Top 18 Abandoned Cart Emails to Reengage Customers

Often, when navigating through the vast world of online shopping, I end up with a cart full of items. Yet, for reasons like indecisiveness, waiting for a discount, or simply getting distracted, those items remain abandoned. However, the power of effective abandoned cart emails cannot be understated—they often rekindle my buying interest and nudge me toward completing the purchase.

Across the ecommerce landscape, the cart abandonment rate is alarming, soaring at an average of 74.61%. Particularly in the luxury segment, such as luxury and jewelry retail, this rate was a staggering 83.19% in recent data. The silver lining? Businesses have potent tools at their disposal: abandoned cart emails. They have been shown to reclaim over 67% of sales that almost slipped through the cracks, as noted by Klaviyo.

Whether you’re catering to individual consumers or other businesses, deploying these emails can significantly revitalize customer interest. Interested in tapping into this method of sales recovery? This guide will provide insights, real-world examples, and templates to enhance your approach.

The Essence of Abandoned Cart Emails

An abandoned cart email is a follow-up message sent to shoppers who left items in their online shopping cart without completing the transaction. This communication encourages them to revisit their intent and finalize their purchase. Triggered directly by cart abandonment events, these emails often bridge the gap between lost interest and completed sales.

The Tools For Sending Abandoned Cart Emails

For those unfamiliar with email marketing, sending an abandoned cart email may sound daunting. Fear not! Here’s a list of tools to kick-start your abandoned cart email journey:

• Ecommerce Point-of-Sale Software: Programs that detect cart abandonment and often come with email functionalities.
• Ecommerce Website Builders: Opt for solutions that combine webpage creation and email marketing functions.
• Email Marketing Services: Tools that seamlessly integrate with ecommerce platforms to send targeted emails.

Added Feature: Explore the potential of AI email writers to expedite your email drafting process.

Exploring Abandoned Cart Email Templates

Constructing an effective abandoned cart email is simpler with the plethora of available templates. Platforms like Squarespace, Wix, or HubSpot offer pre-designed layouts. Nevertheless, personalize them to reflect your brand’s voice and adapt the message to better resonate with your audience.

Examples of Top Abandoned Cart Emails

For inspiration, consider these exemplary tactics from various brands:

1. Prose

Their messaging effectively combines urgency and appeal with phrases like “Great(er) hair ahead” and a unique call-to-action (CTA): “Build Your Routine”. Personalized branding ensures an attentive reader will be inspired to revisit the cart.

For more actionable insights to boost your marketing prowess, Click Here For More Marketing tips and strategies.

Enhance your customer engagement and sales potential with the strategic application of abandoned cart emails. By tailoring your email content and understanding customer dynamics, you can achieve significant business improvements.

Editor’s note: This entry was initially published in September 2019 and has since been updated for completeness.