Ever since Meta launched Threads, there has been considerable buzz about the most effective content strategies. Instead of merely speculating, I committed to consistently posting on Threads for a month to find out the impact. Here’s what happens when you post consistently to Threads, based on my 30-day experiment.
Why is this significant? Well, my top-performing posts from the past month include:
- A “What’s in my bag?” inspired by a fellow creator
- A reply regarding the creation of Human User Guides at Buffer
I’m eager to hear your perspectives, so share your thoughts in the comments!
This experiment moved beyond my expectations and delivered surprising results, including wins, losses, and insights that will inform my future social media strategy.
Why I Chose to Experiment on Threads
When Meta released Threads, it piqued my curiosity. While platforms like Instagram and TikTok are video-centric, Threads offers a unique space for genuine, conflict-free conversations. As someone passionate about community building, I saw Threads as the perfect venue to explore new interaction strategies. The app’s focus on simplicity and conversation intrigued me, making it an ideal ground for experimentation.
Consistency in Thread Posting
My strategy was simple: I posted consistently for 30 days, from August 12 to September 12. My goal was to engage the community by sharing thoughts, asking questions, and responding to others. My content ranged from lifestyle topics to professional insights, without focusing on a specific niche, to see if sheer consistency could drive growth and valuable interactions.
To measure my performance, I tracked my content using tags in Buffer.
While this experiment isn’t without its shortcomings—such as the lack of a predefined posting schedule for comparison and Threads’ limited analytics—the results were still insightful.
My Threads Content Strategy
Initially, I wasn’t active on Threads, but my announcement about the #30ThreadDays project garnered significant comments. My strategy primarily featured “lifestyle” content interspersed with professional topics, reflecting the type of content I enjoy consuming.
Post by @tamioladipo
View on Threads
Given my new presence on Threads, I opted for safe, easy-to-execute formats to gauge visibility.
Breaking Down the Metrics
Using native Insights, Buffer’s analytics, and an approved analytics platform, I estimated my content’s performance. Over 30 days, my post views and engagement fluctuated, largely influenced by the Threads algorithm. However, consistent engagement began to build noticeable momentum.
In summary:
- 13,793 views on posts (+850% from the previous 30 days)
- 233 likes (+1356%)
- 37 replies (+311%)
- 9 reposts (+800%)
- 2 quotes (+100%)
My follower count grew from 267 to 290—not a massive leap, but significant. Replies and comments, the core of Threads engagement, increased substantially.
What Worked and What Didn’t
The initial days were turbulent, given my unfamiliarity with the platform. However, my #30ThreadDays project announcement received excellent engagement.
Factors Influencing Success:
Open-ended Questions Drive Engagement
Posts encouraging conversation saw better performance. For instance, a reply about creating Human User Guides at Buffer generated high engagement. This mirrors findings from a recent experiment indicating that questions generate more reach on Threads.
Timely Posts Spark Engagement
Commentary on trends or hot topics boosted my visibility. My top-performing post followed a popular format, tagging the original creator, underscoring the value of timely, relevant content.
Prioritize Visual Content—Not Video
Despite Threads being a text-focused platform, visual content (especially graphics) performed well. Interestingly, video content did not perform significantly better than text posts.
Lessons Learned from Ineffective Strategies:
- Niche-less posting: Engagement was inconsistent without a clear focus. Threads benefits from niche-centric content.
- Too much repurposed content: While time-saving, cross-posted content didn’t perform as well as platform-specific posts. Threads thrives on unique content created for its audience.
Lastly, avoid being the first to reply to your thread. Posts with self-follow-ups performed poorly.
Moving Forward with Threads
After 30 days, it’s clear that community and meaningful interaction are central to Threads. While daily posting is intense, I’ll likely reduce the frequency to focus on quality. Threads proves to be a promising platform for creators aiming for deep audience engagement.
Future Plans:
- Focus my content to build a targeted niche
- Prioritize conversation through open-ended questions
- Create platform-specific content rather than repurposing from other platforms
Want to be more consistent with your Threads posts? Try scheduling them in Buffer and use these prompts to get started.
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