Excel in Local Business Marketing

Becoming a standout in small and local business marketing is an art, and Jennifer Waters, who balances a global marketing business along with a thriving seven-figure local enterprise—and a kickboxing championship—demonstrates just this dynamic artistry. Her expertise makes Jennifer a formidable marketer, equipped with strategies that can elevate your business to the next level.

While Flo from Progressive might give off a feisty vibe, this blog isn’t about debating advertising mascots but rather about insights in conquering small and local business marketing. Whether you’re a small business enthusiast or an enterprise-level marketer, there’s much to glean from these strategies.

Instead of focusing on theories, Jennifer is here to guide you through transformative tactics in small and local business marketing. Let’s dive into the details.

The Marketing Powerhouse: Meet Jennifer Waters

Jennifer Waters: Marketing Maestro and Martial Artist

Co-founder, 7 Figure Dojo; Executive sensei, Seigler’s Karate Center

• Milestone: Spearheaded her small business to a remarkable seven-figure revenue
• Fun Trivia: Holds a sixth-degree Kempo karate black belt and a purple belt in Tetsu Shin Ryu Jiu-Jitsu

Stretch Your Reach: Embrace Omnipresence, Not Omnichannel

“To excel in local business marketing, think bigger—like a Fortune 500 company,” Waters states. If that conjures thoughts of dwindling budgets, fear not. She advocates for an expansive mindset beyond basic online ads. “Omnipresence marketing is what I call it. It’s more comprehensive than digital marketing alone,” she adds.

So, while omnichannel connotes a harmonized digital campaign, omnipresence incorporates the physical world too. Waters believes the bedrock of small-business marketing lies in live events.

Whether it’s a night out at a karate school or design classes at a florist’s, the aim remains: lead generation and increased visibility. This physical engagement complements digital marketing efforts and creates omnipresence, which enhances recognition and credibility in the local market.

Build Bonds: Focus on Relationships

What could businesses learn from martial arts masters? Jennifer’s insight is profound: “Relationships form the crux of enduring business success,” she explains. “A strong bond with your customer, akin to a martial arts student, ensures their continued patronage and recommendations.”

From interactions at events to engagements on social media, every touchpoint is a chance to strengthen these ties. Consider if your responses and social engagements are nurturing this affinity, which is essential for your brand.

Create a Standout Moment: Cause a Pause

In today’s bustling world, Waters emphasizes focusing on what will capture attention. It could be an eye-catching outfit at an event or interactive online content. Even digitally, the aim is to pause potential customers. Whether it’s a visually stimulating post or a strategically placed event, making your business memorable is key.

Finally, remember that leveraging your uniqueness will help you stand out both online and offline.

Lingering Questions

This Week’s Question

What’s a career you’ve always aspired to but haven’t pursued?—Eric Munn, Director of Marketing, Chicago Transit Authority

This Week’s Answer

Waters shares: “Honestly, I always wanted to do what I am doing today! There are no other careers I would pursue!” Given her extensive accomplishments—from martial arts triumphs to thriving in small business and marketing—her response certainly resonates.

Next Week’s Lingering Question

Waters wonders: “What’s one marketing approach that will maximize revenue for a startup swiftly?”

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