Guide to Guest Posting for Buffer

Discover how to guest post for Buffer with our newly launched, invigorated Guest Post Program. Seamlessly integrating themes to enrich every contribution, this program invites you to share your unique insights into successful systems, workflows, and strategies.

Unlike traditional open submissions, our approach creates a thoughtful collaborative atmosphere. We’re committed to showcasing stories that emphasize social media growth through sustainable practices.

Benefits of the New Program

Previously, we accepted guest contributions all year long; however, our small team struggled to maintain a high standard due to sheer volume. This structured, cohort-based model is our answer.

Key changes include:

• Application windows are now open at specific times (including now!)
• A select group of contributors (fewer than 10) will be chosen each round
• We offer prompts, templates, and asynchronous editing support
• Stories will be published on the Buffer blog and reach our extensive audience

This structured method highlights the brilliant work of creators.

Motivations for Contributing to Buffer

Participation in the Buffer blog grants you several advantages:

• Your story is developed with support from our Editorial team
• Inclusion in a curated group of real creators sharing practical strategies
• Your guest post gains exposure through Buffer’s channels and newsletter

This is perfect for those wanting to enhance their brand and writing skills.

This Round’s Focus: Embracing Growth Systems

We’re focusing on how sustainable systems can significantly impact social growth. Share your proven, repeatable systems and strategies—what worked, what didn’t, and what innovations you embraced.

Real-world examples might include bespoke content workflows or innovative strategies leveraging emerging platforms, such as Instagram batching or LinkedIn carousels. We are looking for genuine systems that have facilitated creators’ consistency and growth.

If you’ve developed an effective approach, we want your story to inspire others.

Ready to join? Then send us your pitch!

Crafting an Effective Pitch

As you prepare your proposal, consider:

• Does your system solve a prevalent challenge within the creator community?
• Are you able to guide readers comprehensively through your process?
• Do you feel comfortable sharing detailed examples, screenshots, or outcomes?
• Is your system associated with a specific tool or platform, like Buffer?

Examples of Strong Pitch Topics

• “How I attracted 1,000 followers on Threads using a newsletter in one month”
• “How weekly Instagram Reels batching curbed my burnout”
• “Building a Notion system to schedule a year’s content”
• “Daily carousels on LinkedIn: What a month taught me”

Program Details

Here’s what to expect as a cohort member:

1. Submit your pitch: Fill out the form below with pitches aligned with the theme: “The System That Helped Me Grow.”

2. Fast review process: After applications close, we’ll select contributors and notify them by mid-August.

3. Shape your narrative with us: From brainstorming to final draft, you’ll receive:

• A detailed writing brief and template
• Feedback and angle guidance via email or Discord
• Asynchronous editing support with constructive guidance

We’re here to polish and enhance your story, regardless of your writing skill.

4. Publication: Your article will be:

• Highlighted on the Buffer blog with full attribution
• Promoted across our social media and newsletters
• Scheduled to ensure optimal visibility for each article

Program Timeline

• July 17: Applications open
• July 28: Applications close
• August 18: Kickoff for cohort and writing begins
• September 15: Articles published weekly

Ideal Candidates

This invitation is for individuals who:

• Create, market, or engage in community building
• Utilize effective, replicable systems for growth on platforms
• Are eager to share both successes and lessons learned
• Can commit to drafting with our team’s support throughout August and September

When Not to Apply

This isn’t appropriate for:

• Freelance writers with unrelated topics
• Those looking for paid blogging roles
• Individuals focused on link-building for unrelated products/services

We’re interested in genuine stories from true creators—not agency pitches.

🔗 Ready to Apply?

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Deadline: July 28, 2025

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