[This article was originally published on May 2023 and has been updated on Sep 2024]
Launching a new product or service is an exciting journey. To ensure a buzz is created even before the actual launch, it’s crucial to know how to build a stunning pre-launch landing page. This special page can generate anticipation and curiosity, leading to boosted engagement and conversions. It’s like a movie trailer that sparks interest before the release!
A well-crafted pre-launch landing page gives potential customers a sneak peek of what’s coming, builds anticipation, and collects valuable leads. Ready to learn the best practices and tips for creating one? Let’s delve right in!
1. Highlight Your Value Proposition
Your pre-launch landing page should clearly communicate the unique value your product or service offers. Avoid lengthy descriptions of features; instead, focus on addressing your audience’s pain points and how your solution is tailored to solve their needs. When your value proposition resonates, your visitors are more likely to spread the word about your anticipated offering.
Consider this example from Gourmend’s pre-launch page:
2. Design an Effective Signup Form
Every pre-launch landing page should include a signup form to capture leads. Here are some tips for creating an effective form:
- Keep it simple: Less is more. Use fewer fields to increase the likelihood of completion. Research shows that 85% of signup forms have two fields or less.
- Have a strong headline: Make your headline clear and compelling to prompt immediate action.
- Offer an incentive: Consider offering something in return, like exclusive updates or a discount, to entice visitors to sign up.
- Set clear expectations: Clearly state what the visitor will gain by filling out the form.
- One form is enough: Stick to a single signup form to maintain focus.
Take a look at this excellent example from Freehand:
3. Your Call-to-Action Needs to Shine
Your CTA (call-to-action) is crucial. It needs to be prominent, clear, and mobile-friendly. A compelling CTA can significantly enhance user engagement. Here’s how to make sure your CTA stands out:
- Clarity is key: Your CTA should clearly state what happens next. For example, this pre-launch landing page from Rigby leaves no ambiguity.
- Power words: Use action-oriented words like “Learn,” “Discover,” or “Try” to evoke excitement.
- Interactive elements: Make your CTA button interactive; a simple hover effect can make it more engaging.
- Visual prominence: Ensure your CTA button is easy to locate and visually appealing, like the example below:
4. Utilize FOMO (Fear of Missing Out)
FOMO is a powerful tool in your pre-launch strategy. Convey the exclusivity and limited availability of your product to create a sense of urgency. Avoid overtly salesy language; instead, focus on storytelling to make your visitors feel they can’t afford to miss out on your upcoming product.
Remember, the goal is to paint a vivid picture of how your product will enhance their lives and what they’ll miss by not acting on it. For example, Depology leverages FOMO effectively in its pre-launch page:
5. Make Your Page Easily Shareable
Your pre-launch landing page should be easy to share across various platforms. Include social sharing buttons to make it effortless for visitors to spread the word. Offering incentives for sharing can further motivate them to share your landing page with their networks:
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