How to Secure Your Blue Check: Navigating Verification on Bluesky
In today’s digital age, getting verified on social media platforms is akin to entering an exclusive club, often requiring either a subscription or celebrity status. However, Bluesky is breaking new ground in verification with a strategy that combines authoritative trust and community validation. Let’s explore how to secure your Bluesky blue check and demonstrate your authenticity online, whether you’re a journalist, creator, brand, or an individual establishing their digital identity.
Understanding Bluesky’s Dual Verification System
Bluesky distinguishes itself by offering two layers of verification: the traditional blue check and self-verification. Introduced in April 2025, the blue check functions similarly to verification on platforms like Instagram, with grants based on meeting specific criteria. Additionally, Bluesky’s innovative ‘trusted verifiers’ can endorse verified accounts, adding another layer to the process.
Self-verification, a more longstanding feature on Bluesky, has been used by over 270,000 accounts. This method requires owning a web domain, allowing you to link your Bluesky account with your existing website, thus reinforcing your online identity without the traditional badge or checkmark. In some cases, users can even achieve both the blue check and self-verification, as demonstrated by CEO Jay Graber.
The Innovative Bluesky Blue Check
Bluesky’s blue badge system is designed for authenticity and notability. Verified badges are either directly issued by Bluesky or through trusted organizations like The New York Times and CNN, which can then verify others. For instance, journalists may obtain verification through their employer rather than waiting for Bluesky.
Steps to Obtain a Verified Badge on Bluesky
To pursue verification, complete this application form. Bluesky will continuously refine its criteria based on user feedback, which currently includes ensuring your account is active, secure, authentic, and notable.
Your account should reflect a genuine identity or business presence, with appropriate naming alignment. Additionally, professional recognition and media presence can solidify your application. Detailed guidelines are available on Bluesky’s Terms of Service and Community Guidelines.
Self-Verification on Bluesky: A Direct Approach
Self-verification on Bluesky, the pioneering method, links a personal domain to your handle, creating a solid connection between your web presence and social identity. Notably, individuals like Buffer’s Joel Gascoigne (@joel.is) have adopted this distinctive path.
To self-verify, simply navigate to your account settings on Bluesky, enter your domain, and manage your DNS records through your registrar. Detailed steps are covered in Bluesky’s technical guide.
New to Bluesky? Here’s How to Start
For those exploring Bluesky, a collection of resources is available to guide you through setting up and thriving on the platform. Begin with introductory videos and podcast episodes with Bluesky’s leadership, providing insights into the network’s future plans.
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By embracing both traditional and self-verification approaches, you can solidify your online identity on Bluesky and gain the credibility that comes with the coveted blue check.
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