If you’re wondering how to make money on TikTok in 2025, you’re in the right place. TikTok continues to be a hotspot for creative content and income opportunities. Understanding how to monetize your presence on this platform can turn your passion into profit.
Brands are creatively leveraging trends like #TikTokMadeMeBuyIt and niche communities like #BookTok to reach audiences. You too can engage these communities by producing short, captivating videos that resonate with their interests. In this guide, we’ll explore effective strategies to make money on TikTok.
Join the TikTok Creativity Program & Creator Fund
In 2025, TikTok revamped its monetization options, particularly for creators in the US, UK, Germany, and France. These regions have transitioned from the Creator Fund to the Creativity Program (learn more here). This change allows creators to earn more from longer videos. To qualify, you need at least 10,000 followers and 100,000 views in the last month. Earnings depend on views and engagement metrics (more on TikTok engagement).
Creators in Italy and Spain can still use the Creator Fund and earn based on engagements. Make sure to meet the prerequisites to start monetizing.
Leverage TikTok Ads for Business Growth
TikTok’s audience includes 67% of 18-19 year olds and 56% of people in their 20s. With its vast reach, TikTok marketing is a strategic choice for businesses targeting Gen Z. TikTok ads offer flexible formats and precise targeting options by age, location, and interest, enabling personalized campaigns.
Popular ad types include:
In-feed Video: Ads appear on users’ For You Page within targeting parameters.
Brand Takeover: Ad briefly takes over the screen before converting to an in-feed ad.
Hashtag Challenges: Create and promote user-generated content through engaging challenges, appearing in Discovery. Available for managed brands collaborating with TikTok sales.
Collect Tips and Donations
TikTok has enabled creators to earn through tips and donations. Fans can express their gratitude with gifts and coins, converting virtual gifts during live streams into Diamonds, TikTok’s digital currency. Creators can exchange these Diamonds for cash. Platforms like Tipeee and Buy Me a Coffee also connect with TikTok accounts for additional tipping revenue.
Boost Influence Through Collaboration
In today’s digital ecosystem, authentic creator collaborations enhance brand appeal significantly. Partnering with TikTok influencers can skyrocket your engagement rates by up to 83%. Use the Creator Marketplace to connect with impactful creators and run successful campaigns. Ensure the creators align with your brand goals and target demographics for maximum impact.
Utilize Affiliate Marketing
Affiliate marketing on TikTok allows you to earn commissions by promoting products that align with your audience. Use engaging content to highlight affiliate products and share unique links or codes. Though personal accounts can’t include clickable links in video descriptions, you can guide followers to your bio or a sponsored site like Beacons for further promotion. If you’re a brand, establishing an affiliate program with clear guidelines can attract suitable TikTokers to advocate for your products.
These approaches open numerous paths to earning on TikTok by aligning with consumer engagement tactics and embracing TikTok’s advertising potential. Ready to dive deeper into enhancing your marketing strategy? Click Here For More Email Marketing tips and strategies.