Are you curious about how an editorial workflow can significantly boost your LinkedIn following? It’s true—establishing a systematic approach can dramatically increase your engagement, just like it did for me when my LinkedIn following doubled in only six months. Let me share how this journey began.
Building Consistency for Growth on LinkedIn
Going solo as a creator, I realized showing up consistently on social media was crucial. Without a team or a boss, it was just me, my ideas, and the vast world of LinkedIn. My goal was to design a content creation process that was sustainable and enjoyable, avoiding burnout.
The secret was an editorial workflow paired with a semi-automated system in Notion. Drawing from over six years in marketing, this approach helped me maintain a 28-week streak of consistent posting. The result? My LinkedIn following doubled, I reached over 135,000 individuals in six months, and I enjoyed the process along the way.
Achieving Results with a Consistent Strategy
When I committed to a consistent posting strategy, my content resonated more deeply with my audience. Posting regularly on LinkedIn and Instagram, and sending a weekly newsletter, became second nature. My engagement increased, and even my quieter posts sparked conversations.
Consistency became effortless through the editorial workflow. It transformed from a task I had to tackle into a seamless part of my routine, even during major life events. The key was designing a system that sustained this momentum effortlessly.
Beyond a Content Calendar: The Power of Systems
While content calendars provide a roadmap for what and when to post, they don’t ensure execution. The missing piece is a robust editorial system that allows ideas to progress from conception to publication effortlessly.
Creating a workflow ensures no idea gets lost in the backlog—it moves from spark to published content, often repurposed across platforms. This integration is what elevates your strategy from just a plan to a consistent execution.
Editorial Workflow: Step by Step
This editorial workflow isn’t about relentless discipline; it’s about four structured steps each week:
Step 1: Capture Daily Ideas (5 Minutes Max)
Ideas strike anytime and must be captured immediately. I use a Notion database for instant logging, ensuring no spark goes unrecorded. This simple habit ensures that all ideas have a place to live until they’re ready to be developed further.
Step 2: Biweekly Idea Transformation (30 Minutes)
Every two weeks, I refine my backlog, identifying and planning ideas that align with current goals. This process involves breaking down ideas into content for LinkedIn, Instagram, and newsletters, ensuring a balanced and rhythmic content plan.
Step 3: Weekly Creation Focus
I dedicate half a day weekly to content creation—my creative sprint. With the planning already complete, I can focus solely on execution, utilizing Notion to guide my tasks efficiently.
Step 4: Friday Prep for the Upcoming Week
A short, 15-minute Friday session ensures all tasks for the next week are clear and organized. This preparation leads to a smooth start for the following week’s content creation.
Applying Your Own Editorial Rhythm
Implementing this workflow can revolutionize your content strategy:
- Choose a central place for idea capture. Ensure it’s accessible on all devices for seamless logging.
- Set a regular planning cadence. A strategic slot on your calendar ensures developed content flows steadily.
- Batch your creative tasks. Create content in focused blocks to maximize efficiency.
- End the week with a quick evaluation to streamline the upcoming schedule.
The ultimate objective is to establish an editorial system that carries ideas to fruition with minimal resistance.
Systems Cultivate Consistency
Ultimately, the power of a solid editorial workflow is its ability to make consistency your default mode. By lowering the barriers to executing your strategy, you transform the creation process into a natural and sustainable rhythm.
To uncover more insights into enhancing your marketing tactics, Click Here For More Marketing tips and strategies.