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Your gateway to effective CTAs is understanding bulletproof email buttons. Think of your website as a store and your email as the window display. Yet, without an engaging call-to-action (CTA) button, your subscribers may pass by without a click.
We aim to guide you in crafting bulletproof email buttons that are visually appealing and fully functional, regardless of email client or user preferences.
In this article, we’ll explore how to design bulletproof buttons to enhance user experience and improve your email campaign performance.
Contents Overview
Understanding Bulletproof Buttons
Bulletproof email buttons, unlike image-based ones, are created using HTML and CSS. This ensures they remain visible even when images are disabled, making them truly “bulletproof.” Additionally, they allow for quick updates without the hassle of graphic design tools.
Why Avoid Image-Based Buttons?
While image-based buttons may appear consistent in email clients, they become ineffective when images are turned off or for those using screen readers. Such buttons reduce email accessibility, potentially leading to lost engagement opportunities.
Elements of Effective Button Design
Email Button Shapes
To ensure that subscribers recognize a click opportunity, stick to standard button shapes like rounded, square, pill, or ghost buttons. Familiar shapes help users easily identify and interact with CTAs.
Email Button Size
Buttons should be between 42px and 72px for mobile usability, as noted in the UX Movement. This sizing ensures clarity and easy interaction across all devices.
Space and Padding
White space and padding are critical for making buttons distinctive and clickable. Adequate spacing prevents incorrect clicks, particularly in text-heavy emails.
Interactive Feedback
Where compatible, adding interactive elements such as color changes can visually indicate a button’s clickability, enhancing the user’s experience.
Email Button Text*
Craft concise, actionable button text (one to five words) to clearly direct subscribers on the desired action.
Five Methods for Coding Bulletproof CTAs
With varying email renderings across clients, achieving a universal button style is challenging. However, using methods like conditional-padding, you can ensure that buttons perform consistently, reaching your diverse subscriber base.
1. Conditional-Padding Buttons
Use conditional styling for buttons across different email clients. This involves utilizing separate code for specific clients like Outlook, ensuring a consistent appearance.
Click Here For More Email Marketing Tips and Strategies.
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