Top 28 Social Media Marketing Resources

Staying updated in the dynamic world of social media marketing is crucial. With platforms evolving as quickly as the weather in the mountains, keeping abreast of the latest tools and strategies is essential. This guide compiles the 28 best marketing resources for social media, ensuring you remain at the forefront of social media marketing.

Whether you’re inclined towards newsletters, podcasts, blogs, or tools, we’ve rounded up resources that provide everything you need to succeed in social media marketing. These carefully curated marketing resources will help you stay informed and agile.

Top Social Media Marketing Newsletters

Marketing newsletters serve as an excellent marketing resource, offering the latest updates and strategies directly to your inbox. Here’s a list of seven essential newsletters for staying informed:

1. ICYMI by Lia Haberman

Taught by Lia Haberman, an influencer marketing expert at UCLA, ICYMI delivers updates across major social media platforms. The newsletter, aptly named “in case you missed it,” ensures you’re always in the know. Subscribe here.

2. Link in Bio by Rachel Karten

Rachel Karten, the former social media lead at Bon Appétit, dives deep into social media best practices and interviews social media managers, making it a valuable marketing resource. Subscribe here.

3. Creator Economy by Kaya Yurieff

This journalistic newsletter by Kaya Yurieff at The Information focuses on specific creators’ news and broader online marketing insights. Subscribe here.

4. Growth in Reverse by Chenell Basilio

Chenell Basilio’s unique newsletter dissects how successful creators built their audience, providing actionable steps to emulate their success. Subscribe here.

5. Social Media Tea by Annie-Mai

Annie Mai’s newsletter covers platform updates and shares her insights on their implications for creators. For real-time updates, follow her on X or LinkedIn. Subscribe here.

6. Buffer’s Newsletter

Buffer’s newsletter delivers a blend of social media trends, advice, and company updates every Friday, making it a comprehensive marketing resource. Subscribe here.

7. Future Social by Jack Appleby

Jack Appleby’s newsletter offers insights into social media strategies and technical advice, making it a valuable marketing resource for staying updated. Subscribe here.

Noteworthy Social Media Marketing Podcasts

Podcasts are another excellent marketing resource, offering direct advice from industry leaders. Here are seven must-listen podcasts:

1. Social Media Marketing Podcast

Hosted by Michael Stelzner of Social Media Examiner, this podcast features in-depth interviews with successful social media leaders. Listen here.

2. The Creative Edition Podcast

Emma Cortes Ellendt shares actionable advice and brings in guest creators to provide a holistic view of the creator economy on her show. Listen here.

3. Creator Club

Host Katie Steckly delves into practical content creation strategies, answering common queries about social media. Listen here.

4. The Future Belongs to Creators

This podcast by ConvertKit covers a wide range of topics crucial for creators, from finding your niche to designing effective landing pages. Listen here.

5. The Business of Creators

Ian Shepherd’s podcast highlights critical tools for creators, featuring interviews with industry professionals to provide actionable insights. Listen here.

6. Creators on Air

Produced by Passionfroot, this podcast features interviews across various domains, offering insights into SEO, branding, and much more. Listen here.

7. The Colin and Samir Show

Colin and Samir, successful YouTubers, interview top creators about growing audiences and securing brand partnerships. They also have a newsletter and a community for creators. Listen here.

Comprehensive Social Media Marketing Courses

Social media courses are invaluable for those who want to dive deep into specific marketing techniques or theories. Here are some standout options:

1. Unignorable

Katelyn Bourgoin and Neal O’Grady’s real-time cohort-based course goes beyond traditional marketing advice to help you build a loyal audience that converts.Related