2024: 15+ New Features & Updates

In 2024, Buffer introduced over 15 new features and updates, enhancing its functionality to better meet your content creation needs. These innovations reflect our commitment to making Buffer more efficient, ensuring your creative processes are more streamlined. We appreciate everyone who provided feedback or supported us this year.

The year 2024 has been pivotal in making Buffer a more powerful tool for your social media strategies, providing new opportunities for content engagement and workflow optimization.

Discover what’s new:

Exploring New Platforms in the Fediverse

The rise of Threads and Bluesky has been a game-changer in social media, and Buffer has integrated support for both. This addition allows you to explore these dynamic platforms without missing a beat in your content schedule.

Dive into the unique atmospheres of Threads’ conversational approach or Bluesky’s decentralized features, equipped with all the necessary tools to make an impact. Notably, these platforms now constitute approximately 10% of all posts scheduled via Buffer.

Transforming Ideas Into Reality

Have a content concept? With the new kanban-style board view, transform your ideas from inception to thriving posts. This innovative feature helps you organize, strategize, and track your creative process seamlessly.

Users have embraced this tool with enthusiasm, generating a staggering 982,105 content ideas this year alone. This figure showcases the vast reservoir of creativity harnessed by Buffer users.

Making the Most of Personal Profiles

Buffer now includes support for Instagram and Pinterest personal profiles, acknowledging that social media serves creators, freelancers, and enthusiasts alike. Connect your profiles, schedule reminders, and post at optimal times, enhancing your content consistency and creativity.

Enhancing User Experience

In 2024, making Buffer faster and more user-friendly was a top priority. Now, intuitive design elements allow you to focus more on creating than navigating. Highlights include:

• Unified schedule view: Access all scheduled posts across platforms with ease, thanks to convenient filters and toggles.
• Improved list view: Effortlessly organize and edit with a drag-and-drop interface, accessible by keyboard or screen reader.
• Instant post duplication: Quickly reuse top-performing content.
• Notes and tags: Add organizational notes or tags to any post, keeping content neatly categorized.
• Create from anywhere: The new global button enables content generation whenever inspiration hits.

Crafting Perfect Content

Buffer has expanded its functionality, offering more ways to customize content for each platform. Recent additions include:

• 20-image carousels for Threads
• LinkedIn first-comment scheduling
• Auto-publishing for Facebook Stories
• Notification publishing for Instagram, YouTube, and TikTok
• Drag and drop image reordering
• Extended tweet scheduling for X Premium users
• AI image creation and scheduling with Apple Intelligence
• Threaded posts scheduling on Mastodon
• Scheduling TikTok images

Thanks for Helping Buffer Evolve

Your contributions of 1,491 product ideas and 18,094 votes were instrumental in shaping the developments of 2024. As we move into 2025, we have exciting plans to elevate Buffer further. We deeply appreciate your ongoing support and involvement.

Join the conversation and share your thoughts. What’s your favorite new feature? What’s on your wishlist? We welcome your feedback either in the comments or on our suggestions board.