12 Must-Watch Social Media Trends for Marketers in 2025 [New Data]

As we navigate through 2025, it’s essential to identify the leading social media trends shaping the landscape. Understanding these 12 social media trends for marketers to watch in 2025 is crucial for staying ahead.

According to our 2025 Social Media Trends Report, marketers consistently cite keeping up with emerging trends as their primary hurdle. Given the fluctuating economic and social environments, striking a balance between caution and innovation can be daunting. However, collectively analyzing these trends offers clarity.

An in-depth analysis involving 1,751 marketers and insights from industry experts reveals the significant social media movements to monitor this year. Here, we dive into these trends.

1. Short-Form Video Dominates Content Strategies

Which captures your attention more, a lengthy YouTube feature or a quick series of TikTok videos? In 2025, consumer preference leans towards rapid, engaging content. The short-form video format, popularized by TikTok, continues to thrive. Marketers confirm this by heavily investing in short-form videos, reporting it as the top-performing content type for ROI.

Expert Insight: “Even if TikTok faces challenges, platforms like YouTube and Instagram are integrating similar short-form video tools,” explains Emily Brungard, Senior Growth Marketing Manager at Rossman Media, emphasizing the importance of adaptation.

2. Aligning Content with Brand Values

For many brands, establishing a connections through shared values is essential. As noted by marketers for the second year, aligning content with brand values stands as a vital strategy. However, this approach is not without its hurdles.

By integrating these 2025 social media trends into your strategies, you can gain a significant competitive edge. For further insights and strategic advice, Click Here For More Marketing tips and strategies.