LinkedIn has evolved far beyond a mere job search site, now offering a dynamic platform for social interactions and content sharing. One of the latest features propelling this transformation is the introduction of vertical short-form video feeds. This article will walk you through how to create and share videos on LinkedIn, highlighting essential tips to optimize your content for maximum reach and engagement.
Video content isn’t new to LinkedIn; however, the emphasis on vertical short-form videos represents a fresh direction aimed at creators. Many users have reported significant boosts in their video’s reach, thanks to LinkedIn’s algorithm seemingly favoring these video posts. Ben Regier, for instance, coined the term “LinkedTok” to describe this new wave of video content on LinkedIn.
However, LinkedIn’s approach to short-form video is still in its experimental stages. Here’s how you can leverage LinkedIn’s video features efficiently to maximize impressions and engagement.
Early Insights on LinkedIn Video Strategy
The Evolution of Video Feeds
LinkedIn is continually testing new ways to display video content. Initially, videos only appeared in the main feed, but now separate video feeds have emerged in different sections of both the app and the website.
Some observations include:
A dedicated LinkedIn video feed at the bottom of the mobile app, as recorded by Austin Nill:
A ‘Videos for you’ feed at the top of the app when opened, shared by Lindsey Gamble. This feed is also available in other sections:
🚨 NEW 🚨 LinkedIn has added Videos For You.
It’s a new section in the feed that suggests videos to watch.
Users can scroll horizontally and tap a video to watch it in full screen via LinkedIn’s dedicated video tab it launched a few months ago. pic.twitter.com/Vc3rd8Q1Ae
— Lindsey Gamble (@LindseyGamble_) August 13, 2024
An endless scroll function that activates upon clicking a video, much like on TikTok or Instagram:
LinkedIn’s display methods for video content continue to evolve. Expect updates to these features and the tips shared below.
Viral Potential of LinkedIn Videos
The performance of LinkedIn video content has been remarkable. Video posts have the potential to go viral, significantly outperforming traditional post types. Creators have noticed impressive increases in their reach, often crossing the half-million mark in impressions.
However, not all video formats enjoy the same level of success. Content that mirrors the style of successful TikToks often performs best, indicating a trend towards more casual, lifestyle-focused videos. As LinkedIn continues to refine its video algorithm, the current engagement surge may taper off as competition intensifies.
Engagement Goals
While video content can reach impressive numbers, engagement metrics such as likes and comments aren’t as robust. Interestingly, engagement often centers around the caption rather than the video itself. This suggests that time spent watching the video might be a more critical factor for the algorithm than interaction metrics. Therefore, well-crafted captions still play a crucial role in driving meaningful engagement.
Steps to Share Video on LinkedIn
Before diving into best practices, let’s cover how to share videos on LinkedIn:
Sharing Videos via LinkedIn App
- Tap the ‘+’ post button at the bottom center of the screen.
- Draft your post, then click the ‘Add media’ image icon at the bottom of the composer.
- Select your video from the device. Utilize the available editing tools if needed. Tap ‘Next’ and then ‘Post.’
Sharing Videos via LinkedIn Web
- Log in to LinkedIn on your desktop and click inside the ‘Start a post’ composer at the top of the screen.
- Write the text for your post, then click the ‘Add media’ icon at the bottom of the composer to upload your video.
- Enhance your video with closed captions or change the thumbnail if required. Click ‘Next’ and then ‘Post.’
Sharing Videos via Buffer
Buffer offers unique advantages for scheduling and cross-posting your LinkedIn videos:
- Schedule videos to post at optimal times.
- Crosspost to other social networks with ease.
- Add a ‘first comment’ to include additional links or content, synchronized with your video’s publication.
Here’s how to share a video on LinkedIn using Buffer:
- Visit publish.buffer.com and tap the ‘New post‘ button.
- Select LinkedIn and any other networks you’d like to post to. Customize the post for each network if needed.
- Upload your video, adjust the post details, and utilize Buffer’s publication options to schedule or post immediately.
Top 7 Tips for LinkedIn Video Success
As LinkedIn continues to refine its video features, here are some tactics to optimize your LinkedIn video content:
1. Content Dimensions Matter
While LinkedIn supports various video dimensions, 9:16 portrait format is ideal for the best viewer experience in the new video-only feeds. This format prevents unnecessary blank spaces, ensuring your video looks polished and professional.
2. Experiment with Content Types
Go beyond traditional talking head videos. Try creating visually engaging, lifestyle-focused content that stands out. Explore different styles and formats to keep your audience intrigued and engaged.
3. Crossposting Strategy
Revitalize existing content from platforms like TikTok and Instagram by crossposting to LinkedIn. This approach can help you leverage your content library and discover what resonates with the LinkedIn audience.
4. Focus on Captions
Engagement often hinges on the accompanying text. Craft compelling captions to attract meaningful interactions and improve video performance. SEO keywords in your caption can also boost discoverability.
5. Quality is Key
Ensure your video and audio quality are top-notch. Avoid background noise, use good lighting, and clean your camera lens for clearer images. These simple steps significantly enhance viewer experience.
6. Capture Attention Early
Begin your video with a strong hook to captivate your audience immediately. Clearly state what value viewers will gain to keep them engaged from the start.
7. Use Editing Tools
Utilize video editing tools to enhance your content. Trimming excessive footage, adding text overlays, and incorporating brand elements can make your videos more engaging and professional.
Your LinkedIn Video Journey
Have you ventured into LinkedIn video yet? Share your experiences and tips! Drop a comment below or join our Discord community for discussions on LinkedIn video and social media.
Additional LinkedIn Resources
Looking for more tips to enhance your LinkedIn presence?
📚 How to Build a Personal Brand on LinkedIn (+ Why You Should)
📚 6 LinkedIn Experts Gave Me Their Personal Branding Secrets — I Tried Them All
📚 42K+ Followers on LinkedIn: How I Built My Audience and How You Can Too
📚 60 Days, 58 LinkedIn Posts, 568,000 Impressions: Here’s What I Learned
Click Here For More Marketing tips and strategies.
Discover more from Make Money Online and Work From Anywhere
Subscribe to get the latest posts sent to your email.
