Welcome to the Expert Edge Series, where we dive deep with leading executives at influential brands to uncover their insights on industry trends, challenges, and growth opportunities.
Wondering how to generate leads on TikTok? You’re not alone! The platform, often envied by other social media networks, has inspired many to integrate vertical video formats in hopes of matching its viral success. Between 2024 and 2025, short-form videos have been proven to deliver remarkable returns. According to our 2025 State of Marketing and Trends report, nearly 21% of marketers acknowledge that short-form videos provide the highest ROI. Additionally, 17% of marketers plan to increase their investment in this format by 2025.
TikTok isn’t just creating trends and boosting sales through TikTok Shop. The burning question is whether it can also become a significant player in lead generation. The answer is a resounding yes! To learn more about how to generate leads on TikTok, we spoke with Lorry Destainville, TikTok’s Global Head of Product Partnerships, and other industry experts. Read on to discover their valuable insights.
Unlocking TikTok’s Lead Generation Potential
Curious about TikTok’s capabilities beyond promoting brand visibility? Lorry Destainville assures us that TikTok is not only effective for brand awareness but also powerful for lead generation. A significant portion of TikTok’s users actively seek out new businesses and products on the platform. As highlighted in the Sprout Social’s 2024 Media Content Strategy Report, product discovery is the primary driver for user interaction with brands, particularly among Gen Z users.
The phenomenon of #TikTokMadeMeBuyIt underscores the platform’s influence, with a surge of videos carrying this popular hashtag showcasing the product discovery trend. This element of TikTok not only fosters brand engagement but also offers substantial opportunities for businesses to tap into new audiences and convert those interactions into meaningful leads.
Ready to boost your lead generation strategy? Don’t miss our comprehensive TikTok Marketing Report to guide you on this exciting journey. And for further marketing insights, be sure to Click Here For More Marketing tips and strategies.