Venturing into the world of email marketing reveals a goldmine of strategies, where crafting outstanding email subject lines stands as a key factor for success. Discovering 160 of the best email subject lines highlights how a well-written subject can capture attention instantly. Given the cluttered nature of most inboxes, a compelling subject line can be the difference between an email being opened or ignored.
In fact, as stated by HubSpot Research, 65% of marketers believe that subject lines significantly impact email open rates. This serves as a testament to the power of first impressions, shouldered by the email’s subject line.
Effective email subject lines are multifaceted; they evoke feelings of urgency, curiosity, and personalization while inviting action.
If you aim to create compelling email subject lines, you’re in the right place! With over 60 examples for inspiration and 100 downloadable subject lines, we also offer an Out-of-Office Email Generator to further enhance your email engagement.
Table of Contents
Top Email Subject Line Examples to Inspire You
- We Saw You Checking Us Out 😏
- Uh-oh, your prescription is expiring
- The timer’s going off on your cart!
- What Did You Think? Write a Review.
- A Sneak Peek for VIPs Only.
- 👗 Free (Cool!) Clothes Alert 👖
- 🐶 Want a Custom Emoji of Tullamore & 6 Months FREE Walks? Book a Walk Today for Your Chance to Win!
- Best of Groupon: The Deals That Make Us Proud (Unlike Our Nephew, Steve)
- Rock the color of the year
- How to live at home 24/7
- Take $20 off your order of $25 or more
- Where to Drink Beer Right Now
- 1,750 points for you. Valentine’s flowers & more for them.
- Free Oversized V-Neck.
- Here’s that discount you wanted
- 3 Ways to Improve Your Pins
- [Client] sent you a payment – it’s arriving 2024-11-01T11:00:00Z
- Signing completed for Screening Criteria
- Your TSA PreCheck Eligibility Notice
- [Action Required] Verify your email address
- Parking Receipt – Parking Kitty
- Your free PDF is attached: Great Talks Most People Have Never Heard
- Whoops — we hadn’t had our coffee this morning
- *Don’t Open This Email*
- Important Weather Advisory
- What Can You Afford?
- As You Wish
- Not Cool, Guys
- DO NOT Commit These Instagram Atrocities
- Everything you wanted to know about email copy but were too afraid to ask
Crafting Retargeting Email Subject Lines that Convert
A well-crafted retargeting email subject line encourages action from those who’ve already interacted with your site.
For instance, if you leave items in a shopping cart, retargeting emails can persuade you to finalize the purchase. An example subject line might say, “You still have items in your cart!”
The strategic use of retargeting email subject lines can bring potential customers back to your site, ultimately driving sales.
1. “We Saw You Checking Us Out 😏”
Sender: DollsKill
Brands like DollsKill leverage their knowledge of consumer behavior to nudge customers toward making a purchase. The subject line playfully reminds potential buyers of their previously admired items, enticing them to return and buy.
What I like: The tone is alluring and conversational, aligning well with the brand’s identity. The emoji adds an extra layer of fun and enticement.
2. “Uh-oh, your prescription is expiring.”
Sender: Warby Parker
Timing is everything in marketing, and Warby Parker nails it by sending a timely reminder about expiring prescriptions coupled with a suggestion for new glasses. This subject line blends timing with a friendly tone to enhance engagement.
What I like: The casual tone delivered through terms like “uh-oh,” creates a friendly, helpful impression rather than a hard sell.
3. “The timer’s going off on your cart!”
Sender: King Arthur Flour
Urgency is an effective motivator. King Arthur Flour uses this tactic to encourage completion of abandoned carts. When it matters, like with favorite baking items, shoppers might not want the risk of starting their shopping list over again.
Pro tip: Know your audience well and what they value to make your email subject lines resonate more deeply.
4. “What Did You Think? Write a Review.”
Sender: REI
This approach, reaching out to customers shortly after a purchase, is a smart way to capture feedback. With this strategy, REI encourages participation while showing genuine interest in customer satisfaction, rather than merely expecting praise.
What I like: The approach is refreshing in its sincerity, valuing honest feedback, positive or negative.
Mastering Simple and Direct Email Subject Lines
Minimalism in subject lines can effectively captivate without sacrificing creativity. Emojis, puns, or striking language add a spark to straightforward messages.
5. “👗 Free (Cool!) Clothes Alert 👖”
Sender: Clover
Visual allure through emojis, paired with the word “free,” makes this subject line irresistible. Clover’s clever use of graphics hooks readers, promising something valuable upon opening the email.
Pro tip: Use emojis sparingly for added flair without overwhelming; two symbols are enough to captivate.
Overall, powerful email subject lines can significantly affect open rates and engagement. They should reflect your brand voice, be tailored to resonate with your audience’s desires, and often leverage humor or mystery to keep readers curious. To enhance your email marketing strategy, Click Here For More Marketing Tips and Strategies.
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