What Makes a Great Website? Top 16 Features [New Data]

Creating a successful website involves more than just a sleek design; it’s about aligning with the evolving standards of what makes a good website. Understanding these elements is essential for achieving your digital goals.

In the ever-shifting landscape of web design, keeping up with what constitutes a good website is crucial. Not long ago, we advised on mobile-friendly designs; nowadays, mobile responsiveness is a given. As technology evolves, so do user expectations.

To explore what makes a good website, we consulted experts including UX designers and developers. This comprehensive guide provides insights from diverse perspectives.

Use this list as a blueprint for enhancing your website. You can implement many changes immediately, while others may require larger projects.

Imagine your website as a welcoming store. As Ste Bell, the founder of Technically Creative, articulates: a slow-loading site is like a shop making customers wait at the door.

Clarity: The Foundation of Good Websites

Clarity is paramount. Ensuring users swiftly understand your offerings enhances engagement. Bell stresses that clarity isn’t complex. Use clear sections and headings to showcase:

• Your solutions
• Your audience
• Benefits and methods

Implementing this on an existing site should be straightforward with most CMS platforms.

Importance of Consumer-Centric Copy

Copywriting should empathize with user needs. As Tasmin Lofthouse from Fika Digital advises, tap into customers’ perspectives to demonstrate the value of your offerings. Conduct research to align messaging with audience desires.

Creating Pages that Serve Search Intent

Ensure your pages fulfill visitor expectations. Ben Poulton of Intellar emphasizes a seamless user journey, particularly for products. Incorporate essential information to guide decisions.

Consider using resources and customer feedback for page construction. Smaller websites can iterate easily, while larger sites may need substantial redesigns.

Leveraging Social Proof

Displaying social proof fosters trust. According to Andrew Ganesh from neshworks, trust signals like reviews and testimonials are vital for credibility. Aim to incorporate these prominently.

User Testimonials

Testimonials bolster credibility. Request permission to use real names for added authenticity. Dedicate pages to showcase these endorsements, optimizing for search.

Optimizing User Experience (UX)

Enhanced UX ensures a seamless journey. Gediminas Skirmontas from Omnisend advocates for straightforward designs that facilitate conversions. Comprehensive UX improvements should be site-wide.

Contact Information Accessibility

Ensure contact details are prominent. Include phone numbers, emails, and addresses for easy communication. Position them in intuitive areas like headers.

Essential About Us Page

Your story matters. Share your mission and values succinctly on an About Us page. Even simple CMS systems support easy page addition.

Incorporating a Blog

Blogs drive engagement. Focus content on topics that align with user interests. Quality blogs build authority, trust, and SEO value, as noted by Ilya Telegin of Improvado.

Social Media Integration

Link to active social profiles for ongoing engagement. Simplified and regularly updated icons can enhance user experience.

Local SEO and Geographic Details

Local visibility is key. Include geographic data naturally within your content. As Justin Herring from YEAH! Local suggests, clear content boosts search visibility.

Interactive Live Chat

Implementing live chat fulfills real-time customer needs. They enhance leads and assist in generating valuable audience insights. Many platforms offer simple integration.

Unique Media Content

Original visuals and videos resonate with audiences. Display authentic imagery to boost trust. They are easy to integrate but may require additional resources.

Newsletter Sign-Up Enhancement

Encourage subscriptions to foster long-term brand connections. As explained by Amber Coote, engaging CTAs entice sign-ups, nurturing potential leads.

Page Speed Optimization

Efficient loading improves user experience. Tools like Google Page Insights offer performance metrics, but improvements should balance effort with impact.

Implement fixes like image compression and caching for easy enhancements. Consult HubSpot’s Website Grader for a streamlined approach.

Analytics Integration

Monitoring web performance through analytics is critical. These insights help refine strategies aligned with business goals and user needs.

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