How I Grew My LinkedIn Audience by 26% This Year

Enhancing your presence on LinkedIn can significantly impact your professional journey. Whether you’re aiming to increase your audience size or establish a personal brand, LinkedIn serves as a powerful platform. Over the past year, I’ve utilized a straightforward system that boosted my LinkedIn audience by 26%. Here’s how you can do the same.

Posting consistently on LinkedIn can dramatically enhance engagement and visibility. We even conducted a study that demonstrated these positive effects. However, finding the right approach can be challenging, especially if LinkedIn posting is new to you. To simplify the process, I’ve developed an easy-to-follow system that suits everyone, regardless of their LinkedIn experience level.

Understanding the Simple System to Grow Your LinkedIn Audience

1. Define Your Core Content Pillars
2. Generate Ideas for Each Pillar
3. Organize Your Content Ideas
4. Create and Schedule Content

Define Your Core Content Pillars

Identifying content pillars is crucial for maintaining focus on LinkedIn. Ask yourself, what themes best represent your brand or career goals? For instance, if your goal is audience growth, your pillars might focus on your industry expertise and personal achievements.

For example, my content pillars are: Career Development, Efficient Work Systems, and Brand Marketing Insights. These align with my objectives of engaging people interested in my work and possibly writing a book someday.

📝 Over to you: Reflect on your reason for being active on LinkedIn and draft three content pillars that align with your goals. This foundation will guide your content strategy.

Generate Ideas for Each Pillar

Once you have your content pillars, brainstorm ideas to form the basis of your posts. Consider popular questions in your field, or use catchy hooks to captivate your audience.

For my Brand Marketing pillar, I might ask, “What underrated marketing tactic have I found most effective?” or use a hook like, “The best advice I’ve received…” These prompts will spark creativity and engagement.

📝 Over to you: Set aside 10 minutes to jot down ideas for each pillar. Tools like AI generators can assist you in expanding these lists.

Organize Your Content Ideas

Keep your ideas accessible by storing them in a dedicated space like Buffer’s Create Space. Categorize them by content pillar to ensure variety and avoid repetitive posts.

📝 Over to you: Place your ideas in a centralized location, ensuring each is tagged according to its respective pillar.

Create and Schedule Content

With your ideas in hand, dedicate time to write and schedule your LinkedIn posts. This strategic batch creation reduces stress and ensures consistent output. I schedule my posts using Buffer to maintain regular engagement without continuous effort.

📝 Over to you: Allocate 30 minutes to craft and schedule posts. Focus on forming a habit of consistency.

🎧 Enjoy content creation with your favorite background tunes or watch this batch content creation video with music by Brandon Green.

In conclusion, this simple yet effective system ensures that you’re never at a loss for what to post. By following these steps, you cultivate a rewarding LinkedIn experience. Curious to explore more? Click Here For More Marketing tips and strategies. Let us know how it works for you!