Litmus Joins the Validity Family

Dear Litmus Community,

I’m thrilled to announce a transformative development: Litmus is embarking on a new chapter by joining the Validity family. This acquisition signals a promising new era for our organization, our community, and the future of email marketing. With Litmus and Validity combining forces, we anticipate a significant impact on email marketing strategies and innovations.

Continuing Our Legacy with Validity

From its inception in a college dorm room two decades ago, Litmus has been driven by the mission to empower marketers to excel in email marketing. This mission remains unwavering even as we’ve evolved from a basic email rendering tool to a sophisticated platform that now includes analytics, collaboration, and personalization features. Indeed, as we join forces with Validity, our dedication to crafting exceptional email experiences only strengthens.

An Aligned Vision: A Strategic Partnership

This strategic partnership unites two companies with a shared vision: to deliver remarkable digital experiences. Litmus excels in “pre-send” activities, offering unrivaled email creation, testing, and optimization tools. Meanwhile, Validity shines in “post-send” analytics and deliverability through its Everest platform. By aligning these complementary strengths, we aim to redefine possibilities in the email ecosystem.

Given the evolving market pressures, our customers consistently seek enhanced post-send solutions. This acquisition provides the opportunity for our combined customer base to enjoy a streamlined, fully integrated email platform covering the entire email lifecycle.

What This Means for Our Valued Customers

For our cherished customers, the Litmus tools and support you rely on will continue seamlessly. Looking ahead, this collaboration will empower us to:

• Leverage combined expertise with Validity to offer enhanced marketing solutions
• Broaden our capabilities across the entire email marketing process
• Deliver more comprehensive resources whenever necessary

Our commitment to delivering exceptional experiences persists. You can expect the same high-quality support and innovative solutions from our team.

Anticipating Future Innovations

I am enthusiastic about the future possibilities for our integrated teams. Together, Validity and Litmus are poised to push email marketing boundaries, enabling you to achieve greater success in your marketing endeavors. Our journey continues, and we are eager to explore this next chapter.

Best regards,

Erik Nierenberg

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