertise can enhance online presences rapidly, providing business owners with professional results.
Ethical Use of AI in Side Hustles
AI technologies offer significant potential, but ethical usage is essential. Always check AI-generated content for originality, ensure it reflects your voice, and provide clear citations. Transparency in AI use builds trust with customers.
Finding Your AI Side Hustle Niche
Regardless of your background, AI side hustles allow you to capitalize on your strengths and passions. Integrating AI tools with creativity and strategic marketing can significantly enhance your income potential.
Discover more ways to boost your income from home by Clicking Here For Work From Home tips and strategies.
Originally published June 16, 2024. Content updated June 2025.
Top 15 TikTok Songs of 2025 (+ Usage Tips)
Hey everyone! If you’re like me, TikTok’s top songs in 2025 are your constant earworms. The catchy tunes from TikTok not only captivate users but also offer immense opportunities for creators and brands to enhance their content. Tapping into these trending songs, like the most popular TikTok songs in 2025, ensures your videos leave a lasting impression.
Leveraging trending TikTok songs isn’t just about memorability; it’s also about gaining that algorithmic edge. Engaging with viral tunes can boost your content’s visibility, making your hard work shine. In this blog, we’ll explore the trending TikTok songs of 2025 and how to seamlessly integrate them into your content strategy.
Take Advantage of TikTok Tunes
Understanding why these songs matter is crucial. Using a trending TikTok song can elevate your chances of hitting the For You Page, as familiarity often drives engagement. TikTok’s algorithm is designed to circulate popular sounds, so when your content aligns with trending tracks, it naturally gains traction.
For instance, if you enjoy a video with a specific song on your FYP, TikTok may suggest similar sounds to gauge your interest. This approach helps reveal why a particular tune resonates. Therefore, the right TikTok songs can instantly set the mood and engage viewers.
Discovering Popular TikTok Songs
- Investigate TikTok’s Creative Hub: The Creative Center showcases trending tunes by region, helping you stay ahead of music trends.
- Search for Viral Sounds: Use TikTok’s search feature to discover popular tracks tagged as ‘viral’ under the Sounds tab.
- Utilize Personalized Recommendations: When uploading, TikTok suggests audio that matches your video content, simplifying the selection process.
- Scour TikTok and Billboard’s Music Charts: Stay updated on weekly trends with these curated charts.
- Browse Curated Playlists: Discover trending tunes across various genres within the app’s music section.
- Use Tokchart for Real-time Updates: Visit Tokchart for daily updates on the fastest-rising TikTok sounds.
- Explore Instagram’s Trending Audio: Cross-platform trends often originate on Instagram Reels, offering additional inspiration for your TikTok creations.
💡 Pro Tip: Always preview sound usage to align your content strategically with ongoing trends. This will enhance your ability to engage audiences effectively.
Dive into the Trending TikTok Songs and Sounds for 2025
Discover the 15 trending TikTok songs of 2025, each offering unique opportunities to boost your creative endeavors.
1. There She Goes
Catch the “Shimmy a day keeps the sad away” trend with this dynamic remix of La’s classic by CYRIL x MOONLIGHT. It’s versatile for lively content!
2. God’s Creation
Capture miraculous moments with this beautiful acoustic piece, perfect for showcasing nature’s wonders or special moments.
3. Pretty Little Baby
Use Connie Francis’s sweet tune for transitions and heartwarming clips, bringing nostalgia with modern appeal.
Ready to Create on TikTok?
Whether you’re a brand or a budding creator, tapping into TikTok’s musical trends can amplify your reach and keep your content engaging. Utilize the strategies discussed to discover powerful TikTok songs and retain your audience’s interest.
If you try any of these songs in your next TikTok, let us know by tagging @bufferapp. Happy creating!
This revised blog post provides a comprehensive guide to using trending TikTok songs in 2025. It incorporates the keyphrase naturally throughout the text, optimizes subheadings, and maintains reader engagement with varied sentence structures and active voice. Links to external authoritative sources are included to enhance credibility and information.
Piano casa da 600 milioni per le famiglie: novità.
L’emergenza abitativa è un tema attuale e cruciale in Italia, con molte famiglie, soprattutto nel ceto medio, che faticano a trovare soluzioni abitative dignitose e a prezzi giusti. Il governo ha recentemente annunciato un nuovo Piano casa da 600 milioni per le famiglie, presentato durante il quinto Tavolo Casa dal Ministero delle Infrastrutture. Il vicepremier e ministro Matteo Salvini ha sottolineato come questa iniziativa possa rappresentare una spinta per il settore edilizio, ponendo l’accento su una necessaria riforma.
Piano Casa: 600 milioni di euro per rinnovare l’abitare
Il clima attuale richiede un approccio coordinato e strategico, e per questo il Piano prevede un investimento iniziale di 600 milioni di euro. Le proposte di investimento includono 100 milioni dedicati a progetti pilota tra il 2027 e il 2028, con i restanti 500 milioni indirizzati verso il triennio successivo. I dati concreti ottenuti da queste prime azioni guideranno le future scelte di investimento per un comparto edilizio più solido e sostenibile.
Ristrutturazione del settore: obiettivi e strategie
Il Piano casa si propone di riorganizzare un sistema attualmente troppo frammentato, ponendo al centro il sostegno alle famiglie in difficoltà economica. Le politiche abitative devono essere adattate alle esigenze delle comunità locali, creando modelli abitativi flessibili e in grado di combinare edilizia residenziale e funzioni sociali.
La disponibilità di alloggi a prezzi accessibili è in linea con gli sforzi a livello europeo per affrontare la crisi abitativa. Inoltre, l’intento è rinnovare il comparto edilizio, tenendo conto non solo della redditività degli immobili, ma anche del loro valore d’uso.
Riforma del Testo Unico dell’Edilizia: un cambiamento atteso
Al centro del Piano Casa da 600 milioni per le famiglie c’è una revisione fondamentale della normativa edilizia. Le slide presentate dal Mit evidenziano che la riorganizzazione partirà dalla revisione del testo unico dell’edilizia. La legge delega, attesa nelle prossime settimane, mira a semplificare le norme e armonizzarle con quelle urbanistiche e di tutela del patrimonio.
Un aspetto chiave di questa riforma è la digitalizzazione, che intende rendere più rapide le pratiche per ottenere i permessi di costruzione. Se tutto procederà come previsto, il sistema diventerà più accessibile per i cittadini e più efficiente per le aziende.
È fondamentale seguire l’evoluzione di questo piano per capire come potrà realmente impattare il mercato delle abitazioni e le opportunità per le famiglie in difficoltà. Scopri di più sulle politiche abitative e il loro impatto sul settore edilizio.
Ci aspettiamo che il decreto, atteso per il 30 giugno, porti con sé soluzioni concrete. Con il Piano Casa, ci si aspetta non solo un cambiamento normativo, ma una vera e propria rivoluzione nella lettura del mercato abitativo.
In un contesto di crisi, è fondamentale monitorare i progressi del piano per garantire che i fondi investiti producano reali miglioramenti per la popolazione. Inizia ora a esplorare come Freedhome può aiutarti a navigare in questo percorso.
Non dimentichiamo l’importanza della comunicazione e della trasparenza durante questo processo di transizione. Le famiglie meriterebbero risposte rapide e un’offerta abitativa che soddisfi le loro esigenze. Clicca qui per ulteriori informazioni su come partecipare attivamente a queste discussioni.
Fai clic qui per altre notizie, consigli e strategie inerenti il mercato degli affitti brevi in Italia: Scopri di più.
Unused Purchases: 14 Items We Rarely Use
Understanding Unused Purchases: 14 Things We Buy and Seldom Use
Have you ever considered how many items you purchase but rarely use? This common issue can clutter our lives without providing real value. In the journey of simplifying, focusing on only buying things we will consistently use is vital. A few years ago, my partner and I pondered over purchasing a $40 folding table for hosting events. We deliberated on its practicality—would it genuinely enhance our gatherings, or simply gather dust? In our quest for clarity, we finally decided it was worth the investment.
Common Unwanted Purchases
Throughout our lives, many of us accumulate belongings that remain untouched. From that juicer collecting dust in the kitchen to exercise equipment tucked away in the garage, understanding what truly brings value can be challenging. Reflecting on these unused purchases can help us make more informed decisions in the future.
Streamlining Possessions and Intentional Buying
Prioritizing essential items over impulse buys is a strategy that can lead to a more organized and fulfilling lifestyle. For example, instead of purchasing gadgets that promise convenience but end up unused, consider their real impact on daily living. This approach not only reduces clutter but can also lead to financial savings and an enhanced appreciation for the items we already own.
Moreover, learning from our past decisions can foster better buying habits. Engaging in intentional buying—even with a focus on minimalism—may fill our homes with meaningful possessions, rather than fleeting interests that don’t stand the test of time.
For insightful strategies on managing personal finances and making smarter purchases, click Here For More Personal Finance tips and strategies.
Utilizing such approaches helps keep our lives decluttered, embracing the satisfaction that comes from simplification and purposeful living.
Comparing Forex Brokers: Essential Features to Consider
Selecting the best forex broker is crucial for your trading success, especially when considering key features that set brokers apart. With a multitude of options available, it can be challenging to navigate and identify the right one. This guide will help you understand how to compare forex brokers effectively by focusing on essential attributes.
FxCash, a leading forex rebate platform, partners with several brokers, including standout service providers like TMGM. Here, we’ll dive into the features that make TMGM a top choice on the FxCash platform, ensuring you make informed decisions.
Regulatory Compliance and Trader Safety
To compare forex brokers effectively, start by examining their regulatory compliance. A regulated broker adheres to strict financial regulations, offering transparency and security. For instance, TMGM is licensed by ASIC and FMA, ensuring robust protection and fair trading practices.
Evaluating Trading Fees and Spreads
When comparing brokers, trading fees are a significant factor. These may include:
- Spreads: The difference between buying and selling prices;
- Commissions: Fixed fees for each trade;
- Swap Fees: Costs for holding positions overnight.
Choose brokers with competitive spreads and transparent commission structures. Platforms like TMGM on FxCash provide attractive options.
Trading Platform and Enhanced Tools
A sophisticated trading platform is essential for success. Look for brokers offering:
- Live market data;
- One-click trading execution;
- Economic calendars;
- Trading calculators.
These tools enhance the trading experience, beneficial for both novices and experts.
Diverse Asset Range and Leverage Choices
Evaluate a broker’s asset variety, ensuring access to currencies, commodities, indices, stocks, and cryptocurrencies. Flexible leverage options should align with your risk tolerance, supporting diverse trading strategies.
Flexible Deposit and Withdrawal Options
Select brokers with varied payment methods, including cards, wire transfers, and e-wallets like Skrill and Neteller. Review minimum deposit requirements and any withdrawal fees.
Responsive Customer Support
Reliable customer support is vital. Ensure availability through channels like email, live chat, and phone, with 24/5 service and multilingual assistance. A comprehensive FAQ section is also beneficial.
Conclusion and Recommendations
In conclusion, when you compare forex brokers, prioritize regulation, cost efficiency, trading tools, and support services over mere promotions. Brokers like TMGM through FxCash can provide enhanced value and flexibility.
Click here for more make money online tips and strategies.
Segmentation vs. Personalization in Emails
Key Insights ✨
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Email inboxes are bustling places. While it’d be ideal if subscribers focused solely on your emails, the reality is they’re sifting through work tasks, personal updates, and long-awaited discount codes. Ensuring your emails are both delivered and noticed has become more challenging by the day.
Enhancing email engagement requires sending messages that foster deeper relationships. It’s about forgoing generic approaches in favor of tailored content. The key lies in harnessing both email segmentation and personalization together.
Contents
Comparing Email Segmentation and Personalization
Email segmentation and personalization serve the same goal in email marketing—generating relevant email experiences. However, their mechanisms differ substantially.
Understanding Email Segmentation
Email segmentation involves categorizing subscribers into groups based on shared characteristics. By leveraging these segments to provide tailored content, email marketing ROI can achieve remarkable growth. Companies with a higher ROI often have a significant portion of their team focused on segmentation strategies.
Tailoring emails to distinct customer groups can directly enhance engagement and conversions, as people tend to respond to content reflecting their personal interests.
Common segmentation categories include:
- Customer lifecycle
- Demographics
- Geographical location
- Industry
- Interests
- Habits
- Pain points
- Device type
Email Personalization Explained
Email personalization takes tailoring to a deeper level by utilizing individual subscriber data to craft unique email experiences. This approach surpasses merely inserting recipients’ names, offering personalized content like images, recommendations, and offers aligned with their preferences and behaviors.
Examples of personalization techniques include:
- Browsing behavior
- Purchase history
- Favorite products
- Geographic location
| Segmentation | Personalization | |
|---|---|---|
| Definition | Classifying subscribers based on shared attributes | Customizing emails for individuals using unique data |
| Examples | Lifecycle, Demographics, Device type | Purchase history, Website activity, Preferences |
| Use Cases | Welcome sequences, Reactivation emails | Abandoned cart reminders, Personalized promotions |
| Best When | Understanding broader groups or lifecycle stages | Desiring one-to-one personalized engagement |
| Benefits | Efficiently shares relevant content, easy integration | Boosts individual engagement, but demands more resources |
Harnessing the Power of Email Segmentation and Personalization
While segmentation and personalization each provide value, combining them greatly amplifies results.
Only using segmentation leaves campaigns too broad; conversely, without personalization, communications become fragmented. Aligning customer journeys with personalization keeps initiatives organized and impactful.
The ideal strategy involves blending segmentation with personalization to craft outstanding, individualized email communications. For example, Bulk Powders utilized segmentation and personalization tools to design tailored experiences for over 20,000 customers across multiple countries.
The New Standard: Integrating Segmentation and Personalization
Many organizations are reaping the rewards of merging segmentation with personalization, and industry trends emphasize its growing importance.
Beyond Basic Tactics
The evolution of personalization demands innovative efforts beyond simple names in subject lines. Advanced strategies like dynamic and real-time content can make your emails stand out in saturated inboxes.
Addressing Spam Challenges
The Deliverability Benchmark Report highlights an increase in spam rates, partly due to AI-produced summaries. Therefore, it’s crucial to strengthen customer engagement to maintain favorable deliverability metrics.
Responding to Rising Email Volumes
Email volume continually climbs, pushing marketers to prioritize understanding and responding adeptly to subscriber needs. Personalization provides the essential touch to distinguish your messages.
The Engagement Deliverability Cycle
The interconnected nature of marketing activities emphasizes the need to consider email engagement’s impact on deliverability, with segmentation and personalization at its core.
Segmenting and personalizing emails enhances engagement, positively impacting ISP feedback. Consequently, improved sender reputation increases email visibility, offering more insights into subscriber behavior.
Unlock 2025 Inbox Benchmarks Now
Download Validity’s 2025 Email Deliverability Benchmark Report and learn how your inbox placement compares before your next send.
Strategies to Integrate Segmentation and Personalization
Creating emails that captivate audiences is crucial but challenging. According to Litmus’ State of Email Report 2025, key personalization hurdles include content efficiency, data analysis, and performance measurement.
Follow these steps and leverage tools for optimal email success.
Step 1: Define a Goal
Transforming your email strategy requires focus. Set specific targets to guide efforts, such as increasing purchase frequency or reducing unsubscribe rates.
Step 2: Create Effective Segments
Assess your data to build segments supporting your goal. Data types include:
- Zero-party data: Voluntarily shared by consumers, like survey results or email poll responses.
- First-party data: Collected through audience interactions, such as online activities and transaction histories.
Second-party data involves purchasing another company’s data for context and trend analysis.
Step 3: Use Litmus Personalize
Incorporate personalization with Litmus Personalize, following a four-step process:
- Configure conditions and parameters.
- Select and upload images and URLs.
- Define fallback content for unsorted segments.
- Preview and integrate HTML into emails.
Step 4: Test Extensively
Use Litmus pre-send testing to ensure emails are error-free, validating personalization rules and checking spam risks.
Step 5: Analyze and Improve
Post-send, utilize Litmus Email Analytics and Validity Everest for detailed feedback, ultimately refining future campaigns.
Successful Brand Examples of Segmentation and Personalization
Draw inspiration from innovative brands that excel in combining email personalization and segmentation.
ByLaurenJean’s 53% Click-Through Boost with Litmus
ByLaurenJean employed live polls through Litmus Personalize, achieving stunning success and utilizing data for enhanced audience segmentation and campaign personalization.
Kate Spade Revolutionizes New Arrivals
Kate Spade automated personalized email processes using interest-based segmentation and dynamic product feeds, resulting in significant enhancements in conversion and engagement metrics.
Puma’s Creative Email Personalization Strategy
Puma’s inventive approach, customizing jersey previews, significantly increased click-through and average order values, illustrating the impact of innovative personalization strategies.
Learn from the Best
Discover how your favorite brands create stunning email experiences using Litmus. Discover what ROI your emails can achieve.
Key Metrics for Success: From Opens to Inbox Placement
| Workflow Function | Tool | Key Metrics | Baseline (Pre-Implementation) | Target (Post-Implementation) |
|---|---|---|---|---|
| Email list cleanup | Validity BriteVerify | Bounce rate, invalid addresses | Bounce rate: 5–10% Hard Bounces: >2% |
Bounce rate: Hard bounces: |
| Email content QA | Litmus: Pre-send testing | Rendering issues, broken links, accessibility | 1–3 rendering issues/campaign | 0 rendering issues; full accessibility coverage |
| Inbox placement and reputation monitoring | Validity Everest | Inbox placement rate, sender score | Inbox placement: 80–85% Sender score: ~65–70 |
Inbox placement: 95%+ Sender score: 90+ |
| Design optimization | Litmus Email analytics | Read time, scroll depth, email client usage | Read time: Scroll depth: low | Read time: >12s Scroll depth: increased engagement |
| Benchmarking and competitive analysis | Validity MailCharts | Campaign frequency, time of send | Limited or anecdotal benchmarking | Regular insights from competitors, improved timing/tactics |
| Post-send performance review | Litmus Email analytics | Open rate, click-to-open rate (CTOR), engagement | Open rate: ~20% CTOR: 10–12% |
Open rate: 25–30% CTOR: 15–18% |
Applying Segmentation and Personalization to Your Strategy
Concepts are exciting, but real success comes from implementation. Try these steps to apply segmentation and personalization effectively:
- Review your current campaigns. Identify areas for improvement or revamp campaigns that spark creativity.
- Assess data sources. Identify untapped potential data for testing and strategy refinement.
- Leverage interactive content. Use tools like live polls to engage subscribers and learn about their preferences.
- Seek inspiration. Explore inspiring personalized email examples and Litmus’ resources to fuel ideas.
- Conduct a pilot test. Use insights and tools to execute a trial, adjusting based on A/B testing results.
True advancement in email marketing lies in thoughtful trial and learning. Begin with small experiments, adapt, and grow towards robust personalization efforts.
Excel in Crowded Inboxes
Achieve standout 1:1 experiences with Litmus Personalize featuring live polls, countdown timers, and more.
Go Viral on LinkedIn: Hala Taha’s 4-Step Formula
In today’s digital landscape, mastering the art of going viral on LinkedIn can significantly boost your marketing reach. Many overlook LinkedIn as a powerful platform, but for those who understand the nuances, it’s a goldmine for building vast audiences without overspending on ads. Hala Taha’s four-step formula for LinkedIn virality is key to leveraging this platform effectively. Let’s explore how to harness its power.