Optimal YouTube Post Times for 2025

To make the most of your YouTube content in 2025, understanding the best times to post on YouTube can significantly boost your engagement and viewership. YouTube continues to outperform platforms like TikTok and Instagram in terms of video marketing effectiveness, attracting creators and marketers worldwide.

As per the HubSpot Blog research, YouTube saw an impressive 79% growth in 2023. Furthermore, 95% of marketers consider YouTube to have a favorable ROI, with many planning to expand their investment in the platform.

Given YouTube’s trajectory, identifying the optimal times for content publication is crucial. This will ensure you’re uploading your videos at the best time to upload YouTube videos, maximizing potential audience reach and interaction.

Optimal Times for Posting on YouTube

Developing content for YouTube involves multiple stages, from ideation to editing. Publishing at optimal times ensures your hard work generates the traction it deserves. For new creators or seasoned ones seeing limited video reach, adjusting your posting schedule could be the game-changer.

Enhance your YouTube videos using HubSpot’s AI Clip Creator.

We surveyed over 1,500 marketers for our Social Media Trends Report to uncover their preferred posting times on YouTube:

• 24% indicated posting between 6 PM and 9 PM.
• 22% favored the 12 PM to 3 PM window.
• 20% opted for 3 PM to 6 PM.

Note: Respondents shared times in their local time zones.

The most effective days for video uploads are Saturdays, followed by Fridays and Sundays. This likely ties into viewer preferences for consuming content during leisure time, as weekends offer more opportunities for relaxation and exploration.

Less Effective Posting Times

Conversely, Mondays and Tuesdays are deemed less promising by marketers, with only 9% suggesting these days as optimal. Here are the least effective times:

• 6 AM to 9 AM.
• 9 PM to 12 AM.
• 9 AM to 12 PM.

A mere 22% found early morning posts (6 AM to noon) beneficial.

Does Upload Timing Affect YouTube Success?

The timing of your upload can indeed impact your initial viewership numbers. Posting at strategic moments can significantly boost your visibility, thereby assisting your channel in gaining traction. However, as your video ages, its success hinges more on relevance than novelty.

YouTube’s algorithms prioritize relevance. Therefore, even if initial performance is lackluster, highly pertinent content can eventually capture audience interest.

With the rise of AI in content creation, embracing this technology could bolster your YouTube strategy. In fact, 71% of marketers in 2023 relied on AI, with plans for increased usage in 2024.

Discover Your Channel’s Optimal Posting Schedule

Your YouTube Analytics is an invaluable resource to determine personalized posting times. If your channel has adequate traffic, the advanced reports will indicate peak viewer activity, helping you tailor your upload schedule to your specific audience.

To access this report:

1. Open YouTube Studio.
2. Navigate to Analytics.
3. Select the Audience tab to view relevant data.

With this data-driven insight, pinpoint the best time to upload YouTube videos tailored to your viewers’ habits.

Crafting Successful YouTube Content

Understanding the best and worst times to post is just a guiding principle for maximizing YouTube success. Prioritize high-quality, relevant content to ensure your channel thrives in the long run. YouTube’s expanding influence on brand visibility makes it a worthwhile platform for investment.

Editor’s Note: Originally published in May 2022, this post has been updated thoroughly for 2025 considerations.

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