Weekly Scroll: Dec 6, 2024 Newsletter

👋🏾 Hey there,

As the year unfolds rapidly, let us introduce you to “The Weekly Scroll Newsletter: 6th Dec, 2024.” This time of year is perfect for planning and reflecting on your creative journey. Are you anticipating 2025 as a pivotal year for your growth as a content creator, or perhaps considering a temporary retreat from social media? Whatever the case, setting intentions now can make for a more energized start to the new year.

Consider allocating some intentional moments in the next few weeks. This simple act of planning can help you unwind during the holidays and enter 2025 with renewed vigor.

💌 Highlights of This Edition: 3 Minutes, 19 Seconds

• 💻 Discover our latest blog insights.
• 📰 Catch up on pivotal social media updates.
• 📸 Start curating your “2024 Wrapped.”
• 🪂 Explore our introduction to influencer marketing.

That’s a wrap from us!

Have a fantastic weekend, and we’ll catch up next Friday!

With Warm Regards,

Tami & the Buffer Crew

P.S. Buffers now allows video scheduling on Bluesky! Give it a try →

👇 Recent Gems from the Blog

• A straightforward guide to leveraging Instagram hashtags effectively.
• 40 complimentary top-tier social media icons to enhance your website’s appearance.
• Our strategies to help you grow your TikTok audience.

🖊️ In-depth Exploration

Embracing Influencer Marketing: A Guide for Businesses and Creators

Many brands have identified influencer marketing as essential, and the reasons are clear. When executed well, it delivers:

• Authenticity: Audiences often perceive creators as more genuine than traditional advertisements.
• Targeted Reach: Direct access to engaged niche audiences.
• Flexible Investment: Adaptable to budgets ranging from modest to expansive.

Despite its potential, skepticism can arise as consumers demand genuine engagement. Worry not, newcomers! Follow these steps to begin:

• Grasp the Essence of Influencer Marketing. It’s about partnering with genuine creators who sway their audience’s choices.
• Establish Clear Objectives. Whether it’s elevating brand recognition, boosting engagement, or driving sales, align metrics accordingly.
• Decide on Your Investment. From product exchanges to paid deals, determine a strategy that suits your finances.
• Identify Ideal Influencers. Nano and micro-influencers are cost-effective, whereas larger personalities offer broader reach. For creators, prioritize quality over audience size.
• Analyze Your Outcomes. Track 2-3 key metrics and regularly refine your tactics.

Done right, influencer marketing seamlessly fosters trust and drives growth. Begin modestly by engaging with influencers in your lookalike segment, then adapt based on what works.

📱 Weekly Social Tip

If you’re constantly online like many of us, you have probably heard the phrase, “and with that, the [year] season comes to an end,” by sportscaster Sammy Levitt gaining traction every year since 2021. Anticipate wrapping up your year-end content by gathering the clips or photos you plan to showcase.

Save this trend sound on Instagram and TikTok.

🤳 Updates in the Social Scene

• LinkedIn is offering strategies to enhance your presence.
• Threads is enhancing its search capabilities.
• Meta introduces a hub for creators.
• YouTube‘s trend insights for 2024 and Pinterest predictions for 2025.

🎬 Getting Started with Bluesky

If you’re new to or curious about Bluesky, check out Kirsti’s guide in this comprehensive video.

Thank You for Engaging! ❤️

We’d love your thoughts! What would you like more or less of in our newsletter? Share your feedback using this form or connect with us on our social channels @buffer!