If promoting your brand during the Kansas City Chiefs versus Philadelphia Eagles showdown at the Super Bowl is out of your price range, consider exploring other impactful marketing alternatives. You don’t need a multi-million-dollar Super Bowl ad to connect with your audience. There are numerous creative strategies you can employ that are both cost-effective and impactful.
Explore these eight alternatives to Super Bowl ads for impactful yet budget-friendly marketing strategies.
Below, discover how renowned brands creatively diverged from traditional Super Bowl advertising and find professional strategies for leveraging Super Bowl alternatives effectively.
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Innovative Marketing Strategies of Big Brands Outside the Super Bowl Ads
In 2021, many significant brands, including Budweiser, Coca-Cola, and Pepsi, chose to skip the Super Bowl advertising frenzy, directing their budgets towards impactful causes or unique campaigns.
Perdue Chicken: Bringing Humor to the Game
On February 9, Perdue, instead of buying a costly Super Bowl ad, is going live on Instagram with Wayne Brady for a host of comedic content.
Captain Morgan: Transforming Tradition
In New Orleans, Captain Morgan debuts its Rum Street activation, blending live events and online interactions, enhancing engagement without a traditional commercial.
According to Jenna Guarneri, CEO of JMG Public Relations, interactive events are powerful because they foster direct interaction with audiences.
Duolingo: Turning Risk into Success
Duolingo ventured with an innovative five-second ad followed by a massive push notification campaign, reinforcing engagement at scale on a budget.
Cost-Effective Alternatives to Super Bowl Advertising
1. Social Platform Video Ads
Utilize targeted in-stream ads on social platforms to reach specific audiences without the Super Bowl budget. Ensure engaging content within the first seconds to capture attention.
“Diversity across platforms like Instagram and TikTok can mitigate risk and broaden reach,” says Guarneri, highlighting social media’s dynamic landscape.
2. Host Live Community Events
Creating community-themed gatherings that resonate with the Super Bowl spirit can boost brand recognition locally.
3. Develop a Captivating Video Story
Dive into storytelling through videos that relate compelling narratives without focusing on direct sales pitches. This approach connects emotionally with audiences.
Engage founders in your brand’s storytelling for a genuine connection with audiences, advises Guarneri.
Creating Impactful Ads on a Budget
Here are techniques to replicate the effectiveness of larger brands’ campaigns:
- Storytelling: Build captivating stories that resonate with viewers and link naturally to your brand.
- Event Relevance: Engage audiences by linking campaigns to current events and trends.
- Partnerships: Collaborate with credible brands and influencers for expanded reach and influence.
Empowering Smaller Brands with Big Brand Insights
Significant results don’t always require a significant budget. With thoughtful planning and creativity, you can achieve impactful marketing. Build high-quality content that aligns with your brand’s mission for stronger engagement.
Editor’s note: This post was originally published in January 2020 and has been updated for comprehensiveness.
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