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Meme Marketing Tips from Memelord Jason Levin

When people see memes, they often don’t give them much thought. However, according to memelord Jason Levin, “How to Do Meme Marketing, According to Memelord Jason Levin” is more powerful than most realize.

how to do meme marketing represented by meme and social media engagement icons

Meme marketing has moved beyond simple “stupid meme pages.” Top brands and startups now recognize its potential. By leveraging humor, meme marketing captivates audiences, reminiscent of historical humor-based advertising methods.

Why Meme Marketing is Essential

Meme marketing stands out because it’s:

  • Cost-effective
  • Quick to produce
  • Highly shareable and viral

These qualities make meme marketing a high-leverage strategy in the digital age.

Understanding the Basics of Meme Marketing

Step 1: Familiarize Yourself with the Industry

Creating memes for industries you are passionate about is crucial. Whether it’s technology, healthcare, or startups, knowing your field’s trends and languages ensures your memes resonate.

Step 2: Address Relevant Issues

The best memes address common industry problems. If you’re creating software for writers, related memes about writer’s block will be more impactful.

meme marketing examples, Duolingo, Porsche, Sony

Step 3: Be Cautious with Offense

The safe use of humor is fundamental. While gentle teasing can be effective, avoid offending potential client bases or stakeholders.

Step 4: Embrace the Cringe Factor

Don’t fear being a little cringe. Authenticity and humor can often go viral and bring about significant attention.

Step 5: Use the Right Tools Efficiently

Utilize quick and efficient tools like Imgflip, Canva, or even Photoshop for meme creation. Your priority should be humor and speed over high-fidelity designs.

The Main Takeaway

Humor signifies strength and confidence, often allowing one to brush off misfortunes. It is essential in today’s meme marketing. From individual creators to big companies, everyone can leverage memes to engage and grow their audience.

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