In today’s digital landscape, embracing the best video marketing channels is crucial for brand growth. Videos are no longer optional—they’re essential for an effective marketing strategy. Many Gen Z and millennials rely on short-form videos for discovering new products. This makes video marketing pivotal in boosting both visibility and brand recognition.
However, which platforms are best for showcasing your videos? Let’s explore top channels that optimize engagement, ROI, and lead generation for both short and long videos.
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What Are Video Marketing Platforms?
Video marketing platforms are the arenas where brands can share their content to reach broader audiences. While YouTube and TikTok are the first options that spring to mind, more networks are emphasizing video features, indicating a dynamic shift in the video realm.
With uncertainties around TikTok, platforms like LinkedIn and X are seizing opportunities to captivate TikTok’s audience. According to our 2024 Video Marketing Report, 37% of marketers found video crucial for achieving goals. Additionally, our 2025 report reveals a growing investment in short-form video, offering the highest ROI.
Moreover, a Wyzowl survey highlighted that 78% of consumers prefer videos over reading for product information, with 91% asserting video quality influences brand trust.
Utilize tools like HubSpot’s AI-powered Clip Creator to streamline content creation. For those comfortable with specific workflows, explore our top AI video editing tools, ensuring top-tier video marketing content.
Optimal Channels for Short-Form Video
TikTok
Since its inception, TikTok revolutionized social media as platforms like Instagram and LinkedIn aim to capture its audience. With users spending about 44 hours per month (source: Statista), TikTok remains pivotal for creative marketing endeavors.
Leading in ROI and engagement, Instagram is ideal for marketers. According to Sprout Social, 61% discover new products there, leveraging features like Stories and Lives to captivate audiences.
Don’t overlook LinkedIn. Rapidly growing for B2B marketing, the platform prioritizes video content, especially with new features supporting brand and creator collaborations.
Top Channel for Long-Form Video
YouTube
For long-form content, YouTube outpaces rivals. With a massive audience and unparalleled targeting options, it’s the go-to for marketers aiming to optimize ROI.
TikTok
Affecting TikTok’s algorithm, longer videos enhance reach and views. Studies show videos of one to ten minutes gain maximum engagement.
Leading Channels for Live Video
YouTube Live
With features like Super Chats and detailed analytics, YouTube Live remains a top choice for livestreaming.
Instagram Live
Interactive features and instant audience notifications make Instagram Live a standout for engagement.
Facebook Live
A well-suited option for those on Facebook, enabling growth through edited streams and scheduled broadcasts.
Consider Your Options
Determining the best video marketing channels requires thoughtful consideration. Evaluate your objectives and audience preferences, then match your video content strategy accordingly. Embrace the insights from current brands to inspire your approach.
Editor’s note: This article, initially published in July 2022, has been updated for comprehensiveness.
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