While important, maintaining a vibrant and engaged subscriber list is an ongoing challenge. Over time, subscribers can easily disengage, and the once-frequent opens and clicks can dwindle. But here’s the good news: a dormant email list doesn’t have to be a lost cause.
In this article, we explore the art of re-engagement with the help of Benchmark Email. Join us as we uncover the strategies, tactics, and step-by-step guidance needed to resurrect your dormant list and transform it into an active and responsive audience. With Benchmark Email as your ally, re-engaging subscribers and achieving your email marketing goals is not just a possibility; it’s a practical reality.
Why is an Engaged Email List Important?
Having an engaged email list is of paramount importance for several compelling reasons. First and foremost, engagement is a clear indicator of the quality of your email marketing efforts. An engaged audience opens and interacts with your emails and represents a pool of potential customers who are genuinely interested in your products, services, or content. This heightened interest translates directly into increased conversion rates, whether purchasing, signing up for a webinar, or taking another desired action.
Moreover, engaged subscribers are pivotal in maintaining a positive email domain reputation. Email and internet service providers monitor engagement metrics and spam complaints to determine the legitimacy and relevance of your emails. High engagement signals to ESPs that your emails are valuable and solicited, resulting in better inbox placement and a reduced likelihood of being marked as spam.
Beyond the technical aspects, engaged subscribers also provide an invaluable feedback loop. They are more likely to provide insights through responses, feedback forms, or surveys, helping you refine your offerings and tailor your content to their preferences. This, in turn, fosters stronger customer relationships and brand loyalty.
An engaged email list is not just a metric to boast about but a cornerstone of effective email marketing. It drives conversions, enhances email deliverability, and offers direct communication with your most interested and loyal audience. Cultivating and nurturing this engagement is an ongoing process that pays off with improved ROI, customer retention, and the overall success of your email marketing campaigns.
How to Identify Dormant Contacts and Send Re-engagement Campaigns Using Benchmark Email
Identifying dormant contacts in your Benchmark Email account is crucial in re-engaging them and optimizing your email marketing efforts. Here’s a step-by-step guide on how to identify these dormant contacts:
1. Log In to Your Benchmark Email Account
Go to the Benchmark Email website and log in to your account.
2. Access Your List or Audience
From the Benchmark Email dashboard, click “Contacts” and select “Lists,” where you manage your email lists.
3. Select the List or Audience You Want to Review
Choose the specific email list or audience you want to analyze for dormant contacts. Click on the list name to access its details.
4. Sort Contacts by Engagement Metrics
Once inside the list or audience details, select the “Clean List” feature at the top.
Then, select “Contacts that have not opened in the last” and select the time frame.
Then select the option “Create New List.”
5. Save the Dormant Segment
The list will be automatically saved to your contacts list; however, please rename it if you’d like.
6. Plan Re-Engagement Campaigns
With your dormant segment identified, plan and execute re-engagement campaigns tailored to these contacts. Craft compelling content and incentives to encourage them to re-engage with your emails. Make sure you include the following:
- How they got on your list
- What types of emails can they expect to receive
- Would they like to unsubscribe?
7. Monitor Progress
Continuously monitor the effectiveness of your re-engagement campaigns. Track metrics such as open rates, click-through rates, and conversions to assess whether your efforts successfully reactivate dormant contacts.
This step-by-step process is just one way to identify dormant subscribers using Benchmark Email. Download our webinar recording below for more methods that will help you ensure your email subscribers stay engaged with your brand.
The Double Engagement Playbook: How Two Emails Can Lead to Maximum Engagement
Author Bio:
Content Marketing Manager
Discover more from Make Money Online and Work From Anywhere
Subscribe to get the latest posts sent to your email.
