Top 5 Brand Video Examples

In today’s digital landscape, using video for branding has become a crucial strategy for brands aiming to captivate and expand their audience. The advent of video content offers marketers robust tools to enhance brand presence and connect with diverse audiences effectively.

Video content is incredibly effective in increasing brand engagement—adding a video on a landing page can elevate conversion rates by more than 80%. Additionally, mentioning “video” in an email subject line boosts email open rates by 19%. Video storytelling can spark curiosity and evoke emotional connections that reinforce your brand’s message.

How to Succeed with Video Branding

What is a brand video? Essentially, it’s any visual media that advertises or showcases your brand. These videos are successful when they resonate with your target audience and prompt meaningful interactions.

Imagine launching a new hiking apparel line. Your audience perhaps includes those passionate about the outdoors. The desired reaction? Enthusiasts checking out your website. Your video should emphasize captivating visuals of people enjoying nature, effortlessly donning your outfits.

Ultimately, it’s about results. Has traffic increased? Are potential consumers engaging on your digital platforms? Analyze these metrics to determine your video’s effectiveness and pivot your strategy if necessary.

Components of an Impactful Branding Video

Diverse marketing videos serve various functions—some aim for brand recognition, others focus on generating leads, and some seek to inform or educate. However, successful videos share essential traits:

• Clarity: Successful videos convey a focused, concise message. brevity is crucial, often favoring a 30-second to a one-minute time frame.
• Targeted Approach: Understanding your audience is key. Tailor content specifically for them to maximize impact.
• Authenticity: Real stories and experiences resonate more than artificial portrayals. Build trust by using genuine narratives.
• High Quality: Ensure videos are visually and audibly appealing to captivate and retain viewers’ attention.
• Consistent Branding: Use consistent themes, styles, and brand elements to enhance brand recognition.

For help crafting engaging videos, explore HubSpot’s free AI video tool, Clip Creator.

Exemplary Video Branding Techniques: 5 Brands Leading the Way

1. Tasty’s Playful Branding

Objective: Elevating brand awareness.

Tasty ingeniously enhances brand visibility through amusing yet subtle advertisements that entertain while indirectly promoting their brand identity. Their videos captivate audiences by providing delightful distractions, guiding viewers toward exploring their content further.

2. Fabletics’ Subtle Promotion

Objective: Driving consumer demand.

Fabletics positions their promotional content within compelling narratives featuring Kate Hudson, who showcases their clothing line amidst breathtaking environs. This seamless blend of visual storytelling and product promotion encourages viewers to engage with the brand without overt advertisement.

3. Gillette’s Community Engagement

Objective: Cultivating social media followings.

With the power of social channels, Gillette partners with creators like The McFarlands to craft engaging videos that attract followers back to Gillette’s platforms. The use of trendy hashtags further ensures widespread discovery across social networks.

4. HubSpot’s Educational Approach

Objective: Simplifying complex concepts.

HubSpot’s educational videos illuminate advanced subjects like AI technology in digestible formats, offering value for prospects. Leveraging visuals as teaching tools aids in better comprehension and engagement, solidifying their position as a trusted industry authority.

5. Microsoft’s Authority Building

Objective: Establishing industry expertise.

Videos like Microsoft’s “How to Run a VLOOKUP” leverage educational tutorials to assert their dominance in technological niches. By providing these valuable resources, Microsoft elevates its credibility, enticing viewers to explore further offerings.

Creating Memorable Branding Videos

Video branding offers significant potential for increasing visibility and engagement. Create strategic video content by focusing on distinct goals—be it increasing interest, generating sales, fostering community, or establishing trust and authority.

Take the first step in enhancing your video marketing strategy by reading The Ultimate Guide to Video Marketing. And for more game-changing marketing tactics, click here for more marketing tips and strategies.

Editor’s note: This post was originally published in November 2020 and has been updated for comprehensiveness.