What if I told you that growing your newsletter to 40,000 subscribers doesn’t require a hefty ad budget or a polished design? Welcome to the world of unconventional growth strategies for newsletters. This journey is about embracing unique, scrappy tactics that have proven effective over time.
Hi, I’m Tom Orbach. As a recognized growth marketer and Forbes 30 Under 30 honoree, I’ve dedicated my career to finding the hidden gems in marketing strategies. My viral post generator attracted two million users, setting the stage for my weekly newsletter, Marketing Ideas. Here’s how I achieved impressive growth without traditional marketing tools.
Offering a comprehensive dive into the scrappy tactics that grew my subscriber base from zero to 40,000 in just 18 months, let’s explore these strategies together.
Launching Marketing Ideas: A Necessity Born from Demand
Throughout my 12-year career, requests for creative growth ideas were routine. Startups and marketers sought strategies that wouldn’t break the bank. This demand expanded as I engaged in conferences and consultations, proving that practical, actionable advice was highly valued. The result was Marketing Ideas: a no-nonsense newsletter with real tactics for immediate implementation.
The Growth Engine: Scrappy Tactics that Work
1. Building a Subscriber List Before Launch
Promoting a simple landing page during speaking engagements allowed me to amass early subscribers before even sending an email. By the time the first issue went out, a dedicated audience was ready to engage and share.
2. Leveraging Guest Posts
Writing content for other newsletters, especially paid ones, was a strategic move. This collaboration offered exposure and helped foster trust among new audiences. Even modest conversion rates led to substantial growth.
3. Creating Real Connections
After guest appearances, nurturing genuine relationships with other creators proved a powerful tool. Organic endorsements from peers have far more weight than mere shoutouts, making this a sustainable and effective growth strategy.
4. Offering Free Insights on LinkedIn
Engaging with my network on LinkedIn by offering personalized growth advice fostered relationships with new subscribers, significantly broadening my reach and creating valuable connections.
5. Boosting Shares with Infographics
Despite being seemingly unnecessary at times, infographics drastically increased the shareability of my content. This increased visibility and credibility, showing that strategic visuals can play a pivotal role in growth.
Lessons from the Journey
Reflecting on this path, two invaluable lessons shaped my approach:
1. Prioritize Content Over Design
Obsessing over perfect aesthetics delayed my launch unnecessarily. Prioritizing content over design is crucial, as it’s the substance that readers truly care about.
2. Refine Your Writing Approach
Initially, I filled my newsletters with lengthy narratives. Returning to concise, actionable insights resonated more effectively with readers, enhancing engagement substantially.
A Continuous Evolution
There’s no universal formula for growth. The key lies in experimenting and adapting. Often, the most effective strategies are those overlooked as too simple or unconventional.
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