2025 Consumer Trends Report [700+ Respondents]

The evolving landscape of consumer preferences is shaping up rapidly as we approach 2025. The state of consumer trends in 2025, drawn from insights collected from over 700 consumers, highlights significant shifts that businesses must pay attention to. If companies fail to align with these permanent changes in consumer behavior, they risk becoming obsolete in the competitive market.

Our comprehensive survey of more than 700 U.S. adults, undertaken for HubSpot’s annual Consumer Trends Report, provides invaluable insights for marketers and business owners. Continue reading to explore critical aspects such as:

• The digital spaces where consumers invest their time.
• The platforms and methods shaping their shopping experiences.
• The evolving expectations placed on their preferred brands.

Understanding Tomorrow’s Consumer

Delving into HubSpot’s latest survey on consumer preferences, significant insights into shopping behaviors, customer service expectations, and technological adoption were revealed. The findings, coming directly from over 700 participants, paint a detailed picture of what lies ahead.

The future consumer is technology-driven, often turning to mobile platforms and social media for product inspiration. Influencer endorsements and short-form videos play a crucial role in guiding purchasing decisions, especially among younger demographics. Notably, the importance of traditional search engines is diminishing as social media and AI-powered chats become preferred tools for information gathering.

Brands are expected to provide diverse options, ranging from varied payment methods to versatile customer service channels. Although AI’s experimentation by consumers is on the rise, widespread trust in the technology is still developing. Furthermore, while convenience remains a priority, consumers are increasingly valuing sustainability, social responsibility, and privacy in their purchasing decisions.

Emerging Digital Media Trends

1. Expansion of Social Commerce

Social commerce is emerging as a dominant force in the marketplace. Social media platforms have become primary venues for discovering and purchasing products, especially among Gen Z, Millennials, and Gen X. This trend is evident through passive engagements, such as scrolling through feeds, and more active interactions, like using social shopping features.

Understanding and adapting to the state of consumer trends in 2025 is crucial for staying relevant. For a deep dive into innovative marketing strategies, Click Here For More Marketing tips and strategies.