Top Social Media Content Types for 2025 [New Data]

In 2025, social media remains the powerhouse for effective marketing strategies. Whether you’re crafting content for nonprofits, government agencies, or local businesses, understanding the most effective types of social media content in 2025 is crucial.

Optimizing content for social media is essential for brands looking to connect more deeply with their audience. The basics of social media strategies, including the types of content and emerging trends, require careful attention.

Whether you’re refining an existing strategy or exploring new platforms, this guide will help you navigate the most effective social media content types for 2025 and how they can benefit your brand. I’ll delve into the latest data to help you see where your efforts should be focused.

Understanding Different Types of Social Media Content

Gone are the days when content was directly tied to specific platforms—like photos on Instagram or text on X (previously Twitter). Today, platforms support a vibrant mix of content types. Let’s explore the most engaging formats you should utilize.

The Power of Short-Form Video Content

Short-form videos have captured the hearts of audiences worldwide—they’re entertaining, addictive, and quick for brands to produce. As one of the most engaging content types on social media, they remain key in the 2025 landscape.

According to our recent 2025 Marketing Trends Report:

• 21% of social media marketers reported short-form videos as delivering the highest ROI.
• This format tops the priority list for social media marketers.
• 17% plan to amplify their investment in short-form video this year.

Platforms like TikTok, Instagram, and YouTube continue to dominate with this format. Discover more in our Social Media Video Trends Report to compare platform performances.

Consider the vibrant TikTok video from Brooki Bakehouse, offering a behind-the-scenes glimpse of their creative process.

Embrace these strategies, and your brand can thrive in the ever-evolving social media landscape. Looking to enhance your marketing toolkit even further? Click here for more marketing tips and strategies and stay ahead of the game.