Best Social Media Analytics Tools 2024: Free & Paid

Embarking on your social media marketing journey, it’s essential to leverage the best social media analytics tools in 2024 to uncover valuable insights. Whether you’re navigating free or paid options, grasping how your content performs, identifying optimum posting times, and understanding follower growth can transform your strategy.

These insights are unlocked through tools designed to distill complex data into actionable information. How have your followers evolved over the past month? When and what should you post for optimal engagement? The answers lie within tools that I’ve curated in this blog post. I encourage you to explore these solutions and discover the insights waiting for you!

Before diving into the top social media analytics tools, let’s define what social media analytics encompasses. At Buffer, we define it as the collection of data from social platforms that provides clarity and direction for your social media marketing strategy. Analyzing this data aligns your performance with your social media goals.

These analytics tools are complementary to social media management tools, which are used for planning and scheduling content. In combination, they provide a holistic view of your strategy. Tools like Buffer seamlessly integrate these functions for more robust insights.

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1. Exploring Buffer

Buffer eliminates the guesswork involved in social media analytics by providing clear insights into posting strategies and content effectiveness. Track essential metrics like impressions, engagement, follower growth, demographics, and hashtag success, presented in easy-to-digest formats.

“My engagement has increased steadily over the past few months, with a growth rate of 150% with Buffer. I’ve saved a total of 60 hours since I started using it!”

— Anna C Mallon

3 Key Features: Buffer’s Perfect Trio for Brands and Creators

• Unified Dashboard: Access all your social media metrics on one platform without manually aggregating data from various channels.
• Content Performance Recommendations: Buffer offers tailored advice, optimizing your posting times and content types based on analytics.
• Effortless Reporting: Generate professional reports with minimal effort, adding a personal touch with branding options for stakeholders.

Pricing: Starts at $6 per month; includes a 14-day free trial.

2. Understanding Sprout Social

Sprout Social brings powerful analytics and cross-channel social listening, helping marketers understand their competitive positioning and campaign performance. Its seamless integration with various networks offers a comprehensive view of metrics and user engagement.

• Analyze cross-network paid campaign performance.
• Access comprehensive group reports of social profiles.
• Assess team performance metrics and response times.

Pricing: Starts at $249 per month, with a 30-day free trial.

3. Leverage Hootsuite Analytics

Hootsuite integrates analytics with social media management, predicting which content will boost reach and effectiveness. You gain insights into brand mentions, customer care metrics, and competitor benchmarking.

• Over 200 metrics for bespoke, exportable reports.
• Monitor response times for enhanced customer service.
• Integrate with Brandwatch and Talkwalker for improved mention tracking.

Pricing: Starts at $99 per user per month with a 30-day trial.

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4. Dive into Zoho Social

Zoho Social equips marketers with real-time social media engagement analytics, allowing them to delve into how audiences interact with their content. With its extensive reporting capabilities, users can look deep into post-level metrics and compare audience engagement insights.

• Create insightful reports based on audience demographics and interactions.
• Track content formats’ performance against engagement metrics.
• Evaluate fan engagement versus wider audience reach.

Pricing: Starts at $10 per month; 15-day free trial.

5. Tap into Sendible Capabilities

Sendible offers a robust monitoring ecosystem to track engagement, mentions, and audience analytics across digital platforms. This tool aids marketers in quickly identifying brand mentions that necessitate immediate attention.

• Generate high-quality presentation-ready reports using a customizable builder.
• Track team responsiveness to enhance overall performance.
• Engage across social profiles on a single dashboard.

Pricing: Starts at $29 per month with a 14-day free trial.

6. Get Insights with Keyhole

Keyhole specializes in tracking hashtags, keywords, and accounts to provide in-depth analytics on campaign performance and audience sentiment. This data empowers marketers to optimize strategies with predictive performance insights.

• Forecast campaign outcomes with innovative machine learning.
• Assess audience senses through sentiment analysis.
• Efficiently manage influencer performance tracking.

Pricing: Starts at $79 per month; 7-day free trial.