Mastering visual content creation tools is essential in today’s digital marketing landscape. Whether you’re working with videos, infographics, or photos, having the right tools at your disposal can make or break your campaign. However, if mixing colors and fonts seems intimidating, you’re not alone—and mastering visual content for your brand doesn’t have to be a struggle.
Let me share my insights: I once faced these challenges, but now, I’ve compiled a list of nearly 30 online design tools, which are mostly free or offer free trials, ideal for crafting impactful visual content.
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How to Create Impactful Visual Content
Understanding your audience is crucial before diving into visual content creation. I always consider the types of visuals my audience engages with and the platforms they frequent. This insight guides my content strategy effectively.
For instance, during my tenure at a TV news station, I noticed our audience preferred infographics shared on Facebook. Therefore, I focused on creating infographics to simplify complex news narratives for Facebook sharing.
Once you determine the format and platform, unleash creativity in your visual content. Ensure to use harmonious color combinations that resonate with your brand. Not sure about color coordination? Don’t worry.
Whenever I’m in a bind about selecting colors for a graphic, I rely on the Canva color wheel. It also provides a quick introduction to color theory.
Stick to your brand’s color palette to maintain consistency and recognition. Limit your use of fonts to two per graphic for a cleaner look. Don’t hesitate to explore tools like HubSpot’s Clip Creator and other tools mentioned here.
Examples of Outstanding Visual Content
1. Anime-inspired McDonald’s Ads
McDonald’s launched a brilliant anime-themed ad campaign integrating current pop culture trends. As a fan of anime, I was captivated by the vibrant colors, high-quality animation, and engaging narratives in these ads.
2. Airbnb’s Visual Storytelling
Airbnb effectively employs visual content on its Instagram account to attract guests by showcasing stunning property images and authentic guest experiences.
Discovering Top Online Design Tools
When starting my design journey, I was overwhelmed by the lack of experience and budget constraints. Thankfully, with these 29 tools, online design becomes accessible and less daunting.
Font and Color Selection Tools
Understanding Fonts
1. Fontjoy
Fontjoy’s intuitive font pairing takes the guesswork out of font selection. Utilizes real-time visual pairing suggestions through neural networks, elevating your design project.
2. Google Fonts
Google Fonts offers an extensive library for swift addition to websites, making it easy to expand your design horizons with open-source typographies.
3. WhatFont
WhatFont is your go-to tool for quickly identifying fonts on any webpage. Available as a handy extension, you’ll never be in the dark about font choices again.
Embracing Templates
4. HubSpot’s 15 Infographic Templates
When pressed for time, these customizable templates help produce professional infographics efficiently, keeping your brand’s image intact.
5. Canva
Canva’s user-friendly design platform offers templates for any project, with easy drag-and-drop functionalities tailored for both personal and professional use.
Get Creative with Visual Content Now
This curated list is just the beginning—explore all these fantastic visual content creation tools to craft compelling, vibrant visuals for your brand. Dive in and unleash your creativity.
Editor’s Note: This post was originally published in September 2013 and has been updated to be fresh, accurate, and comprehensive.
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