Starting from scratch isn’t easy, whether it’s in parenthood, health, or entrepreneurship. For me, regular “life inventories” have been a habit that helps evaluate my progress. If I were to restart my business today, there are specific steps I’d take to ensure a smoother journey, leveraging over a decade of experiences and lessons.

The First 5 Actions If Restarting My Business

1. Build an Email List Immediately

If I were to begin my business anew, the first task would be creating an email list. Over the years, advising new entrepreneurs has shown me the power of owning a direct line to your audience. Unlike social media platforms controlled by algorithms, an email list lets you connect directly with those interested in your offerings. This direct connection is invaluable, ensuring your message isn’t lost in the digital noise.

2. Seek Guidance from a Mentor

Mentorship should be a priority for any new business owner. While the initial costs can be daunting, the insights and advice from someone who has navigated the same path are priceless. Tune into relevant podcasts, like Goal Digger, for accessible mentorship. Free learning resources and courses can also provide valuable guidance without breaking the bank.

3. Share Your Goals and Journey

Transparency can be daunting, but sharing your business journey builds trust and relatability. I learned the importance of letting my audience see my process, even if it’s messy. This openness can foster stronger connections and make people more likely to support and engage with your offerings. Embrace the imperfections and let your growth be a shared journey.

4. Clarify Your Brand Vision

Understanding the difference between your business and your brand is crucial. Your business is your product or service, while your brand is the personality behind it. Define your brand vision clearly and let it shine through every interaction. Tools like the JK5 approach can help maintain a consistent and engaging brand presence across all platforms.

5. Choose Tools Wisely

Don’t succumb to the pressure of acquiring every tool available. Focus on essential tools that address your immediate needs. Separate the “need to haves” from the “nice to haves” to avoid unnecessary expenses. This strategic approach ensures you invest in what truly supports your business growth without getting sidetracked by shiny but unnecessary gadgets.

Honor Your Journey

Reflecting on my entrepreneurial journey, I realize that every mistake and challenge was a learning opportunity. These experiences fuel my passion for helping others navigate their business paths. Embrace your journey, learn from your missteps, and use that knowledge to aid others. Your unique path will be the foundation for your future success.