Optimizing Signup Forms in Mailchimp & Campaign Monitor

[This post was originally published on 20th Feb 2023. It has been updated on 14th Aug 2024.]

Optimizing your signup forms in Mailchimp and Campaign Monitor can significantly boost your lead generation strategy. Just as your skin shields your body, these forms act as the frontline defense for attracting potential leads. In this article, we’ll guide you on how to optimize signup forms in Mailchimp and Campaign Monitor, setting a clear path to enhance your business.

Let’s dive right into creating a Mailchimp email signup form and explore the various customization options available. For those who find technical aspects challenging, it’s always an option to hire a Mailchimp email expert to make your job easier.

Customizing Your Mailchimp Signup Form

Once you’ve established a mailing list in Mailchimp, personalizing your signup form according to your brand elements can help you attract new customers with enticing offers. Begin by tweaking your Mailchimp email signup form and the corresponding response emails. Generate the embedded form code to seamlessly integrate the form into your website.

Your Options for Embedded Signup Form Designs

Mailchimp provides five distinct embedded signup form design options:

1. Classic

This design is reminiscent of hosted Mailchimp signup forms and is perfect if you prefer a traditional look. You have the option to add additional fields, customize the form title and width, and manage visible and required fields.

2. Super Slim

This minimalistic design works best as a sidebar on your website, featuring only an email address field. You can easily adjust the title and form width to fit your website’s layout.

3. Horizontal

The horizontal form aligns well as a footer, offering adjustments similar to the Super Slim form but spread across a single line. You can decide on whether to display the form title.

4. Naked

The Naked form offers more flexibility, being devoid of CSS or JS. It lets you modify elements like the form title, width, and fields while blending seamlessly with your website’s existing style.

5. Advanced

Using API, this form allows hosting your own signup form while offering choices between single or double opt-in for subscribers. It grants more control in aligning the form to your conversion goals.

Note: These embedded forms adopt your website’s stylesheet, ensuring visual harmony between the form and your site design

Steps to Generate the Embedded Form Code

Creating an embedded signup form in Mailchimp involves straightforward steps:

1. Navigate to the Lists page.
2. Click the dropdown next to your list and select “Signup forms”.
3. Proceed to “Embedded forms”.
4. Select your form type—Classic, Super Slim, Horizontal, or Naked—and customize Form Options as needed.
5. Copy the generated HTML code and embed it into your website where you want the form displayed.

That’s it! You’ve successfully created a Mailchimp embedded signup form.

Additional Mailchimp Options

Mailchimp offers extra settings like enabling reCAPTCHA to block spam signups. When checked, subscribers must complete the reCAPTCHA verification in a pop-up window after clicking the link in their confirmation email.

Creating Signup Forms in Campaign Monitor

Turning our attention to Campaign Monitor, here’s how to create and customize signup forms:

1. Go to Lists & Subscribers.
2. Select your desired list.
3. Click “Signup forms” in the right sidebar.
4. Choose “Copy or paste a form to your site”.
5. Add or remove form fields as necessary, and rearrange them by dragging the handles.
6. Click on “Get the code”.
7. Copy the HTML code and embed it into your website.

Optimize Your Campaign Monitor Forms

Further refine your Campaign Monitor forms by adding custom fields, making fields required, or allowing sign-ups to multiple lists concurrently. Remember to use HTTPS for secure data collection with your signup forms.

Following these steps will place you on the right path to optimizing your signup forms on both Mailchimp and Campaign Monitor, ensuring you capture a wider audience effectively.

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