Litmus Live 2024: Day 1 Highlights

The exciting kickoff to Litmus Live 2024 has truly set the stage for an unforgettable event, boasting sessions with 36 leading experts engaging over 6,000 eager registrants. It’s no surprise that the “Litmus Live Recap 2024: Highlights From Day 1” reveals a captivating experience filled with insightful presentations and networking opportunities.

Litmus Live, an annual conference dedicated to all aspects of email, this year shines a light on lifecycle marketing. It provides a platform where some of email marketing’s sharpest minds gather to share insights, draw inspiration, and connect with kindred spirits.

We’ve gathered essential takeaways and feedback from each session right here, so check back daily for updates. Ensure you secure your spot if you haven’t already.

Our gratitude extends to our phenomenal sponsors: Oracle, Salesforce, Constant Contact, OneSignal, and ZeroBounce.

The Exhilaration of Litmus Live Day 1 Unfolds

Participating in Litmus Live for the first time was exhilarating! The Day 1 speakers brought their A-game. Not only did I take notes for this recap, but I also jotted down insights for my personal growth. I’m eager to revisit and rewatch some sessions.

This video clip captures the vibrant energy we all felt today.

Exploring “Return on Real” for Modern Marketers

The fabulous Ann Handley began Litmus Live with a keynote about contemporary marketing. Here’s what stood out:

• Ann sported an impeccable Evermore (Wednesday Addams) ensemble.
• 58% of marketers find their content strategy “moderately” effective.
• RoR, or Return on Real, focuses on building genuine connections, given most buyers are not ready to purchase immediately.

Crafting Memorable Email Experiences: Lessons from 20 Years

Chad S. White from Oracle shared two decades worth of strategies for remarkable emails. Key learnings included:

• An insightful look into the hierarchy of subscriber needs.
• Examples of 20 outstanding emails over two decades.
• In 2011, Helzberg Diamonds created 60,000 animated GIFs, each personalized with a subscriber’s name.

Elevating Emails Through Live Optimization

This session, everyone’s favorite, returned with excellence! Litmus’ Carin Slater and Angie Weyman enhanced four different emails.

• Don’t forget your ALT text. It remains vital, particularly for email accessibility.
• Email goals differ; tailor the metrics you monitor accordingly.
• 40% of emails are now accessed in Dark Mode, highlighting the need for proper optimization.

Decoding Churn and Boosting Retention

Anna Levitin revealed how to tackle churn using B2C strategies adapted for B2B. Key insights included:

• The churn equation is (lost customers / customers at the start of the month) x 100.
• Prioritize long-term over short-term loyalty strategies, focusing on community building and value addition.

Packed with engaging discussions, dozens of attendees were active in the Litmus Live Slack space, exchanging ideas on email marketing journeys, personalization tips, and recommended reads. Day 2 promises even more. Join us as the live panel kicks off on October 29th at 9 AM ET featuring our sponsors.

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