Building an eCommerce business with Instagram ads can seem daunting, but Remi and Alondra’s journey with Blank Tag Co. is a testament to its potential. In early 2017, while exploring the vibrant streets of Tokyo, this entrepreneurial duo stumbled upon a transformative idea. They encountered high-quality stickers from B-Side Label and discovered a flagship store in Harajuku. Inspired by the joy these stickers brought to their lives, they envisioned creating a similar business back in the U.S.
Remarkably, the couple successfully established Blank Tag Co., and it now generates over $100,000 annually—80% of which comes from Instagram ads. This impressive feat has allowed them to operate their sticker venture part-time while maintaining full-time jobs.
Building an eCommerce Business: Launching Blank Tag Co.
Their goal was to recreate the joy and personalization stickers can provide, believing that stickers are more than mere decorative items. Remi articulated, “Stickers express individuality, hold memories, and foster connection.” Inspired, they launched Blank Tag Co., hoping to bring those feelings to a vast audience.
The stickers they create aim to inspire belonging and pride, touching everyone who encounters them.
Using Instagram Ads to Build a Customer Base from Scratch
Understanding how to sell effectively was a challenge. Remi, leveraging his expertise in PPC advertising, began testing various platforms. Although Google AdWords initially seemed promising, the results were lackluster due to the saturation of the keyword “stickers.” Realizing the importance of brand building, they pivoted to Instagram as a powerful platform for connecting with their audience.
Pivoting from PPC Ads to Instagram Mastery
Remi’s earlier trials with PPC ads highlighted a need for stronger brand awareness. While print-your-own-sticker searches crowded the keyword space, Blank Tag Co. saw potential in connecting with customers on a meaningful level. Remi shared, “PPC doesn’t suit brand creation, which shifted our focus to Instagram.”
Crafting a Brand Identity on Instagram
Remi leveraged Instagram to showcase every sticker, building their brand visually. Their strategy involved regular posts, strategic hashtags, and engaging content that embraced the emotional connection with stickers. Thanks to Instagram, their following grew significantly, exceeding 38,000 followers.
Harnessing Instagram Ads for Revenue
Despite building a robust following, converting them into customers required a new strategy. Remi and Alondra initiated paid ads, integrating the Facebook tracking pixel to gather valuable insights. Testing various ad types revealed Instagram’s dominance over Facebook, and they dedicated their efforts accordingly.
Maximizing Ad Performance on Instagram
Critical to their success has been continual testing of ad performance. Through adjustments to ad placements, such as utilizing Instagram Stories, and refining visual content, Blank Tag Co. achieved impressive results. The company focuses on ROAS and customer lifetime value when optimizing ads.
Key optimizations included experimenting with ad placement, copy, location targeting, and audience segmentation. This strategy ensured continued engagement and conversion.
Beyond Stickers: Why Brand Matters in eCommerce
The success of Blank Tag Co. is deeply tied to the brand they’ve established. It’s not just about selling stickers, but about conveying a sense of identity and joy. Katlin Smith highlights in an Inc article the critical nature of brand differentiation—something Blank Tag Co. has excelled at.
The journey from inception to thriving business underscores the importance of brand beyond low prices or simplified processes. Stickers are more than products at Blank Tag Co.; they are vehicles of connection and happiness that resonate with consumers worldwide.
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