In today’s digital era, resharing content from other users on platforms like Instagram has become a powerful strategy for broadening brand reach and engaging new audiences. Instead of solely focusing on original creations, many marketers find immense value in reposting content created by others, which can be both time-efficient and cost-effective.
Instagram offers an incredible opportunity for businesses to enhance their brand visibility and connect with potential customers. However, consistently producing original content to maintain a high level of engagement can be demanding. This guide explores the best ways to reshare content effectively on Instagram, emphasizing the process and benefits of incorporating user-generated content into your marketing efforts.
This article will guide you through several effective methods for resharing content on Instagram, explaining why these practices can be advantageous for your brand’s growth and engagement.
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Benefits of Resharing Content on Instagram
With over two billion monthly active users, Instagram is a vital platform for marketers aiming to increase brand awareness. Resharing content can be a practical approach to maintaining a steady flow of engaging material without the relentless pressure of creating new content.
User-generated content (UGC) is particularly valuable; a Billo study reveals that 93% of marketers observe improved performance with UGC compared to traditional content. Leveraging this strategy, companies like Warby Parker have effectively used customer posts to build brand authenticity and streamline content creation.
Strategies for Resharing Content on Instagram
To reshare content, Instagram allows users to repost others’ creations to their stories via its native tools. While this method doesn’t support permanent reposts to your main feed, adding these stories to Highlights extends their visibility beyond the typical 24-hour lifespan.
Finding suitable content to reshare on Instagram involves exploring industry hashtags, branded hashtags, and monitoring mentions in posts and stories. Utilizing tools like HubSpot’s Social Inbox can streamline the process of identifying and resharing valuable content.
How to Repost Instagram Stories and Highlights
- Identify suitable content fitting your brand identity.
- Tap the paper airplane icon to share via your Story.
- Select “Add to Story,” and enhance with text or stickers as needed.
- Share with your audience and add to Highlights for extended presence.
Exploring Additional Methods for Sharing Instagram Content
Aside from Instagram’s in-built options, screenshots can be a simple method to share posts on your feed. Although this approach is limited to photos, it can be especially effective for maintaining quality and engagement.
Guidelines for Resharing on Instagram
Before resharing, ensure you have obtained necessary permissions. Always credit the original creator to maintain transparency and build trust. Keeping the context and messaging consistent ensures authenticity, and verifying accuracy minimizes the risk of spreading misinformation.
Optimize Your Reposting Strategy
Engagement with the original content creator can foster relationships and future collaborations. Respect boundaries by avoiding content from private accounts, and ensure sponsored content is clearly disclosed with accurate tags (#sponsored or #ad).
Leverage Third-Party Apps for Seamless Resharing
1. Repost: Posts, Stories, Reels
This app allows direct integration with Instagram, featuring various text styles and customization options to protect and enhance your brand’s visual identity.
2. DownloadGram
A simple, browser-based tool for downloading Instagram content without installing an additional app.
3. Snapinsta
Snapinsta offers high-definition downloads for various Instagram media, assisting in maintaining content quality across your profile.
Harness the Power of Resharing for Your Brand
Resharing on Instagram not only diversifies your content mix but also strengthens connections with fellow content creators. It provides an avenue to showcase valuable content from friends, family, and brands in an authentic manner.
Explore our tools and strategies designed to help you build a successful Instagram presence through strategic content resharing. Click Here For More Marketing tips and strategies.
Editor’s note: This post was originally published in April 2017 and has been updated for comprehensiveness.
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