SBINFT Backs Japan’s 1st NFT Entertainment Tour by Lawson | Tokyo FinTech

## SBINFT Partners with Lawson Ticket and Lawson Travel for Japan’s First NFT-Enhanced Entertainment Tour

SBINFT is making waves in the entertainment industry by collaborating with Lawson Ticket and Lawson Travel. With this partnership, SBINFT provides NFT services through its innovative marketing platform, “SBINFT Mits.” This collaboration aims to support Japan’s first entertainment tour enhanced by NFTs, providing a unique digital experience to users.

### The Power of “SBINFT Mits” in NFT Marketing

One of the standout features of “SBINFT Mits” is its ability to visualize fan engagement. This platform allows companies to directly interact with their audience, forming communities and engaging fans through bulk NFT distribution and surveys. Even businesses without Web3 knowledge can effortlessly implement NFT-based marketing strategies.

### Introducing Unique NFT Functionality

In response to user feedback, SBINFT recently added a new “ticket-tearing” function at the end of August. This new feature enables NFTs distributed via “SBINFT Mits” to be used as tickets or coupons, adding a new layer of versatility.

Lawson Ticket has been pioneering the issuance of commemorative NFTs to enhance user experiences since December 2022. By leveraging SBINFT’s technology, it aims to provide new digital experiences to their audience. Lawson Travel, known for planning and selling entertainment tours, has joined the effort to elevate customer satisfaction by integrating NFTs into their services.

### Exciting Plans and Proposals for NFT Utilization

SBINFT put forth two groundbreaking plans to Lawson Ticket and METACULTURES (MCS), a blockchain business that targets musical IP in Korea.

1. **Proof of Concept Plan**: Before the tour begins, Japanese purchasers will receive NFTs via “SBINFT Mits,” which they can later “tear” and use as tickets for entertainment events in Korea.

2. **NFT Discount and Gift Plan**: Post-tour, NFT holders will gain access to discounts and gifts at MCS-affiliated restaurants and cafes in Seoul, from November 22, 2024, to June 22, 2025.

### Pioneering New Digital Experiences

These innovative uses of NFTs as tickets in Korea and their incorporation in entertainment tours with discounts and gifts are firsts for Japan. This approach aligns with Lawson Ticket’s objective to incorporate digital elements into entertainment, thereby offering fresh and exciting user experiences.

### Adding Value Through NFT Integration

By potentially enabling the use of NFTs as tickets or discount coupons globally, SBINFT and Lawson Ticket can add unprecedented value to existing products. These innovative proposals, combined with the “SBINFT Mits” platform, signify a significant milestone in integrating digital technology with traditional entertainment methods.

**Click Here For More Trading tips and strategies.**

For further reading on digital innovations in the entertainment industry, check out these insightful articles from reputable sources:
1. [The Future of NFTs in Entertainment](https://www.mckinsey.com/industries/technology-media-and-telecom/our-insights)
2. [How Blockchain is Revolutionizing The Music Industry](https://www.forbes.com/sites/rebeccahughes/2023/09/22/blockchain-in-music-the-next-big-revolution/).