Feeling overwhelmed by the influx of uninspiring AI-generated content? You’re not alone. Ross Simmonds, an expert in digital marketing, offers a fresh perspective on what sets exceptional content apart: “The volume of AI-created blog posts is higher than ever, yet much of it misses the mark.” Let’s explore his insights on experimental budgets and TikTok strategies for B2B marketing, displayed in an unfiltered style.
Joining us, Ross Simmonds dives into bold concepts surrounding distribution, creativity, and the realm of AI. His insights promise value beyond the typical. Let’s delve into his unique take on the current marketing landscape.
Meet Ross Simmonds
Founder, Foundation Marketing; Esteemed Digital Strategist and Entrepreneur
- Fun Fact: He daringly rappelled down a 20-story building in formal attire.
- Claim to Fame: Simmonds has captured Reddit’s front page six times and guided clients to do the same.
Dedicate Yourself to Experimental Budgets
Marketing thrives on structure and predictability, but innovation requires courage. Ross Simmonds emphasizes that while 80% of strategies should be low-risk, devoting 20% to bold experimentation can set you apart.
Imagine experimenting like adding guacamole to your burrito—it might cost a little extra, yet it’s totally worth it. Simmonds urges marketing teams to schedule dedicated time for exploring new channels like TikTok and Reddit, fueling creativity and out-of-the-box thinking.
This strategy pushes boundaries, enabling marketers to stand out in a crowded field. Challenging the status quo is not just encouraged; it’s necessary for growth and differentiation.
AI in B2B: A Winning Combination
Integrating AI to nurture leads while you rest could redefine your approach. According to Simmonds, the true power of B2B lies in merging human creativity with AI’s analytical capabilities. Utilizing platforms like HubSpot or Clearbit can seamlessly connect with potential clients in a personable yet scalable way. This synergy promises not just efficiency, but a personalized touch that resonates.
While many rely on AI for content, Simmonds believes its most effective use is in nurturing relationships, engaging audiences with thoughtful automation to strengthen connections.
Seamless Content Distribution
Simmonds’ mantra, “create once, distribute forever,” challenges traditional content marketing methods. He encourages marketers to invest more energy in distributing content effectively across platforms. For B2B, LinkedIn is a powerful tool, while TikTok offers exciting opportunities for B2C.
This innovative approach ensures content reaches the audience, capitalizing on every platform’s potential. By focusing on strategic distribution, marketers can increase reach and engagement exponentially.
Addressing Common Queries
Question of the Week
Curious about “create once, distribute forever?” What’s the one piece of content you’ve extended its life beyond normal? —Jay Schwedelson, SubjectLine.com
Answer of the Week
Simmonds shares: One tweet I wrote in 2019—“Create Once, Distribute Forever”—became a cornerstone of our strategy, resonating broadly with diverse audiences. It allowed a shift from constantly chasing new to maximizing existing assets.
Next Week’s Question
What marketing belief will you defend, even if data suggests otherwise?
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